Meeting Report: Cisco Social Media Conference

For the rest of this week I’ll be attending the Ragan Communications Conference Social Media Best Practices for Communicators hosted by Cisco Systems.

The event kicks off on Wednesday when I plan to attend the Pre-Conference Workshop on Corporate Video given by Deanna Govoni and Alex Romano. This workshop will discuss how to think differently about marketing content and sharing information. We’ll learn:

  • How video is transforming communications
  • How to reach a wider audience through the power of social media and video
  • Web cams are a low-cost medium to train remote employees
  • How the Flip camera encourages employee creativity and engagement
  • How to effectively share and promote your video online
  • How to gather necessary production equipment on both limited and large budgets

The content was obviously planned well in advance of Cisco’s decision to end-of-life Flip cameras … Sic transit gloria mundi.

In the afternoon, Shel Holtz, who I’ve interviewed on this blog at previous Ragan events, will talk on The Smartphone Revolution, discussing:

  • The depth and breadth of the shift away from computers to mobile devices
  • The challenges of building and deploying an effective app
  • The questions you should ask yourself before starting down the mobile path
  • What the B2B early adopters are already doing
  • The advantages of going mobile

The following two days of the conference are an impressive list of Social Media experts from around Silicon Valley. The good news is that the conference already has the Twitter hashtag #ragancisco and I am sure live tweeting will be the order of the day.

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