Andy Bechtolsheim: on innovation for start-ups

Andy BechtolsheimSun Microsystems co-founder Andy Bechtolsheim kicked off the 2011 Gateway to the US program jointly hosted by ANZA Technology Network and CCICE at the Computer History Museum in Mt. View. His keynote reviewed the challenges and opportunities start-ups face in contrast to established companies.

He claims that the current uncertainties in the world economy favor start-ups. Andy shared his own experience starting Sun in the early 1980s when the economy was on the ropes. In 2001 economic hard times made Google’s paid search a viable alternative to expensive banner ads and the company took off.

Andy shared the five reasons new ideas fail and also listed the most promising areas for start-ups to invest in the I.T. space.

Hear him share his insights into why start-ups are more innovative than established companies by viewing the edited highlights from his keynote below.

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