Crisis, what crisis?
Paul has an excellent post about the lack of coverage of the current economic crisis in many corporate blogs.
Corporate blogs blather while markets tumble shows just how unresponsive many in corporate communications are to the real news in the world. After reviewing a wide range of Fortune 100 company blogs for comments on the current crisis, he concludes:
My point isn’t to ridicule these companies as much as it is to demonstrate how far we still have to go in achieving the culture of openness that new media enables. Here was an opportunity for some of America’s most respected corporations to offer guidance and thought leadership to frightened consumers. Instead, most have chosen to serve up the same old happy-talk mush they’ve delivered for years. That’s their right, but that isn’t leadership.
These are historic times that offer businesses the chance to break through the noise and do something daring and different. So far, corporate America has fumbled the opportunity. Perhaps, as the economic picture becomes clearer, some will start talking with their customers instead of marketing at them.
Has anyone seena Fortune 100 company blog which does cover the crisis?
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