Presentation on Blogging: Tri-Valley Consultants

I enjoyed presenting this morning to the breakfast meeting of the Tri-Valley Consultants Forum. There was a sold-out audience of 30 East Bay consultants in the room.

My talk was titled BLOGGING TO SUCCESS: How blogs, podcasts, video,and twitter can promote your professional reputation.

I discussed how new multimedia web-based technologies add exciting options to a consultant’s toolkit. From researching professional interests to developing content for clients, tools such as blogs, YouTube, podcasts, and Twitter can make you more effective—if you know how to use them. Consultants can now leverage multimedia to greatly improve the value of their services in the planning, preparation and delivery of their services.

I focused my talk on:

  1. How to choose which tools to engage with and how much time and effort will be involved for an effective return on investment.
  2. How to use advanced technologies to grow your professional reputation and connect with leading professionals in your field.
  3. How to generate referral business, repeat business and third-party testimonials by using web technologies more effectively for better marketing, client engagement, and effective follow up.
  4. How I became the #1 Silicon Valley speechwriter on Google as a result of using new technologies!

Around half the room already had a blog and many more indicated they used blogs, podcasts on iTunes and YouTube as a source for researching clients and their area of specialization.

Here’s a copy of my slides.

2 Comments so far
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I enjoyed the discussion. Thank you for sharing your tested strategies that have clearly been successful!

Your presentation made me feel I could actually DO this, and fit it in to the busy schedule.
Thanks Ian!
Craig Beckner

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