This information was written by Alan Stevens, and originally appeared in “The MediaCoach”, his free weekly ezine, available at www.mediacoach.co.uk.
I Could Never Be a Speaker
I beg to differ. Everyone has the capacity to be a good speaker. I have worked with hundreds of nervous presenters, and never had a failure yet.
The single most important aspect of professional presenting is to understand your audience. Far too many speakers prepare and deliver their words of wisdom without giving a thought to what the audience want to hear. The professional speaker always starts by finding out as much as possible about the audience, their reasons for being present, and their motivating factors. This can be done by talking to the meeting organizer, but is better dealt with by talking directly to prospective audience members themselves.
Once a speaker understands their audience, it is then time to decide on the key message to be delivered. Another common error is to try to impart too much information. It is essential that the core message of any speech can be summarized in one sentence of around twenty words. Discouraging as this may seem, if an audience member is asked the day after hearing a speech “What was the speech about?”, and they can remember the core message, the speech will have been a great success.
Thirdly, speakers need to remember that they are not just deliverers of information. There is a story from Ancient Greece about a speaking contest between two great orators. At the end of the first speech, the audience rose and cheered the speaker, calling out “What a great speech”. At the end of the second speech, the audience rose and shouted “Let’s march on Sparta!”. The hallmark of a truly great and professional speech is not changing a person’s point of view, but changing their behavior.
Lastly, speakers need to consider the way in which they present. There are no absolute rights and wrongs here, but experts agree that there are some things you should never do, such as:
Fail to understand equipment
Put too much on each slide
Patronize the audience
Use bad graphics
Turn their back on the audience
Run out of time
In summary, you need to prepare, practice and perform properly. You can do it!
Toastmasters announced an impressive lineup of speakers for its 2015 International Convention, to be held at Caesars Palace in Las Vegas Aug. 12-15. Thought leaders with backgrounds in mentoring, entrepreneurship, entertainment, law, comedy, accounting and more will share their insights and expertise. Attendance at this annual event is expected to exceed 2,000 people.
“We’re excited about the diverse group of dynamic and inspiring speakers at this year’s convention,” says Mohammed Murad, Toastmasters 2014-15 International President. “Each presenter is highly regarded and proves by their own examples how important leadership and communication skills are to achieving success.”
Patricia Fripp will deliver the keynote presentation during the Opening Ceremonies on Wednesday, Aug. 12. Fripp is an award-winning keynote speaker, business presentation expert, sales trainer and in-demand speech coach to executives and celebrity speakers. Meetings & Conventions magazine named her “One of the 10 most electrifying speakers in North America.” She delivers high-energy, high-content and dramatically memorable presentations.
World-renowned economics professor and Nobel Peace Prize Laureate Muhammad Yunus will be honored as the recipient of Toastmasters’ 2015 Golden Gavel award. The prestigious award is presented annually to an individual distinguished in the fields of communication and leadership. Yunus joins an illustrious list of Golden Gavel honorees that includes Walter Cronkite, Anthony Robbins, Zig Ziglar, Robin Sharma and John C. Maxwell.
Other expert presenters include:
Judy Carter, Author of The Comedy Bible – a bestselling book on how to turn problems into punch lines. As a child with a speech impediment, Carter found a way to turn being laughed at into a standup career. She has performed on over 100 TV shows and was nominated for Atlantic City Entertainer of the Year.
Tim Gard will present Laughter Becomes You, where he will teach the audience how they can use humor in their presentation to connect to any audience. Tim has spoken at more than 2,000 events worldwide from Texas to Tasmania and was selected by Meeting Planners Magazine as one of the “best speakers ever seen or heard on the main stage.”
Darren LaCroix, 2001 Toastmasters World Champion of Public Speaking. Darren travels the world demystifying the process of creating powerful presentations. With his inspirational story “from Chump to Champ,” he shows people that anything is possible if you are willing to learn and have the right mentor.
Dana LaMon, 1992 Toastmasters World Champion of Public Speaking. Blinded at four years old, LaMon is a retired judge and has been a professional speaker and author since 1991. He has spoken to audiences from Asia to South Africa, including more than 35 U.S. states.
Alex Malley, Alex’s bestselling book, The Naked CEO, was borne out of the success of his popular mentoring community (thenakedceo.com), and combines his candid, real-life stories with practical career and life guidance. He is the CEO of CPA Australia, as well as a TV host and blogger for The Huffington Post. Malley was recently was invited to join an exclusive group of global leaders to become a LinkedIn influencer, where he shares his leadership and career insights via regular blog posts.
Marilyn Tam, Formerly CEO of Aveda, president of Reebok and vice president of Nike, Marilyn is a speaker, author, and founder and executive director of Us Foundation. Inc. magazine ranks her as one of the top 100 leadership speakers in the world. Her life is an inspiring example of what can be achieved when following one’s dreams. She grew up as an abused and neglected child in Hong Kong, and left home as a teen to come to the United States alone. By following her life mission, she achieved international business and humanitarian success.
To learn more about the 2015 International Convention, Aug. 12-15, and obtain a complete schedule of events, including the Opening Ceremonies, Education Sessions and the Toastmasters World Championship of Public Speaking, visit the event webiste. The public is welcome to attend.
Mickie Kennedy founded eReleases PR back in 1998 when he saw how hard it was for independent startups and businesses to achieve really quality PR. For more, download some of Mickie’s free ebooks and whitepapers.
HARO: A Speaker’s Secret Weapon, by Mickie Kennedy
First of all, congratulations on being one of those people who don’t melt into a quivering pool of fear in a corner when speaking in public. Even though I’m a veteran PR guy, public speaking has never been my thing — I rate speaking in front of a large group of people as being just slightly more frightening than death.
As a public speaker, you know already that what you have to say brings value into people’s daily life. In order to build your business, you have already done the usual networking, chamber of commerce, local rotary type of events and now you want to go further.
So while I may not be the best at standing up at a podium and exuding confidence and inspiration, I do have a few tricks up my sleeve when it comes to getting attention and leads to flow my way. My favorite, the easiest one? The FREE service called HARO (or Help A Reporter Out).
HARO is a service set up to connect reporters with sources, whether it’s getting a quote, gaining expertise on a subject, or just soliciting opinions. As a source, you sign up to receive three emails daily from lists of reporters who have requests. If you have any knowledge about a request, send the reporter an email. Your answer creates a greater awareness of you as an authority on the subject. It also gives the reporter the opportunity to follow-up with you if a similar story comes along.
The tips for writing a great response to a request are similar to what you already practice as a public speaker:
You already know that having an imaginative or insightful title to your talk can create interest in what you have to say. The same holds true for subject lines in your responses, make sure that they catch the reporter’s eye.
Expand, Don’t Fill
Reporters are busy people and they don’t have time to read fluff, so keep your response well-written, but brief. You will lose the reporter the same way you would lose an audience if you keep adding words.
Don’t Expect Experts
If the request involves complex theories or uses industry-specific jargon, explain it simply. You wouldn’t expect your audience to be experts, so treat the reporter with the same respect.
Tell Them About You
As a public speaker, you usually share a brief bio in your introduction. For the request, include your bio at the end with a link to your website and your contact information.
By using HARO correctly and persistently, you can build your brand and your authority on the subject which will lead to future speaking opportunities. Be sure to follow HARO’s rules and don’t spam, share or be rude to the reporters. That’s a good way to get banned from the service.
Has HARO worked for you as a public speaker? Let us know in the comments.
Charis Kubrin, Professor of Criminology, Law and Society, U.C. Irvine, is a renowned specialist in criminology and law. In this TEDx talk she shares with passion and mastery a story of Rap on Trial that elucidates the fundamental issues our society faces in relation to freedom of speech, liberty, equality and justice. This speech was written with the help of Barbara Seymour Giordano and was awarded the 2015 Cicero Speechwriting Award for a controversial or highly politicized topic. The full text follows and a video of the presentation is at the end of this posting. It is reprinted here with express permission.
Rap on Trial, Charis Kubrin
Have you ever been given a set of facts, and based on that evidence, come to a conclusion that made you believe you were absolutely right?
A few years back a defense attorney contacted me to ask if I would be an expert witness in a case involving an aspiring rapper who had been charged with making a terrorist threat. This would be my first official expert witness case — so I jumped at the chance! And as a Professor of Criminology as well as a Rap Music Scholar… I could hardly wait to share my expertise.
So as soon as I received the evidence, I immediately got to work. Now, the entire case came to trial as a result of these 6 short lines of text — and here’s how they read:
glock to the head of
SEND $2 to . . . . paypal account
if this account doesn’t reach $50,000 in the next
7 days then a murderous rampage similar to the
VT shooting will occur at another prestigious
highly populated university. THIS IS NOT A JOKE!
OK, admittedly these words sitting on the page all by their lonesome make it pretty darn easy to jump to a conclusion about what this rapper was up to, right? And I’ve got to admit that when I read these words for the first time, even my gut reaction was — this guy is so guilty!
But I knew from my years of research that you can’t pass judgment until all the evidence has been reviewed.
So I began by trying to figure out how these words had landed in the hands of the Southern Illinois University campus police. One day while on patrol, the campus police spotted an abandoned car, searched it, and found typical college student possessions inside — along with a piece of paper inconspicuously tucked between the driver’s seat and the center console.
On one side of the folded up paper were the 6 lines of threatening text. And when you flipped the paper over, there were line after line of what appeared to be rap lyrics—such as:
let them booty cheeks hop, so
Pop it mami pop it
I’ma do it like this daddy
follow that thang to da ground when she drop it.
(Probably not a song destined for the top 40, right?)
The minute I saw these rhyming rap lyrics on the opposite side of the threatening text — I had a sneaking suspicion that this college student was not a plotting terrorist, but most likely an aspiring gangsta rapper.
However, that’s not how the police saw it … these 6 lines of text were enough evidence to get a search warrant, and comb through the defendant, Olutosin Oduwole’s, campus apartment. Inside they found several other notebooks filled with his violent and misogynistic rap lyrics and… a handgun.
As a result, the police charged Oduwole — a college student with no prior convictions — with attempting to communicate a terrorist threat. While Oduwole admitted to the gun possession charges, he adamantly denied he was a terrorist planning to carry out acts of violence. Oduwole stood by his story that the text was simply notes for a new rap song.
In preparation for testifying, I reviewed hundreds of pages of evidence from Oduwole’s notebooks –
As I painstakingly analyzed the notebook evidence line by line wading through stanza after stanza of misogynistic and violent lyrics, I would land upon an occasional random page — notes from class, a letter to a girl, and the terms of the rap contract Oduwole one day dreamed of landing.
After careful review of these notebooks I came to the conclusion that Oduwole was unequivocally NOT a terrorist. He was just a wanna-be rapper whose offensive and shocking lyrics were — out of a fear of terrorism — being completely misinterpreted.
Trial day arrived and after months of research on this case, I was ready to share my findings — that is, until I entered the courtroom and stood face to face with an all-white, middle-aged jury. It was 2011… I could barely believe my eyes.
But despite the lack of diversity, I was sure the evidence would prevail. So when I took the stand, I spent two hours educating the jury on the finer points of gangsta rap — for example, in the rap world the more violent the lyrics, the more respect you’ll have in the rap community. And the more misogynistic and violent your music? Well, the more songs you’ll sell. Considering the business, it was no surprise that Oduwole’s lyrics portrayed a violent persona and the glorification of guns — both of which are staples of gangsta rap.
I also pointed out that not all lyrics rhyme or flow — and that the 6 lines of text that the prosecution had rested their case on could be what’s referred to in the music business as an “Intro or Outro” — or unrhymed spoken words that either introduce or conclude a song to give it more edge or make it more memorable.
In my professional opinion, the 6 lines of text were most likely ideas or concepts for a song, or… were the Intro or Outro to a song — not a terrorist threat.
When I left the stand I was completely confident that I’d gotten all my points across and compellingly delivered my ideas.
And in just three short hours — the verdict. Guilty.
Oduwole was sentenced to 5 years and immediately whisked away to prison.
I was completely stunned. How was the jury unable see the truth?
For weeks I replayed the case over and over in my mind — how was the prosecution’s argument more persuasive than my highly researched evidence?
And then it dawned on me — while I had presented the cold, hard facts…the prosecuting attorney dialed up the courtroom emotion and played to the jury’s fears. At one point he actually slammed down Oduwole’s gun on the witness stand, leaned in close, stared me dead in the eye, and asked, “Now does THIS GUN change your opinion about what is written in the 6 lines of text?”
It was in that moment it became clear how the prosecution swayed the jury — emotions trump logic every time.
And the power of emotions lead me to this question — would this case be the same if the defendant was white?
I mean think about it —
STUDENT + WHITE MALE + RAP = WANNA BE RAPPER
But if you add GUN to the equation, well… that white student has lost his way, and needs counseling.
On the other hand, if you swap out black male for white it adds up to this:
STUDENT + BLACK MALE + RAP = HEADED FOR TROUBLE.
And if you add GUN, well … then he’s certainly = A THUG, DESTINED FOR PRISON.
It’s been three years since I testified in the Oduwole case — and since then I’ve wondered…is he the only aspiring rapper this has happened to?
Knowing the system failed this young man and sent him to prison for terrorism troubled me to the core — and thankfully, I was not alone.
The verdict drew widespread scrutiny from first amendment rights’ attorneys, journalists, musicians, and academics alike. There were op-eds featuring this case, including several by an assistant professor at the University of Richmond who specializes in rap and hip hop culture.
Within short order this professor and I joined forces and discovered that rap lyrics are showing up with alarming regularity as evidence in courtrooms across the country — in fact, our research has uncovered hundreds of these cases.
And what’s so crazy is that it’s virtually unheard of for musicians outside of rap to have their lyrics introduced as evidence against them in court — not for rock, not for punk, not EVEN for heavy metal.
Over the last year my colleague and I have publicized our research findings — and just last month, we wrote a brief to educate the Justices about gangsta rap for a rap lyrics case that will soon be heard by the U.S. Supreme Court.
In all our work, we argue that rather than treat rap music as an art form, in these cases prosecutors portray rap lyrics as autobiographical — in other words, they want the jury to believe that these rappers are just sharing the stories of their lives.
The trouble with labeling rap as autobiographical is that the characters being portrayed in rap music are often nothing like the actual artists.
Seriously, if rappers were guilty of even the tiniest fraction of violence they project in their music, well, we’d all be in really big trouble.
And in some cases like Oduwole’s, the lyrics themselves are the crime — being positioned as an imminent danger to the public. But no matter the prosecution’s tactics, introducing lyrics as evidence in court…almost always results in unfair prejudice.
Unfortunately, this fact isn’t always clear to judges and juries —
In case after case, the results have been devastating for the accused — defendants have been found guilty and sent off to prison.
In an experimental study, a social psychologist presented two groups of diverse subjects with an identical set of violent lyrics.
The first group was told the lyrics came from a rap song, and the second… from a country song.
What was discovered was the first group — who was told they had rap lyrics — found the words to be more threatening and dangerous… compared to the group who was told they had country.
Even though the lyrics on the page were exactly the same, each group likely had preconceived ideas about both types of music — country is made by good-old southern white boys while rap is made by urban black criminals.
So essentially what happens is… by the prosecution playing with the jury’s preconceived notions about rap music, they also tap into race — which ratchets up public fear and reinforces old and new stereotypes about young men of color as inherently dangerous and threatening.
Which leads me to this —
Are these increases in rap trials just another sign that racism in this country is alive and well? And how many more false convictions and acts of violence — against our own people — will it take before we say… enough?
For me the tipping point will arrive when we admit as a country that we’re still playing out old racial stereotypes. Then — and only then — is when we’ll begin to heal from our collective and historical wounds. We have to remember — and never lose sight of the fact — that our nation and its people are one; indivisible, with liberty and justice for all.
With wedding season approaching, happy couples from around the world are preparing to walk down the aisle and begin their lives together. Wedding season also marks the time when friends and family will be asked to give a toast to celebrate the occasion. For many, it may be the first time they are being asked to speak publicly, and, although it may be in front of friends and family, it can be an intimidating experience.
Toastmasters International, the global organization devoted to communication and leadership skills development, offers these five tips for delivering a memorable wedding toast:
Be prepared. Know your material and try to avoid reading. Include an opening, a body and a conclusion.
Identify yourself. Open with a brief explanation of your relationship to the couple before beginning the toast.
Use humor and creativity. Entertaining stories and anecdotes are appreciated by the audience, but avoid telling potentially embarrassing stories or using offensive language.
Get personal. A toast should be original, heartfelt and customized for the occasion.
Stand; lift your glass and say, “I’d like to propose a toast.” Pause to allow guests to shift their attention toward you and give them time to lift their glasses. Be sure to lower your glass to about waist height.
“It’s important that the person delivering the wedding toast is confident, poised and moderately brief,” says Mohammed Murad, Toastmasters 2014-15 International President. “The most memorable messages come from the heart, are light-hearted and focus on wishing the couple well on their joyful journey together.”
Click here to watch a Maid of Honor using the five tips above as she delivers her wedding toast. In addition to toasting advice, Toastmasters offers many public speaking tips. To practice your toasts or speeches, find a Toastmasters club near you by visiting www.toastmasters.org/findaclub.
Here in California, the rush for wealth long ago shifted from the foothills of the Sierra Nevada mountains where the 49ers panned for gold, to the Sand Hill Road offices of Silicon Valley venture capitalists (V.C.’s).
Legions of young hopefuls pitch their ideas to shrewd investors ready to back the next new thing to the tune of tens of millions of dollars. Yet the chances of hitting the big time and getting a V.C. to fund a new company are slim. Thousands of companies present their ideas, few succeed in attracting investors.
Just how slim those chances are, and what it takes to grab the attention of the men with the money, is described in Tad Friends’ compelling profile of the Andreesen Horowitz V.C. firm (known as “a16z”), in the May 18, 2015 edition of The New Yorker: Tomorrow’s Advance Man.
Each year, three thousand startups approach a16z with a “warm intro” from someone the firm knows. A16z invests in fifteen. Of those, at least ten will fold, three or four will prosper, and one might soar to be worth more than a billion dollars—a “unicorn,” in the local parlance. With great luck, once a decade that unicorn will become a Google or a Facebook and return the V.C.’s money a thousand times over: the storied 1,000x. There are eight hundred and three V.C. firms in the U.S., and last year they spent forty-eight billion dollars chasing that dream.
With the odds stacked against them, young entrepreneurs have a lot riding on their presentation. Armed with a make or break set of slides, they have just a few minutes in the a16z boardroom to make a good impression.
So what does it take for a presentation to succeed? Forget everything the rhetoric books teach about ethos, pathos and logos. It takes balls.
The audience, especially a16z founder and Netscape Navigator inventor Mark Andreesen, are scary smart and don’t tolerate fools lightly.
Andreessen is tomorrow’s advance man, routinely laying out “what will happen in the next ten, twenty, thirty years,” as if he were glancing at his Google calendar. He views his acuity as a matter of careful observation and extrapolation, and often invokes William Gibson’s observation “The future is already here—it’s just not very evenly distributed…he asks questions that oblige his partners to envision a new world.
V.C.s are the “arms merchants” of Silicon Valley. They turn ideas into reality. Apple and Microsoft got started with venture money, as did Starbucks, the Home Depot, Whole Foods Market, and JetBlue. Facebook and Google are emblematic of the new age of the Valley, with Facebook literally occupying the abandoned offices of defunct Sun Microsystems.
In this environment, only the boldest presentation succeeds.
Pitch meetings are minefields. If a V.C. asks you, “When you get to a hundred engineers, are you worried about the company culture or excited?,” the correct answer is “A hundred? I want a thousand!” Reid Hoffman, a V.C. at Greylock Partners who co-founded LinkedIn, told me, “I look to see if someone has a marine strategy, for taking the beach; an army strategy, for taking the country; and a police strategy, for governing the country afterward.”
The key is thinking outside the box, way outside.
A16z wants to learn if the founder has a secret—a novel insight, drawn from personal experience, about how the world could be better arranged. If that new arrangement is 10x better, consumers might be won over. Balaji Srinivasan contributed the concept of the “idea maze”: you want the entrepreneur to have spent years thinking her idea into—and out of—every conceivable dead end.
Despite all the hype and hoopla in the pitch sessions, V.C’s in Silicon Valley have a mixed record of accurately predicting the future.
Of the eighteen firms that V.C.s valued at more than a billion dollars in the heady days of 1999-2000, eleven have gone out of business or have been liquidated in fire sales, including @Home, eToys, and Webvan … The random, contingent way that the future comes to pass is a source of endless frustration in the Valley.
At the end of the day, it’s a numbers game.
It’s fine to have a lousy record of predicting the future, most of the time, as long as when you’re right you’re really right. Between 2004 and 2013, a mere 0.4 per cent of all venture investments returned at least 50x. The real mistakes aren’t the errors of commission, the companies that crash—all you can lose is your investment—but those of omission.
Given the need for aggressive proposals it’s little wonder that many outsiders, such as some Australian tech companies, are intimidated by the attitude adjustment needed to successfully pitch to V.C.’s.
As much as 81% believe business blogging is a critical business process according to Hubspot’s Inbound Marketing Report. The latest iteration of this report, generated from a survey that involved 3,500 marketing professionals, revealed that blogging is one of the most important lead sources for their business and is highlighted as having the most substantial impact in terms of ROI performance.
Generates relevant traffic
Helps you generate more leads
Helps you acquire new customers
Generates a positive marketing ROI
Establishes you as an industry expert or leader
Develops stronger customer relationships
Builds a strong social media presence
Drives long-term results
My experience supports this. After nine years, 900 articles and 100 podcasts, blogging is a key part of my professional life.
Click on the image below to access background on the eight benefits.
When you’re alone and life is making you lonely
You can always go downtown
When you’ve got worries, all the noise and the hurry
Seems to help, I know, downtown
In January 1965 British singer Petula Clark claimed the number one position in the US charts with the song Downtown that had been written by the London-based songwriter Tony Hatch after he’d visited New York.
The music critic, Ludovic Hunter-Tilney, writes in the Weekend FT that this was a song ‘full of Americanisms…immortalized by a singer from Surrey with impeccable tones, the sort of voice that speaks of jolly good shows, not ‘sidewalks’.
So go downtown
Where all the lights are bright, downtown
Waiting for you tonight, downtown
You’re gonna be alright now, downtown
You say tomato
Indeed, the lyrics themselves are a cross-cultural mash-up, since all native New Yorker’s know it was more accurately about Midtown Manhattan, not downtown. It didn’t matter, Clark’s exuberant promise that ‘everything’s waiting for you’ downtown and there are ‘places to go that never close’ (in the city that never sleeps) hint at a naughtiness that the British, from Benny Hill to Mr. Bean, are uniquely suited to imply.
The combination of preppy British chanteuse and mean streets was so compelling that Sandi Shaw jumped on the bandwagon and cut her own version.
Other British singer-songwriters were not so coy. Four years after Petula sang about the bright lights of downtown, folk-rock musician Al Stewart crossed the East River to write explicit lyrics about his amorous conquests in Brooklyn:
‘Oh I come from Pittsburgh to study astrology,’
She said as she stepped on my instep,
‘I could show you New York with a walk between Fourth Street and Nine.’
Then out of her coat taking seven harmonicas
She sat down to play on a doorstep saying
‘Come back to my place I will show you the stars and the signs’
And its eighty degrees and I’m down on my knees in Brooklyn
(Al reports that Leonard Cohen complimented him on that last line. Well the guy who wrote so graphically about what Janis did to him in the Chelsea Hotel would, wouldn’t he?)
By 1970 New York had lost all traces of innocence. Like Al Stewart, Simon & Garfunkle sang of a very different city to Petula’s:
Asking only workman’s wages
I come looking for a job,
But I get no offers,
Just a come-on from the whores
On Seventh Avenue
I do declare,
There were times when I was so lonesome
I took some comfort there.
The evolution from innocence to experience in pop music is mirrored in the movies, from the 1960′s romp of The Apartment to Scorsese’s 1976′s Taxi Driver.
Downtown is situated in the America of bobby-soxers — a time when a cut-glass English accent was cat-nip to Anglophiles. It’s the era of early Mad Men, before it went pear-shaped and Don Draper got divorced and Roger Sterling got mugged.
By the late 70′s British musicians were more likely to sound like they came from South Carolina than Surrey, as Jagger does on Far Away Eyes.
The afternoon speaker at Saturday’s Northern California NSA Chapter meeting was our own chapter member from Eureka in the far north of California (and National NSA Board member) Jessica Pettitt, CSP.
Jessica’s program challenged us to consider what differentiates us from other speakers or trainers in our niche. After speaking for fifteen years and stirring up tough conversations for audiences on college campuses, Jessica has learned a lot about who she isn’t willing to be and who she accidentally is.
She delivered a highly interactive, high energy, humorous afternoon session where no question was off limits.
This culminated in an exercise to help us know what makes us unique as speakers by embracing our points of distinction.
Embrace Your Points of Distinction
Jessica distributed index cards and asked us to write down points that differentiate us as professional speakers. She then read out these statements (anonymously) asking if the audience could guess, based on the text, who it described. There were precious few of us who could be easily identified. Many in the room claimed their uniqueness lay in such commonplace features as:
“I’m entertaining” (isn’t everyone?)
“I don’t tell a story, I make it come alive” (not a marked point of distinction if you are presenting at a storytellers conference, maybe in the corporate world)
“High energy speaker!” (table stakes)
“Background in journalism” (all too common, given the job market in that profession)
“Combines speaking with hands on professional services” (much laughter)
“Free and easy smile” (you don’t say)
“Integrate humor with my speeches” (even those who are not trying to be funny can be hysterical to some)
“Compassionate” (too low a bar)
It was only a few who were instantly recognizable to fellow chapter members. The lesson is obvious. As Karen Jacobsen directed in her morning session, we need to be able to describe the outcomes to our clients in one sentence. Jessica highlighted the importance of making sure that sentence contained something unique that would cause a meeting planner to want to book us.
To hear a brief extract from Jessica’s presentation, where she talks about the importance of working on what makes us truly unique, click on the podcast icon below.