Guest Posting: Lessons from Social Media Plus, by Erica V.

Last week I curated a list of 230 tweets from the Social Media Plus Summit held May 25 in Philadelphia. I asked Erica V., who was at the event, to explain what role social media plays in her life and some of the takeaways from the day.

Manners, Content and Audience: getting Back to Basics at Social Media Plus, by Erica V.

Blogging

EricaI like to tell people that I have my blogging habit to thank for the path my career has taken.

I began blogging in 2005, but it wasn’t until November, 2009 I began taking blogging and social media seriously as a means to transform myself into a social media maven that could find her own place in the corporate world.

I started Mommy’s Still Fabulous, a blog dedicated to discussing the ins and outs of motherhood, managing a full-time career, and having fun along the way. And I soon found myself in great company; there are a lot of us Mommy Bloggers out there, and we have a lot to say.

Because of my blog, I began to learn about and explore other sites and tools as a way to find new followers and develop new relationships.

Twitter

I began to tweet. I started a Facebook fan site specifically for my blog where I could RSS feed new posts as I wrote them. I joined Ning communities and hopped my way through Blog Frog.
I engaged with my audience. I spent time replying to their comments and visiting and commenting on their own blogs. I even installed a plug-in on my blog that would allow those who left comments to highlight their last post on their blogs.

I started to network, go to tweet ups and spend time at conferences like Bloggy Boot Camp. I found my tribe.

Today, I average about 200 post views a day and have a significant number of subscribers who read me through their RSS feeds and e-mail subscriptions through Google’s Feedburner. It’s not earth shattering, but I do credit all of this with where it got me today in my full-time position.

Before blogging, I was managing internal and consumer publications for a large healthcare organization. It’s because of blogging, and my involvement with social media, I was able to transform my job description into what it is today: Manager of Interactive Marketing.

Who says social media is a time-waster?

Social Media Plus

I recently attended great social media conference, Social Media Plus, and learned a lot about engaging customers, being authentic, building a brand, creating social media policies, and creating fabulous content for social media outlets.

I spent the day listening… and tweeting. I tweeted with #SMPlus and my followers who were not at the conference found a lot of value in the things I had to say and what I was learning.

One of the things I learned is that there are a lot of things I am doing right both personally, with my blog, and professionally with my career. I also came to the realization that I’ve known these ideas for a long time – about 33 years to be exact. Why? Because my Mom taught me them long before the phrase “social media” ever existed.

But she called them Manners.

Here are some takeaways from the day I found very helpful. I posted this on my personal blog as well, and got a lot of comments in reply. I guess we could all use a little reminder that it’s important to get back to basics.

1. Say Please and Thank you.

As someone who manages social media for her full-time job… as well for her blog, I can tell you one thing is for sure: If you want someone to do something for you, say please. Please re-tweet (RT), Please comment, Please link up, etc. The word “Please” goes a long way. Use it. Love it.
“Thank yous” require a little bit more work. When I get a new fan on one of my Facebook pages for work, I drop them a small message that tells them:
“Thank you for joining us on Facebook! I am a real person:) and I look forward to talking with you! Let me know if I can help you with anything!”

That’s it. Done.

I admit, I don’t always have time to do it, but it is a nice touch. Also, when people RT your Tweets, link to you in a blog post or tweet… say “Thanks.” It takes a minute, but goes a long way.

2. Think about what you say before you open your mouth.

Whether you blog or tweet for yourself, or for your brand, you are speaking on someone’s behalf.
Words will travel. Don’t tweet, update or blog about something you wouldn’t want your Mother to read. And, if you’re lucky like me, your Mom is your biggest fan. Don’t be stupid. Type with care.

3. Do the right thing.

Gossip, Bullying, Cat-fights… don’t engage in the drama. Stand by your product {yourself!} and your followers, friends and fans will respect you more. Show you have an opinion, but make sure it’s valid. Don’t jump on a negative bandwagon for the sake of sensationalism.

4. Listen.

A good rule of thumb is to give out more than you expect to get back. That means… don’t make it all about you all the time. Listen to your audience. Give them what they want. Treat them as you would want to be treated – that means listening when appropriate, commenting for encouragement and supporting others with re-tweets and sharing.

5. Share.

Find great content? Share it. Tell others. Make it viral. Approximately 51% of online users are generating original content. That’s a lot! There is good stuff out there. Build relationships with a new audience by sharing with others what you find interesting. They’ll thank you for it, and share the things you put out there that make you and your content unique.

Conversely, if you have great content, and think others will benefit from it, share it. You’d be surprised by how many people will appreciate you {and your expertise} on the subject.

So there you have it… 5 rules… 5 pieces of wisdom… 5 ways to mind your manners on the web.

1 Comment so far
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Brilliant, absolutely brilliant. Thank you.



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