Larry Dodd is a proven financial leader, consultant and trainer who applies an innovative, people-centered approach that helps the teams that he serves turn problems into business opportunities.

His professional career includes CFO roles with Robert Half’s CFO Services (consulting); Signature Properties and Meritage Homes. His client experience ranges from startups to established companies with revenues in excess of $1 billion. Larry’s industry knowledge spans health care, agriculture, auto racing, high technology, Major League Baseball, manufacturing, professional services and real estate development. His diverse array of clients are linked by a critical need to make a change in their business.

In 2011 Larry returned to his entrepreneurial roots by founding OpenPlaybook™, a consulting company specializing in change management consulting, management training and leadership coaching. OpenPlaybook helps companies and the people that lead them turn adversity into success, one team at a time. OpenPlaybook provides the leaders of change with the tools they need to unite the right team with the right vision; to discover and share individual team member strengths; and to provide a clear playbook outlining individual responsibilities and their impact on the team’s mission as a whole. The result is an effective team committed to the transformation process and to each other in a spirit of mutual accountability.

Pro-Track Profile

Larry honed his speaking and training skills by serving as an Instructor for Dale Carnegie Training where he taught hundreds of business people how to become more effective leaders and communicators by strengthening their human relations and public speaking skills. He is also a polished public speaker and management trainer. His topics include transforming organizations with strong, people-centered values; building stronger interpersonal relationships; developing and maximizing leadership skills; the business of running a Major League Baseball team and changing careers. In addition, he has served as a guest Instructor on Leadership for the University of San Francisco’s MBA in Sports Management Program.

To hear more about Larry’s background and what attracted him to the 2012 NSA Northern California Pro-Track program, click on the podcast icon below.

Podcast: Play in new window | Download (Duration: 3:43 — 880.5KB)

Subscribe: Apple Podcasts | RSS

Laura Stack is a personal productivity expert, author, and professional speaker. Her mission is to build high-performance productivity cultures in organizations by creating Maximum Results in Minimum Time®. She is the president of The Productivity Pro®, Inc., a time management training firm, specializing in productivity improvement in high-stress organizations as well as the current president of the National Speakers Association.

Laura brought the spirit of Cavett Robert alive on Saturday for the 100 members and guests of the Northern California chapter who were lucky enough to attend an awesome meeting to kick-off 2012. “The spirit of Cavett is”, Laura said, “all about making the pie larger, and which other association would have members who openly share their best trade secrets with everyone else?”

And Laura shared, boy, how she shared!

Laura has built a successful business as The Productivity Pro® with clients such as Microsoft and DayTimer as well as a growing number of individual fans. Her 14,000 followers on Twitter receive a tip of the day listing “Time Management Skills for Maximum Results in Minimum Time”.

In fact, when the 2008 recession hit and her corporate business dried up, Laura actively sought out consumers and has focused her website around sales of consumer-friendly $39-$79 price-point downloadable audio and video products that have made her a quarter-of-a-million-dollars in income since then.

Here’s how she did it.

Build a website focused around online products

In addition to offering the usual speakers menu choices of keynote, seminars and coaching services, Laura’s website focuses on webinars, video training is, and courseware that can be ordered online. Here’s her step-by-step guide on how anyone can duplicate her success using these methods.

The secrets of selling on-line webinars

• Become a subject matter expert in your chosen topic.
• Choose a package like GoToWebinar or WebEx.
• Find companies or associations who will promote your events to their lists. Expect that only 50% of those who sign up will actually attend. Give an Association discount of 20% and kickback 20% of the registration fee to the Association. Make sure you keep the e-mails of all those who register for your own list.
• Charge $39 for an individual webinar and offer a series discount of $119.



• Guard against multitasking by the audience with a vast number of graphically compelling PowerPoint slides. If your topic would typically use 35 slides in an auditorium, plan on having 125 slides for a webinar. Make use of polls, encourage audience responses in the question monitor and deliver at a fast pace to keep the audience’s attention.
• Avoid specific references to your slides in the webinar. This allows you to strip out the audio and sell it for $7.99 as an MP3.
• Never, ever, distribute the PowerPoint source files. Only send out PDF to prevent people bootlegging your seminars.
• Keep track of any comments and questions as a source of topics for future webinars.
• Set up a shopping cart on your site to take money from customers for the webinars. Laura uses Cyberstrong – a one-charge chart that does what she needs.
• Charge a $390 site license if multiple people at one location if would like to take the webinar. A $1,390 licence covers multiple locations. A $2,500/hr fee for custom webinars.
• Don’t distribute the link for the webinars. Instead once people register, enter their name and e-mail into the system and have it generate a reminder for them to login— this prevents people sending the login to their friends.
• Take the raw video file from the webinar and turn it into a product for people who are unable to make the live event. Post the video on Vimeo — invest in a $200 Vimeo Pro license so that you can password-protect the screening download which you tag as private. Put that password-protected link in a page on your site available from an e-learning drop-down menu.

For me, that last tip was worth the price of the whole day!

Make money from home selling video training

Laura’s second major money-spinner uses a green screen studio at home to record compelling video tutorials. Again, she shared a step-by-step guide.

• Purchase a green screen backdrop or paint the wall of your spare room with the appropriate paint.
• Make sure you have a suitable HD digital camera and tripod and a 64-bit desktop computer.
• Sign up for a community college class so you qualify for the student edition of the Adobe Premiere or Adobe visual communicator software package.
• Purchase a GoSpeak portable microphone system with a wireless transmitter for a lapel mike. (You don’t need the speakers, they are an added bonus for your next podium presentation.)
• Hire a designer from elance or fiverr.com to create custom backgrounds for your green screen.
• Place posters with cartoon faces around the room you record in so that you have an “audience” to relate to.
• Record your video training: stand in front of the green screen, plug the wireless mic into the camera which feeds audio and video to the PC where the Adobe software records a timeline of the presentation. In post-production you add lower thirds and a suitable backdrop. Leave pauses for group activity and learner response.
• Distribute these large video files to customers who purchase via YouSendIt.com or, if they require, burn a DVD and mail it.

I’ve just come across Alexei Kapterev’s 2007 slideshare presentation that has attracted over a million hits. Take a look:

Kapterev will be presenting on February 23, 2012 at the UK Speechwriters’ Guild London Spring Conference.

Here’s wishing everyone a Happy Holiday with the sincere wish that clients or managers at work don’t try your patience in the ways shown in these two hilarious videos.

Do either of these creative challenges resonate with you?

Viewpoint Creative – Holiday Card from Viewpoint Creative on Vimeo.

Dona M. Wong’s slim volume
is a beautifully printed guide to “The Do’s and Don’ts of Presenting Data, Facts, and Figures”. As a former graphics director at the WSJ she set standards that made sense of complex data for readers. As a student of well-known PowerPoint critic Edward Tufte she takes the theories of the author of The Visual Display of Quantitative Information out of the realm of academia and applies them in the world of modern finance and content-rich, data-intensive charts beloved of subject matter experts in the corporate world.

The book is a series of tutorials on all aspects of presenting data, from the choice of color and font to the correct way to align numbers and represent proportions in pie charts. It’s all deceptively simple – a simplicity which so often evades the grasp of the engineering or financial professional who is at a loss to communicate the essence of their data in a way people can understand and avoids burying the audience in detail:

Examples of confusing, misleading, and ineffective graphics are everywhere today. Many charts have sophisticated and intelligent underlying information , but the presentation fails to convey the intended message.

Each page of Wong’s book serves as a ready reference on the right way to communicate information.

Three essential elements of good information graphics

Wong states that good graphics are built on three elements:

1. Rich content – to bring meaning to the graphic.
2. Inviting visualization – that interprets the content and highlights the essence of the information for the audience.
3. Sophisticated execution – that brings the content and graphics to life.

Essential steps to create effective charts

The basics on which the book is based are worth memorizing as an antidote to clients who feel a need to do a data dump on an audience. In summary:

Start with authoritative sources … identify your key message … filter and simplify the data … choose the right chart type to present the data … review the outcome against the sources … let the data speak for itself … create the right comparisons … supply a reference point to frame the data … follow basic rules of legibility.

Do’s and Don’ts

The bulk of the book is a series of Do’s and Don’ts that examine each type of chart in turn. For example, with pie charts, Wong makes it clear why the largest segment should always be placed to the right of the 12 o’clock position:

It’s astonishing how often graphics designers ignore this simple rule and print counter-intuitive charts, as in this example published in the FT on Saturday December 17 (p. 12):

Low-hanging fruit

In fact, finding charts to improve is not a problem. Go browse the PowerPoint archives or visit the financial and engineering web pages in your organization. Armed with a copy of this book you’ll find lots of low-hanging watermelons to perform a makeover on, and score some brownie points with the VP of Communications in the process.

Carey C. Giudici is an award-winning journalist, poet and essayist who has decades of experience using extraordinary language to help individuals, businesses and communities tap into all of their resources and insights. This posting is an adapted version of one of six blog posts entitled “Write Like A Pro.” The series, along with a number of other blogs about marketing and business, are at http://www.likedandtrusted.com.

These days, your local Starbucks can get quieter than a library.

People go there to “engage” digitally with crowds of strangers they’ll never lay eyes on, rather than chat with people at the next table.

Maybe they’re looking for greater control over every encounter. Or like the convenience and variety of instant access to unlimited media and channels in their personal corners of the “convergence culture.” Or perhaps they doubt their social abilities. There are opportunities and challenges for all of us here.

The opportunity to “go viral” if we can write vivid and persuasive content that’s driven by a big idea. And a real danger of disappearing without a trace if we don’t.

The legendary advertising executive and designer David Ogilvy was an excellent communicator. He created many of the most effective print and broadcast ads in history. His principles form the fountainhead for branding, “tribe” building and push-pull marketing strategies.

“Tell the truth,” he said. “But make the truth fascinating. You can’t bore people into buying your product, you can only interest them into buying it.”

His advice to have “big ideas” and be remarkable is more important than ever– for speakers and business owners as well as advertisers and marketers.

Every professional speaker today is in advertising. Focus on telling the truth and wrapping it in a fascinating story. Engage your audiences and make them hungry for more.

And to get more clients, you could do worse than follow the four-step process that Ogilvy laid out in Chapter 2 of his 1963 book, Confessions of an Advertising Man.

All those people hunkered over their laptops in Starbucks are searching for, or experiencing, messages imbued with the wisdom that Ogilvy brought to life decades ago.

Watch this well produced and thought provoking four minute video and make Ogilvy’s advertising philosophy your engagement strategy. It’s what most great speakers do.

They say to never judge a book by its cover. One can only hope that Sam Leith’s book on rhetoric, You Talkin’ to Me?, rises above the graphic design disaster of its open-mouthed, red-lipped cover. It richly deserves to.

Leith’s book is, in fact, a magnificently entertaining romp through the intricacies of classic rhetorical technique from Aristotle to Obama. He traces the art of persuasion from its ancient origins to the modern world. Rhetoric is all around us. And Leith cleverly explains how the nuts and bolts of rhetoric work in speeches from Cicero, to Elizabeth I to Richard Nixon and Obama.

Rhetoric is language at play; language plus. It is what persuades and cajoles, inspires and bamboozles, thrills and misdirects. It causes criminals to be convicted and then frees those criminals on appeal. It causes governments to rise and fall, best men to be ever after shunned by their friends’ brides and perfectly sensible adults to march with steady purpose towards machine guns.

He thoroughly examines the technical language of rhetoric, explaining terms such as auxesis (“a generalized term for cranking things up, the use of inflated language”), paralipsis (“discussing material in a speech while pretending you’re not going to talk about it”) and tmesis (“sticking a word or phrase into the middle of another word. Do people really do that? Abso-fackin’-lutely!”).

The book is structured around the classical subdivisions of rhetoric. First, the five aspects of rhetoric – invention, arrangement, style, memory and delivery. Then, the three branches of oratory: the deliberative or legislative (an appeal to action), the judicial (dealing with questions of justice) and the epideictic (speeches of praise and blame).

Unexpected comparisons

But the genius of the book, where it rises far above the abysmal cover art, is the irreverent and humorous range of examples he calls on to illustrate rhetoric in action. Sure, he trots out the usual cast of characters found in most of the books on speechwriting: Churchill, Martin Luther King, Cicero, and Lincoln. But I know of no other book on the subject which applies equal rigor to a rhetorical analysis of eight-year-old Eric Cartman’s song “Kyle’s Mom’s a Bitch” from South Park. Or compares the speaking abilities of Satan in Milton’s Paradise Lost with the Devil’s “rhetorical chops” in the Peter Cook and Dudley Moore movie Bedazzled.

Time and again he makes rhetoric come alive in our world. Consider ethos:

From the school playground to the battlefield, from the mean streets of South Central Los Angeles to the annual conference of the Confederation of British Industry, who you are is the first thing you need to establish if you intend to be heard.

Indeed, who would expect Jennifer Lopez’s appeal to ethos as “I’m still Jenny from the block” to be compared with the opening Adolf Hitler’s speech workers in Berlin “Once I stood amongst you”.

Or to have the ascending tricolon – a set of three terms, increasing in force – at the start of Mark Antony’s funeral speech in Julius Caesar (“Friends, Romans, countrymen … ”) compared with the opening chords of AC/DC’s 1980 single “Back in Black” (“a single stressed syllable, then a trochee, then a dactyl … DUM! DUH-Dum! DUH-duh-dum!”).

British rhetoric

American readers should be forewarned about the use of British idiom and references. You’ll get more out of the book if you not only know what a “fortnight ” is; but something about the reputation of the politician George Osborne, and Mandy Rice-Davies’s role in the Profumo scandal. You’ll also need to be aware of what being “saluted by a disgruntled van driver on the Hangar Lane Gyratory” implies (Americans might say “being given the finger on the New Jersey Turnpike”).

The Unknown Speechwriter

I especially enjoyed the chapter on political speechwriters. He acknowledges Judson Welliver, the first presidential speechwriter, who served in Warren Harding’s time. He reviews Ronnie Millar’s contribution to Margaret Thatcher’s speech on becoming the first woman prime minister – showing where the politician inserted edits into the writers’ original draft. Likewise, Peggy Noonan’s work with Ronald Reagan and her battles with the policy wonks in the administration who fought against what they saw as overly poetic drafts is reviewed.

Two lessons

Two lessons from the book stand out. The first is that rhetoric needs to be matched to the occasion. Martin Luther King’s “I Have a Dream” speech used biblical texts and call and response phrasing that resonated with the largely African-American audience.

The second big point is that it is vital, in speechwriting, to get as much said as quickly as possible. Lincoln’s Gettysburg address was a mere 250 words, delivered after the main speaker, Edward Everett, had droned on for hours.

Sam Leith’s book meets his goal of showing how rhetoric is not just a dry academic subject, but “gathers in the folds of its rope everything makes us human”. As for that cover … enough said.

I help edit SPEAKER Magazine for the National Speakers Association (NSA). Each month I curate the Relevant Resources column – a list of time-saving tools and technologies.

The December edition listed a variety of gifts suitable for clients, speakers’ bureau contacts, colleagues, friends and loved ones. Whether the recipient is a foodie, science geek, chocolate lover, adventure seeker or bookworm, this selection is sure to get your gift-giving wheels turning.

Get a Life

Give the gift of nostalgia with a copy of the actual LIFE magazine published the week your recipient was born or during a key event that took place in their lifetime. Pick a date from 1936 to 2000 and add a beautiful easy access hinged wood display frame for $35. Prices vary by date of issue.

Achieve Stardom

There are billions of stars in the sky, but only one with your (or your loved one’s) name on it. The Name a Star gift box is a unique and romantic gift that comes with naming instructions, a wall map, astronomy booklet and personalize pen. Once the recipient submits a name, he or she will receive a certificate, unique information about the star and a guide to locate it in the night sky. $40.

Keep It Classic

They say all professional speakers should have a book. U Star Novels let’s you star in a personalized edition of your favorite classic alongside your friends, family members or colleagues. The plot remains the same, but you choose the cast and decide who follows the White Rabbit down the hall in Alice’s Adventures in Wonderland and who gets to be Tom Sawyer in the Mark Twain classic. $24.95.

Rev’d Up

Give your adventure junkie friend the ultimate adrenaline boost with a Race Car Driving Experience gift from Cloud9 Living. Choose from locations nationwide and numerous racing packages, including stockcar racing, Indy car racing, formula racing and dragster racing. Whatever you choose, it is sure to fulfill the need for speed. Prices vary.

Choc-o-Lot

Everyone knows a chocolate lover or two. Give them the ultimate gift that keeps on giving-membership with the Chocolate of the Month Club from Amazing Clubs. Each month, they’ll receive a one pound selection of premium chocolate made by leading chocolatiers across the nation. Membership plans are offered in three-, six-, and 12-month periods. Prices vary.

It Figures

Surprise clients or loved ones with a fully customized figurine from Sculpteo. Simply upload a headshot and profile picture, describe the clothes and accessories you want your figurine to have, approve the model and receive it in the mail in just 10 days! Go conventional or eccentric, and select from a variety of themes and careers including fireman, pilot, doctor, sports aficionado. $75.

Spell It Out

Like to D-I-Y? Letter Perspectives lets you design your own unique framed letter art using a name, unique phrase or word that is special to the recipient. Create a masterpiece by entering letters, choosing your theme ( nature, sports or rustic), selecting from black and white or sepia photo tones, and picking the perfect mat and frame to match. Starting at $160.

Feelin’ Hot Hot Hot

Spice things up in the New Year with a personalized gallon jug of Tabasco – everyone’s favorite hot sauce. Nothing says “I’m a TABASCO lover” like one of these sitting on the kitchen counter. Available in all the flavors you love: Original Red, Green, Chipotle, Garlic, Habanero, and SWEET & Spicy. $44.95.

As You Wish

Need a little R&R after the holidays? SpaWish gift certificates and cards can be used at thousands of day spas and beauty salons across the country for services like manicures, pedicures, haircuts, hot stone massages and tanning. Print a personalized gift certificate at home, have it delivered via e-mail or shipped in a gift box for as low as $4.99. Prices vary.

Next to Napa

Dinner at Thomas Keller’s famed Napa Valley gourmet restaurant (voted one of the top 10 restaurants in the world) costs around $300 a head, and reservations need to be made six months ahead. Why wait? Treat someone to The French Laundry Cookbook and dine in style over the holidays. $30.

Help Haiti

Give a gift with meaning, purpose and passion. The Lambi Fund of Haiti provides boats, fishing equipment, pigs, goats, honeybees, tree seedlings and irrigation canals that can be purchased in a friend or family member’s name. With these special gifts of life, families in Haiti are provided with numerous opportunities to grow and generate income. Prices vary.

You can subscribe to SPEAKER magazine on the NSA website.

Manuela Pauer, CPCC is a Certified Professional Coach and workshop leader. She is an authority in personal leadership and self empowerment. She works with clients who are stuck doing what they think they “should” be doing, rather than what they want to be doing. Her specialty is helping people fall in love with themselves so they can fall in love with their life.

Her work experience spans Strategy Consulting at Bain & Company, Product Management and Strategic Development at a successful start-up, and Executive Director of Product Management and Strategic Planning at AOL.

Manuela left the corporate world behind 4 years ago, when it became clear that she was feeling deeply unhappy despite her career success. She decided to give up the career she had worked so hard for to get back in touch with who she was and to find a vocation she loves. She realized that looking successful on the outside means nothing without feeling successful on the inside. And in order to feel successful on the inside, she had to fully accept and fall in love with herself first. Today, she is sharing the process she went through with other professionals who feel unfulfilled or stuck in their lives or careers and helps them rediscover their passion and purpose.

Manuela completed her coach and leadership training at the Coaches Training Institute and her relationship systems training at the Center for Right Relationships. She holds a Bachelor of Science in Business Administration from the University of California at Berkeley.

Public Speaking

Manuela’s audiences walk away with new insights and practices that they can implement right away to increase their confidence, improve their relationships, and re-power their lives and careers.

Her most popular presentations include:

• Transform Your Inner Critic into Your Inner Champion
• The Five Fallacies of Success that Keep Us Overworked, Overwhelmed, and Unhappy
• Authentic Leadership: Making an Impact While Being True to Who You Are

You can register here for her upcoming workshops.

Pro-Track Profile

Manuela is a member of the Northern California Chapter of the National Speakers Association Pro-Track class of 2011.

I interviewed Manuela during a recent Pro-Track class and reviewed her reasons for enrolling in the program and why she recommends it to others. She also shares her insights into her role as a life coach and a simple but powerful tip to help people improve their self-esteem. To hear what she told me, click on the podcast icon below.

Podcast: Play in new window | Download (Duration: 5:18 — 1.2MB)

Subscribe: Apple Podcasts | RSS

I’ve blogged about ways to represent large numbers that uses images of a trillion dollars stacked on pallets. Now, thanks to Kostas, my financial adviser, here’s a fascinating chart that’s all about money.

To view, be sure to click on the ‘+’ symbol in the upper left of the screen a few times until you can see the chart detail. There’s graphical representation of the value of dollars, thousands, millions, billions and trillions. It’s all here, from the cost of buying the world a Coke – and teaching the world to sing – to the value of $1000 invested at 5% over time:

Given the focus on the 1% that the Occupy movement has, this part of the chart shows that they might want to narrow the focus to the top 1/500th percent:

Elsewhere in the chart it shows that the 1.6 million US households which make up the top 1% claim a fifth of all household wealth ($2 trillion) while the next 9 million households share the next $2 trillion, down to the 63 million households making up the bottom 50% who earn below $55,000 annually. That, together with the chart showing the hourly income of CEOs today compared to production line workers, makes for some compelling infographics to paper the walls of your tent in Zuccotti Park.