Best Practices: Seth Godin and others
Garr Reynolds’ comments on best practices in executive communications are insightful. He compliments 8-Ball Seth Godin on a masterful speech that’s well worth investing 20 minutes of your time to watch. He reinforces the value of close study of Edward Tufte’s work on PowerPoint and recommends the essay by Stanford professor Jean-Luc Doumont on The cognitive style of PowerPoint: slides are not all evil.(APPLIED THEORY).
Garr concludes with some sage advice:
If I were CEO of a large Silicon Valley company, I’d send my people to Tufte and Edwards, (Toastmasters, Bert Decker, etc.) and send my big presentation projects to Duarte Design. Tools matter, but better design education matters more. When the electricity goes off, who will remain the most effective communicators? As Alan Kay says, “Most ideas you can do pretty darn well with a stick in the sand.”
Great advice that I heartily second.
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