The 2009 Ragan Communications Speechwriters Conference

Ragan 2009 Speechwriters Conference
Today sees the kick-off of the 2009 Ragan Speechwriters Conference in Washington DC. It’ll be my third conference and the first one I’ve presented at. I wrote lengthy reports about the 2006 and 2007 conferences. This year will be a little different. I’ll try the strategy of podcasting interviews with attendees and presenters. It fits with the theme of my own presentation, scheduled for 4:00pm Thursday:

Get more mileage for your work: Repurposing a speech for new media

Do you want to double or triple the size of your speaker’s audience without even leaving the office? These days you have the power to reach more people, any time of the day by turning your speeches into podcasts and Web postings. By simply putting an audio recording on a Web site and letting people subscribe to a feed, you’ll have a powerful way to extend your speaker’s voice to people not otherwise in the audience. Same with a blog. Unlike a scheduled speech, podcasts and blogs are always available. Drawing on his experiences as an executive communications manager at Hewlett-Packard, Ian Griffin will share best practices from the corporate world and tell you how to:

• Record, edit and post a podcast to the Web and iTunes
• Choose the best options for hosting and distributing podcasts
• Find technical help and information on audio equipment and sound editing software
• Know when it’s appropriate to repurpose a speech to a blog, Web site or podcast

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