The 2012 Ragan Speechwriters Conference

2012 Ragan Speechwriters ConferenceI’m off this week to the 2012 Ragan Speechwriters Conference in Washington DC. It’ll be my fourth conference and the second one at which I’ve presented. As in 2009, I’ll be podcasting interviews with attendees and presenters and grabbing some video with my Flip video camera to post to YouTube. It all fits with the theme of my own presentation, scheduled for 10:15am Thursday:

Speechwriting in the Age of Social Media

Do you want to augment the power of your client’s speech before, during and after the presentation? Social media tools such as Facebook, LinkedIn, YouTube, Twitter and blogs offer exciting and effective ways to boost mindshare–if you leverage them correctly. The online audience for a talk can be many times the size of, and as important as, the audience in the room. Ignore social media at your peril.

After attending my presentation you will know:

  • Ways to create “buzz” in advance of a speaking event using blogs, Facebook and Twitter
  • How to easily record the audio and video of a speech using low-cost, portable equipment
  • The risks and rewards of engaging an audience in an online conversation—while the presenter is on-stage
  • How to leverage the viral power of podcasts and video to reach a global audience
  • The power of integrating Social Media tools to wow your Internet audience

A full preview is available at this Presentation Home Page.

Follow the conference on Twitter at #raganspeech

2 Comments so far
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Good for you, Ian! Your presentation will be impressive, I know. Have a great time. I’ll look for your posts.

Thanks to everyone in the audience Thursday who tweeted about my talk on “Speechwriting and Social Media”

@howielb: Don’t forget “low tech” social media: #transcripts of #speeches.

@howielb: #podcasts & videos reach audience wider & beyond after #speech.

@marcelmont:Will put traditional audience response systems out of business? @annabyrd check it out.

@alaskaegan1: Use to get audience to give instant feedback via text.

@howielb: #backchannel by cliff Atkinson gets @chesirelad shoutout @ #raganspeech to manage #socialmedia during event.

@PeteWeissman: I’m tweeting about @cheshirelad as he speaks about tweeting audience members at #raganspeech.

@JoanneDwyer: Difference between traditional media and social media is traditional media has a “control room” – great point.

@alaskaegan1: Audience is checking your facts via the #backchannel

@marcelmont: Do research for speeches at Nice tip @cheshirelad!

@howielb: Learned about new #twitter tool: TweetLevel, thanks @chesirelad

@RonCulberson: Ian Griffin explaining the value of tweeting about an event at #raganspeech. So I am!

@alaskaegan1: Try to find influentials. #raganspeech

@KerryMalone: Listening to @cheshirelad talk about soc media as adjunct to speeches/presentations. Viewed his pres early via FB.

@howielb: 11% of worlds pop has a #facebook acct. @cheshirelad #raganspeech

@howielb: worldwideweb is “traditional media” in contrast to #socialmedia. it’s controlled/1 way comm

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