A low-salt diet: CEO’s tone it down
In a recent study Bloomberg notes that CEO’s have toned down their “salty” language.
The frequency of four-letter words used by captains of industry on analyst conference calls shows a measurable decline in the past 10 years:
A kind of periodic table of salty words — the F-bomb, the blasphemous GD, the scatalogical S and derogatory term AH — shows that they were used 254 times by top executives in calls during that decade. They appeared 17, 34, 197 and 6 times, respectively.
The researchers argue that cursing follows the same up and down trajectory as unemployment and gross domestic product — when times are tough the tough get testy.
I find it fascinating that the reader is spared the specifics. Unlike the British newspaper the Financial Times which prints words that most adults freely use on a daily basis, American news reports resort to “periodic table” codes such as AH, S and GD.
Personally, I don’t see what’s so offensive about saying “Ah Ah!”, “Strewth” and “Gosh Darn”.
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