Stellar Presentation Slides
Thanks to Antoni for showcasing this excellent presentation on advertising from The Economist of Nov 22, 2008 ‘Managing in the Downturn’. As stunning as the graphics are, the conclusion (slides 56/57) is worth repeating:
There’s never been a better time to steal market share than in a downturn.Advertise consistently and intelligently, speak to the right people, and you can gain an edge over your competitors.
To win, you need to be an Ideas Person: with the right mindset, you can treat the downturn as an opportunity. With the right flexibility, you can change the game.
Win not by surviving the storm, but by changing the game.
Advertising On The Edge
View more presentations from jcredland.
3 Comments so far
Leave a comment
I definitely agree, this is the time to stand out – above the rest. These times call for being innovative and creative, and as you said it “being the ideal person.”
One of the ways I believe this can be achieved, is by making good use of technology. Using systems such as audience response, means that the audience is engaged and is left with a lasting impression. I highly recommend http://www.audience-response.ca/
By Yolanda on 03.14.09 7:51 pm
Is it possible to get a copy of this ppt please? Great presenttion material.
By Grace Siaton on 07.04.10 3:00 am
Grace: Check the Slideshare screen – there is a “Download’ option.
By Ian on 07.05.10 5:54 pm
Leave a comment
Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>