On Wednesday October 4th the Silicon Valley Speechwriters Roundtable hosted a conference call with Shel Holtz. We discussed the ways in which social and digital media — which have given rise to content marketing — offer a host of options to speechwriters to draw attention to the speech before, during, and after its delivery. Shel reviewed the rapid development of the many forms of social media available for speechwriters to use, from humble beginnings as blogs and chat rooms to the rich variety of streaming media solutions available today.

Among the tips Shel shared was the use of Poll Everywhere to engage audiences and the Mevo live event camera for streaming.

Click on the podcast icon below to listen to Shel discuss these topics and more, as well as answer questions from speechwriters who were on the call. (Apologies for the audio which suffered from occasional background noise, but nothing that should prevent you listening to whole 55 minute call.)

Podcast: Play in new window | Download (Duration: 55:43 — 25.2MB)

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On Thursday May 18 members of the Silicon Valley Speechwriters Roundtable were in conversation with Tim Pollard, author of The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design.

In his new book, Tim Pollard has developed a systematic approach to the design and delivery of presentations and speeches that is applicable to everything from sales pitches to keynotes to TED Talks. The framework outlined in The Compelling Communicator is supported by research in how the brain processes information and how human beings learn; and it’s buttressed by Tim’s years of in-person experience communicating with, and coaching, leaders in business and non-profits worldwide.

Click on the podcast icon below to listen to Tim discuss some of the key concepts in his book, as well as answer questions from executive communications professionals at Cisco and Hewlett Packard.

Podcast: Play in new window | Download (Duration: 1:05:52 — 28.3MB)

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I’m impressed by the new podcast from the Obama speechwriting team (who suddenly have time on their hands).

Pod Save America is a lively, irreverent and highly partisan discussion hosted by hosted by Jon Favreau, Jon Lovett, Dan Pfeiffer and Tommy Vietor. In the latest episode they are joined by second-term chief speechwriter Cody Keenan in a discussion that gives some great advice on what makes a speechwriters’ life pleasurable or painful, why edits to a draft are to be welcomed, and makes the unequivocal point on the importance of direct access to the principal, not mediated by comms staff.

There’s wonderful inside baseball tales on which sections of Obama’s speeches were written by who, and where the President made killer edits.

I love it that their Twitter account has over 30,000 followers but they only follow one person, can you guess who?

Check it out on iTunes or your favorite podcast syndication venue.

My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area. I met today with a group of marketing professionals who shared the many reasons young people should consider a career in this field.

To hear what they told me, click on the podcast icon below.

Oh, and if you know of any entry-level marketing jobs in the San Francisco Bay Area let me know! Neil’s Dad will thank you…

Podcast: Play in new window | Download (Duration: 2:53 — 1.3MB)

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On Thursday September 1, members of the Silicon Valley Speechwriters Roundtable hosted a conference call with with renowned author, speechwriter and professor Bob Lehrman.

Robert A. Lehrman served as Chief Speechwriter to Vice President Al Gore and, in 2004, as Chief Speechwriter for the Democratic National Committee during his more than three decades of experience writing speeches. His 2009 book, ‘The Political Speechwriters Companion‘ is one of the best books I’ve ever read on speechwriting, period. He’s an editor of the new book ‘Democratic Orators from JFK to Barack Obama‘ (Palgrave/Macmillan 2016) and authored the chapters on the oratory of J.F.K. and Barack Obama.

Bob has written for political figures, celebrities, heads of nonprofits, and corporate CEOs. He created and co-teaches the political speechwriting course at American University, speaks often at other campuses, conferences, and associations, on the topic of political speechwriting, and has conducted four workshops in Hanoi for Vietnamese diplomats. Author of a number of award-winning novels, and many articles for publications like The New York Times, Washington Post, Christian Science Monitor, and Politico, Bob has a B.A. from Tufts University and an M.F.A. from the University of Iowa Writers’ Workshop, where he studied with Kurt Vonnegut and Richard Yates.

I was going to summarize the topics we discussed on the call, but Rob Cottingham did a great job capturing this in an awesome Sketchnote:

(Click to enlarge)

To listen to the first half hour of the call, click on the podcast icon below.

Podcast: Play in new window | Download (Duration: 30:39 — 15.0MB)

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On Thursday May 5, members of the Silicon Valley Speechwriters Roundtable hosted a conference call with freelance speechwriter, author and publisher Sanjay Nambiar.

Sanjay is a veteran speechwriter and award-winning children’s book author. He has written speeches for CEOs and executives in a wide range of industries, from finance and technology to education and non-profits. Past clients include executives at Toyota, Comcast, and CBS among others.

He also has written several award-winning children’s books. In addition to being a speechwriter and author, Sanjay also is the CEO of SDPH Media, the company behind the multimedia global brand platform for the Super Duper Princess Heroes.

The focus of our conversation was Sanjay’s recommendations for building a freelance speechwriting business as well as his role as an author and publisher (something he has in common with other speechwriters such as Mike Long — playwright — and Justina Chen — young adult fiction author).

Sanjay reviewed the ways he built his client list that started with Search Engine Marketing (SEM) and pay-per-click ads. He also talked about the advantages and disadvantages of options such as Upwork (formally eLance), cold calling and mailing. He shared effective networking and referral techniques. We also discussed his publishing business.

To find out more, click on the podcast icon below to hear edited highlights from the call where Sanjay shares tips on building a freelance speechwriting business.

Podcast: Play in new window | Download (Duration: 14:10 — 7.1MB)

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On Wednesday February 24, members of the Silicon Valley Speechwriters Roundtable hosted a conference call with Google speechwriter Matt Teper.

Matt is the Head of Editorial at Google, where he is the leader and founder of the Google Ink team. The team is responsible for defining the voice of Google in major speeches, executive presentations, op-ed’s, blog posts, social media, press statements, internal news, and all manner of creative and editorial work.

Matt is also Eric Schmidt’s speechwriter.

Matt came to Google in 2012, from the White House, where he served as Vice President Joe Biden’s chief speechwriter for the first three-plus years of the Obama administration.

During the call, Matt described what it was like to work for the Vice President, the contrast between the life of a speechwriter in DC and in Silicon Valley and shared his insights about the craft of speechwriting. He also confirms that Google is not, currently, working on a time machine!

To hear a recording of the call click on the link below. Since the call lasts over an hour you might prefer to choose the Download option and listen later.

Podcast: Play in new window | Download (Duration: 1:13:35 — 33.4MB)

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On Thursday September 17, 2015 the Silicon Valley Speechwriters welcomed Hal Gordon as our guest on a conference call.

Hal was a speechwriter for the Reagan White House and later wrote for Gen. Colin Powell. Since 2005, Hal has provided executive speech writing for top executives of Shell Oil, Royal Dutch Shell, CenterPoint Energy, GE Aero Energy, UPS, Sim-Tex LP, cPanel and the Greater Houston Partnership. He’s also lectured on speechwriting for NASA, Texas A&M University, the National Association of Government Communicators, more than half a dozen national speechwriter conferences and the U.K. Speechwriter’s Guild.

Hal was a speechwriter in the Reagan White House, where he wrote for Counselor to the President Edwin Meese, OMB director James C. Miller, and other top domestic advisors to the President.

Hal has a web site—www.ringingwords.com—and blogs for www.punditwire.com. Follow him on Twitter @paidpen.

In a wide-ranging conversation Hal discusses working at the White House and his views on the current crop of Republican Presidential candidates (including Donald Trump who he satirizes in this version of a Trump speech to Evangelicals). He comments on the debt Winston Churchill owes to Irish-American statesman William Bourke Cockran and the importance of Churchill’s essay on Scaffolding of Rhetoric.
Hal reminds speechwriters to always be on the look out for material, which he illustrates by telling how he used the Shield of Parade which he admired on a visit to the British Museum in a later speech.

To hear edited highlights of the call, click on the podcast icon below.

Podcast: Play in new window | Download (Duration: 36:31 — 16.9MB)

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The afternoon speaker at Saturday’s Northern California NSA Chapter meeting was our own chapter member from Eureka in the far north of California (and National NSA Board member) Jessica Pettitt, CSP.

Jessica’s program challenged us to consider what differentiates us from other speakers or trainers in our niche. After speaking for fifteen years and stirring up tough conversations for audiences on college campuses, Jessica has learned a lot about who she isn’t willing to be and who she accidentally is.

She delivered a highly interactive, high energy, humorous afternoon session where no question was off limits.

This culminated in an exercise to help us know what makes us unique as speakers by embracing our points of distinction.

Embrace Your Points of Distinction

Jessica distributed index cards and asked us to write down points that differentiate us as professional speakers. She then read out these statements (anonymously) asking if the audience could guess, based on the text, who it described. There were precious few of us who could be easily identified. Many in the room claimed their uniqueness lay in such commonplace features as:

• “I’m entertaining” (isn’t everyone?)
• “I don’t tell a story, I make it come alive” (not a marked point of distinction if you are presenting at a storytellers conference, maybe in the corporate world)
• “High energy speaker!” (table stakes)
• “Background in journalism” (all too common, given the job market in that profession)
• “Combines speaking with hands on professional services” (much laughter)
• “Free and easy smile” (you don’t say)
• “Integrate humor with my speeches” (even those who are not trying to be funny can be hysterical to some)
• “Compassionate” (too low a bar)

It was only a few who were instantly recognizable to fellow chapter members. The lesson is obvious. As Karen Jacobsen directed in her morning session, we need to be able to describe the outcomes to our clients in one sentence. Jessica highlighted the importance of making sure that sentence contained something unique that would cause a meeting planner to want to book us.

To hear a brief extract from Jessica’s presentation, where she talks about the importance of working on what makes us truly unique, click on the podcast icon below.

Podcast: Play in new window | Download (Duration: 3:57 — 1.7MB)

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No member of the National Speakers Association speaks to as many people on a daily basis as does Karen Jacobsen. Her voice is one of the options on over 100 million GPS systems and 300 million smartphones. She’s the one we hear when lose our way and the GPS tells us it is ‘recalculating’.

On Saturday she spoke to members of the NSA Northern California Chapter.

Oh Say Can You See?

Karen, a professional singer-songwriter raised in Australia and now a native of New York, began her presentation with a stunning rendition of the American national anthem — she’s sung The Star Spangled Banner in baseball stadiums across the country. She then gave the motivational speech she delivers to corporate clients, listing five ‘GPS Girl’ life-lessons, interspersed with her own songs:

• Is your inner GPS telling you that you are off your route?
• Are you willing to change direction?
• Have you clarified your destination?
• Are you ready to embrace the steering wheel?
• Accelerate!

Her speaker demo reel shows some of what we enjoyed:

Directions for Speaker Success

Following this showcase presentation, Karen shifted gears (so to speak) and shared her insights into success in the speaking business. She helped us navigate a list of 44 directions for speaker success in business, well-being, speech delivery and quality of life. They included recommendations on everything from being sure to stay hydrated (crucial for all speakers, not just singers), eating a diet of living foods, avoiding toxins, daily meditation practice and exercise to keeping an uncluttered office, participating in a mastermind group and working with a business coach. She emphasized these are a destination to aim for, not something we achieve immediately.

Taking Care of Business

Here’s the GPS Girl’s list of business goals:

1. I can describe the outcomes for my clients in one sentence.
2. I have a three minute Speaker Video I am proud of.
3. My website is updated regularly and clearly represents my brand.
4. I am using professional photographs taken in the past 12 months.
5. My business cards are on excellent high quality stock.
6. My social media strategy works for me and my online and offline presence are consistent.
7. I use Quickbooks (or an equivalent), my accounting is up-to-date and taxes are paid.
8. I know I look well-groomed and feel confident walking into any room.
9. I make daily phone calls as part of my marketing strategy.
10. I save at least 10% of my income.
11. I am earning my target revenue.

These are valuable goals for any freelancer, entrepreneur or small business owner, not just those in the speaking profession.

To hear a short extract from Karen’s presentation, discussing the first two of these business goals, click on the podcast icon below.

Podcast: Play in new window | Download (Duration: 4:54 — 1.6MB)

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