Speechwriters Conference Closing Keynote – Ted Sorensen (3 of 4)

In the third segment of the keynote, Sorensen shares tips on speechwriting. He claims it is all a matter of writing ‘a few lines’:

1. Outline — used plan the speech.
2. Headline — what’s the news in the speech?
3. Front line — what’s the most important point?
4. Sidelines — quotes, poems or humor.
5. Bottom line — an ending the audience will remember.

He then lists the four features of a good speech:

1. Clarity – achieved if you have a good outline.
2. Charity – praise the audience.
3. Brevity – JFK believed anything worth saying can be covered in a 20 minute speech.
4. Levity – as evidenced by Kennedy’s ironic wit.

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