Magnifying the Impact of a Speech with Social Media

Last week I was in the UK visiting family and took the opportunity to present to the Northwest Region of the Professional Speaking Association.

Over 20 people attended at the conference center in Manchester. Thanks to Patricia Fripp for the introduction to the group, and to Eilidh Milnes and Steve Houghton-Burnett for arranging the visit.

I was struck by the energy and enthusiasm of everyone I met, who exhibit many of the characteristics that make professional speakers some of the most interesting people on the planet to hang out with. Surprisingly, there were members in the UK who spoke on similar topics to those in the Northern California Chapter of the NSA.

In the afternoon I conducted a master class on video and audio. I discussed:

  • Simple techniques to record, edit and publish audio podcasts
  • Sources of audio available to speakers
  • Which of the three types of podcasts is right for you
  • Why to embrace video as a face-to-face alternative
  • How to master video: from the television studio to your iPhone
  • Making a six-figure income from video training materials
  • Lights! Camera! Action! Create simple compelling videos that audiences will watch.

In the evening I gave a presentation on magnifying the impact of a speech with social media. I reviewed how to augment the power of a speech before, during and after the presentation using social media tools such as Facebook, LinkedIn, YouTube, Twitter and blogs. All offer exciting and effective ways to boost mindshare — when used correctly. The online audience for a talk can be many times the size of, and as important as, the audience in the room. Many speakers take advantage of social media to promote their programs — I shared ways to use social media as a research tool before the talk, poll and interact with the audience during the talk, and re-purpose content via audio and video afterwards.

Take a look at these edited highlights:

The resource page for the event has links to example videos, slides, reference material and more.

1 Comment so far
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Hi Ian,
Thanks for the awesome article on speeches and social media. I shared it om my Google+ account, with a link to your blog 🙂
Regards Trine Nebel

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