Only Connect: Using Mash-ups on the podium
Only connect! That was the whole of her sermon.
Only connect the prose and the passion, and both will be exalted,
And human love will be seen at its height.
Live in fragments no longer.
Only connect…–E.M. Forster, Howards End
My recent visit to the Liminal Group seminar in New York alerted me to the phenomena of mash-ups. The VC pitch given by Oren Michels of the nascent company Mashery highlighted the promise of this Web 2.0 phenomena. So what is a mash-up? And what’s the relevance for the future of executive communications?
A mash up is a website or Web 2.0 application that uses content from more than one source to create a completely new service. Much the way blogs revolutionized online publishing, mash-ups are revolutionizing web development by allowing anyone to combine existing data from sources in innovative ways.
One great source of mash-ups is those that combine Google maps with other services. This service combines a combination of apartment listings from Craigslist with a Google map and rental details:
This shows crimes in a Berkeley neighborhood:
I predict that mash-ups will become a new feature in executive presentations. Savvy speakers are already moving beyond static PowerPoint charts to using live web links as an integral part of presentations. Mash-ups allow the speaker to instantly show the connections between disparate sources of information and make the audience sit up and take note.
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