I spent four days in the desert in mid-November at the National Speakers Association (NSA) Fall Conference. This is a much smaller affair than the big Summer Convention, with only around 250 registered. We stayed at the sprawling Doubletree Scottsdale, right by Camelback Mountain. Stetson-wearing Mama’s drove their SUV’s past the Saguaro outside the compound.

On Thursday Bob Pike did a pre-conference workshop Who Else Wants to Be One of the Highest Paid Professional Speakers in Their Niche? This was wonderfully well-facilitated learning experience by one of the champion trainers in the country. I’ve already implemented many suggestions from his workshop in a proposal I submitted last week and, hey, I got the business!

Marketing Intensives

On the Friday and Saturday I attended the marketing intensive tracks. Phenomenal value. These two all-day sessions were different strokes for different folks. Bob Smith – Surefire Proven Ways to Out-Think, Out-Maneuver and Out-Market Your Competition filled 20 pages of my notebook with action items and to-do’s. On Saturday Steve Miller stayed true-to-form as a maverick and did not record his material; there were too many ‘trade secrets’ being shared. One tip that I immediately followed-up on was to buy a Flip Mino video camera so I can add more You Tube videos to my blogging and podcasting mix.

Top Eight Sessions

What of the rest of the Conference? Here’s a list of the the eight most popular sessions (as shown in the post-conference wrap session where people listed take-away’s from each session – these eight had the most post-it notes on the wall-charts – apart from Bob & Steve’s Marketing intensives that is.) I’ve placed my order for a copy of each of them for my continuing education.

Note: each session link is to the recording that ANYONE – NSA member or not – can purchase on CD or as an MP3 download.

1. Ford Saeks – Mega Session: Social Media Marketing Secrets of Growing Your Speaking Business
2. Aldonna Ambler, CMC, CSP – Mega Session: The Strategic Working Session YOU Need Right Now–Evaluate How You and Your Business Are Really Doing
3. Francis Bologna, CPA and Vern Hoven, CSP, MT, CPAE – New Roads to Wealth and Opportunity for the Professional Speaker
4. Becky Pike Pluth – Teaching From Tinseltown: How to Use Movie Clips to Teach and Train
5. Heather Lutze – Become the Easiest Speaker to Find – Online! Learn how to achieve 1st-Page Search Engine Presense Using the FindAbility Formula!™
6. Robert Bradford, MBA, CSP – Mega Session: Sell Your Speaking When You Stink at Sales: How to Stand Out in the Speaking Marketplace
7. David Greenberg, CSP – Secrets to Creating a Killer Speech and Earning a Ton of Money Now!
8. Dianna Booher, MA, CSP, CPAE – Writing in Layers: Developing a Creative, Quality Book Quickly

Adi Da Samraj Passes from the Body

Naitauba, Fiji – November 29, 2008

Adi Da Samraj, a spiritual master, writer, and artist of international renown, passed away in his hermitage in Fiji, on November 27, of natural causes. He was 69 years old. He founded an entirely new way of spiritual practice, to which he gave the name “Adidam”.

Adi Da was a prolific writer and artist with over sixty published books and hundreds of thousands of works of art. The book that Adi Da designated as his most important work is The Aletheon, which he worked on intensively for the last two years, bringing all of his most essential spiritual and philosophical communications into a final form. He completed his work on The Aletheon on the morning of his passing. The Aletheon is scheduled for publication in 2009.

Spiritual Teacher

In the early 1970s, Alan Watts, writer of numerous books on religion and philosophy, acknowledged Adi Da as “a rare being,” adding, “It is obvious, from all sorts of subtle details, that he knows what IT’s all about.”

In the 1980s, Wittgenstein scholar Henry Leroy Finch wrote: “If there is a man today who is God-illumined, that man is Avatar Adi Da Samraj. There exists nowhere in the world, among Christians, Jews, Muslims, Hindus, Buddhists, or any other groups, anyone who has so much to teach. Avatar Adi Da is a force to be reckoned with, a Pole around which the world can get its bearings.”

From his birth (on Long Island, New York, in 1939), Adi Da manifested unique signs of spiritual illumination. He described his early years as being focused in two fundamental activities. His first focus was to discover the process by which any human being can realize the Truth of “Reality Itself”. His second focus was to develop his own ability to communicate the Truth of “Reality Itself”–through verbal means and also through artistic means.

Adi Da graduated from Columbia University in 1961, with a BA in philosophy, and from Stanford University in 1966, with an MA in English literature.

In 1964, Adi Da began a period of intensive practice under a succession of spiritual masters in the United States and India. Eventually, in 1970, after a final period of intense spiritual endeavor, Adi Da spontaneously became re-established in the continuous state of illumination that was his unique condition at birth.

Author

Adi Da’s literary, philosophical, and practical writings consist of over sixty published books. These include many masterpieces of spiritual illumination, including The Knee of Listening, his spiritual autobiography, and The Dawn Horse Testament, his magisterial revelation of the entire Spiritual process from beginning to end.

Over a period of many decades, Adi Da undertook a massive examination of the world’s religious traditions, culminating in an annotated bibliography of approximately 10,000 items, entitled The Basket of Tolerance. A briefer “epitome” version of The Basket of Tolerance is scheduled for publication in 2009.

Adi Da also created original translations of traditional spiritual texts, translations which bring out the deepest meaning of the original texts. The recent publication Reality Is All the God There Is presents his translations of texts from the traditions of Buddhism and Advaita Vedanta.

Adi Da’s writings on fundamental practical areas of human life, examined from the spiritual perspective, include Green Gorilla (relative to raw diet) and The Complete Yoga of Emotional-Sexual Life.

Adi Da’s principal literary work is his trilogy entitled The Orpheum. In the late 1990s, poet Robert Lax said of The Mummery Book (the opening volume of the Orpheum trilogy), “Living and working as a writer for many decades, I have not encountered a book like this, that mysteriously and unselfconsciously conveys so much of the Unspeakable Reality.” The Orpheum is also presented in theatrical form—as shown online at www.mummerybook.org.

Artist

Adi Da was an extraordinarily prolific artist, producing over 100,000 works, primarily in the years since 2000. He was invited to show his work in a solo exhibition at the 2007 Venice Biennale, and also as part of the 2008 Winter in Florence Festival. Noted art critic Donald Kuspit has written, “It is Adi Da Samraj’s imaginative triumph to have conveyed the illusions created by discrepant points of view and the emotionally liberating effect when they aesthetically unite . . .” Among the publications of Adi Da’s art are The World As Light, Transcendental Realism, and The Spectra Suites. His artistic work can be viewed online at www.adidabiennale.org and www.daplastique.com.

Call for World Peace

Another dimension to his far-reaching legacy is his contemporary social wisdom embodied in the book Not-Two Is Peace. In it he calls for the establishment of a Global Cooperative Forum that mobilizes “everybody-all-at-once” on the basis of recognizing the inherent unity of the entire human family. He proposes that such a forum is the necessary and effective means for addressing the world’s most pressing issues. Information about this initiative is available online at www.globalcooperationproject.org.

Spiritual Way

Adidam, the spiritual way founded by Adi Da, is practiced by thousands of individuals worldwide, with centers in many parts of the world. Information about Adi Da and Adidam is available online at www.adidam.org.
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Just discovered iTunesU – a vast collection of FREE, down-loadable lectures from great academic institutions around the world. I’ve got 18 episodes on creative writing from Britain’s Open University lined up, with lectures on politics from the LSE to follow.

Spruce up your blog, website, podcast, PowerPoint or next speech with images and music licensed under the Creative Commons.

Here’s where to find stuff.

Peggy at the SCORE Women’s Success Blog has very useful step-by-step guide on transitioning to the WordPress.org self-hosted blogging platform. I use this and attribute ‘Executive Communications’ being #2 in the Google rankings to having my WordPress blog sitting on my own webserver. Not be confused with WordPress.com

A group of us created a Vision Statement Movie to celebrate President-Elect Barack Obama’s victory speech in Chicago on November 4th. The opening words of his speech deserve a place in the annals of great American political oratory. The words he spoke that night started with:

If there is anyone out there who still doubts that America is a place where all things are possible; who still wonders if the dream of our founders is alive in our time; who still questions the power of our democracy, tonight is your answer.
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It’s the answer spoken by young and old, rich and poor, Democrat and Republican, black, white, Latino, Asian, Native American, gay, straight, disabled and not disabled – Americans who sent a message to the world that we have never been a collection of Red States and Blue States: we are, and always will be, the United States of America.

We are pleased to present this video to honor those words.

During my recent visit to the Toastmasters Conference in Oakland I was pleased to run into the 2000 World Champion of Public Speaking – Ed Tate. Ed won Toastmasters highest award – a world-wide contest open to all 175,000 members of Toastmasters International. He’s now an internationally known keynote speaker and fellow member of the National Speakers Association. He’s earned a reputation as the “speaker who energizes, educates, and entertains.” He has spoken professionally in 46 states and 10 countries, and on 4 continents. Ed is also a successful trainer and author.

I took the opportunity to ask Ed what are the three most important pieces of advice he has for business leaders who speak. I also asked him if he could remember the first time he delivered a speech. To hear what he told me, click on the podcast icon below.

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The 2008 Behavior, Energy and Climate Change Conference taking place November 16-19 in Sacramento, is focused on understanding the nature of individual and organizational behavior and decision making and using that knowledge to accelerate our transition to an energy-efficient and low carbon economy.

The Conference brings together a diverse group of policymakers, social scientists, program implementers, media, and energy experts to explore the practical application of social and behavioral insights to address our climate challenges. The goal is to achieve viable solutions for meeting long-term energy and greenhouse gas emissions reduction targets by improving the design, adoption, and continued effectiveness of policies, programs, technologies, and individual/organizational actions.

I met with an attendee, Mike Olson, who gave me an update on the importance of the behavioral aspects of climate change and energy consumption today. He highlighted why it’s important to make energy efficiency fun and the role communications plays in making people aware of the issues. To hear what Mike had to say, click on the podcast icon below.

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Think for a moment of corporate America in terms of Medieval England.

This is of course quite ridiculous. We’ve come a such a long way since the 14th Century. Back in the Dark Ages literacy was at all-time low. A minority of the population held a passport and had traveled overseas. The rabble was distracted by jousting, feasting and Mystery Plays. And the King gave speeches no-one listened to.

I can’t possibly imagine what this era of history has in common with our own.

But what if? What if we did imagine?

What roles would we all play? What do the characters in the Canterbury Tales, or Monty Python and the Holy Grail tell us about life today?

Obviously the CEO is the King (or, in rare cases, the Queen). An enlightened monarch or raging despot ruling over the organization. The EVPs and SVPs are the Barons at Court, consumed by intrigue and power plays. Sales managers are the Knights, conquering new territory. The staff are serfs and peasants, laboring in cubicle farms.

What about the speechwriter? What roles best suit the speechwriter in this Medieval analogy?

Actually, there’s quite a number which fit the job description.

For starters, how about the speechwriter as the Motley Fool?

The Motley Fool

The fool on the hill
Sees the sun going down,
And the eyes in his head,
See the world spinning ’round.
– The Beatles: Fool on the Hill

The Fool in the Medieval Court stands behind King’s throne. While Barons and Knights give measured advice the Fool whispers in the King’s ear “That’s boring. Rubbish! Claptrap! The people won’t buy it. You’ll have to spice it up to keep their attention at the Guild Hall Luncheon tomorrow. Make ’em laugh my liege. Tell ’em a story.”

The Fool adds Laughter! Humor! Interest! He has King’s ear, for the moment. The King tolerates him (just) and values his fresh point of view.

The role of the Motley Fool is politically cool. You get to hang out with the powerful and mighty in the land. You might even spend time with the King on the Corporate Jet. But never forget that you’re the only person in the room without 5,000 serfs reporting to you and a quarterly number to make.

Screw up and it’s “Off with his head!”

As Robert Schlesinger said about his role in JFK’s White House, speechwriters counter the “diplomatic blandness” the State Department bureaucracy produced.

Lessons for Speechwriters as Fools

• Step outside the corporate bureaucracy.
• Look at issues and topics with fresh eyes.
• Inject humor, levity, tell stories – audiences love it.
• Have the courage to speak frankly to the powerful.
• Don’t show fear when the King growls.

Enough with the Jester. What other role characterizes the job of an Executive Communications Manager (aka Speechwriter) in today’s corporation? How about …

The Ploughman

Businessmen they drink my wine
Ploughmen dig my earth
– Dylan: All Along The Watchtower

A world away from the gilded Court, Ploughmen till the fields. Tedious but necessary work plays a large part in speechwriting. Doing research. Fact-checking. Ploughing through the background papers which spew from Subject Matter Experts like weeds sprouting on a April morning after a few sweet showers.

Lessons for Speechwriters as Ploughmen

• It’s boring work, but learn to live with it. With any luck you’ll have the fields tilled by nightfall and the King will invite you to the feast that evening.
• Have systems in place to take care of the boring stuff. Tracking forms; checklists; everything to speed the plough.
• Divide up tasks. It’s less overwhelming to focus on today’s furrow than worry about the rest of the forty-acre field.
• Take breaks, quaff ale, be strong behind the plough.

The Fisherman

Fish supplemented the Medieval diet. Carp was delicacy plucked from the castle moat by Fishermen. It’s always fun to throw a few lines in the water and see what slippery items of information you can catch. Today’s fisherman uses email and voice mail to leave requests for information with subject experts across the kingdom. Bait your hook with the name of the CEO. (“I’m doing some research for a speech Mark is giving next month and wanted your views…”). Always use the King’s first name. When the fish bite, reel them in.

Lessons for Speechwriters as Fisherman

• Plan ahead. The fish might not be biting today. You need to get your lines in the water early on in the process.
• Have patience. But if you don’t get an answer after a few days, fish in another part of the corporate millpond.
• Don’t forget to bait your email requests with the first name of the executive you are writing for.

The Miller

The Miller is an important member of every Medieval community. Without him, there would be no flour and no loaves of bread. Bread and circus’s are what keep the serfs fed and happy. Every Miller is dusty from grinding wheat into flour; separating wheat from chaff.

Subject Matter Experts (SME’s – rhymes with please) will bring sacks and sacks and sacks and sacks of data to your mill. Each direct report likes to provide at least 45 minutes of content for a 15 executive minute speech. If the executive has 10 reports that means you’ll have to sieve through eight hours of content.

It’s the speechwriters job to grind it down, then bake fresh loaves to feed the audience.

Lessons for Speechwriters as Millers

• This is your biggest single value-add. No-one else wants to stand there while the mill-wheels are a-turning.
• Edit ruthlessly – throw out 90% of the data the engineers and SME’s send you.
• Say ‘No’ to requests for more data and facts from Knight’s and Baron’s who pile on the grain as a CYA strategy.
• Keep the mill-wheels turning. Don’t send un-milled sacks of data to the court. They are paying you to sift and select.

The Alchemist

The Alchemist turns base metal into Gold. Like Rumpelstiltskin’s daughter you’ll take their words and sit in your room all night spinning them into gold. And next morning no-one will know how you did it.

Lessons for Speechwriters as Alchemists

• Study the book of spells – text-books on speechwriting such as those listed at the end of this parchment.
• Safeguard the Mystery. Don’t reveal your secrets to the other members of the Court.
• Practice makes perfect. Alchemy is an art, not a science. Cultivate your Craft.
• Understand that what you do is magikal to ordinary mortals.

The Monk

Scriptorium: a place for writing – commonly used to refer to a room in medieval European monasteries devoted to the copying of manuscripts by monastic scribes.
– Wikipedia

Monks spent hours, days, weeks, months, years in the Scriptorium illustrating manuscripts like the Book of Kells. Everyone admires their artistry but wonders why they spent so much time coloring basic information and making it, actually, harder to comprehend.

That was then. This is now.

The speechwriter today spends hours, weeks, months, years in front of the computer illustrating presentations in PowerPoint. Future archeologists will gaze in wonder at the endless decks of slides. Beautiful, mindless illustrations of…what? Will anyone be able to comprehend these charts in the future? Can members of the audience comprehend them today?

Who cares. Monks may have had a diet of thin gruel, but illustrated manuscripts occupied them on winter evenings.

Lessons for Speechwriters as Monks

• Learn cutting-edge PowerPoint skills. Take time to study and learn techniques.
• Develop a good relationship with your graphics team who support you in this.
• Read two of the Bibles of the modern era: Nancy Duarte’s slide:ology and Garr Reynold’s Presentation Zen

The Wandering Minstrel

Hey! Mr. Tambourine Man, play a song for me,
I’m not sleepy and there is no place I’m going to.
Hey! Mr. Tambourine Man, play a song for me,
In the jingle jangle morning I’ll come followin’ you.
– Dylan: Mr. Tambourine Man

OK. I saved the best for last. All of the previous roles are aspects of life at Court, inside the hierarchical corporate world, bound by proscribed roles and strict protocols.

The Wandering Minstrel travels the land a free man composing sonnets and madrigals for clients.

Today the speechwriter as consultant wanders freely, far from the twisted reach of crazy sorrow. If this sounds like the life for you, there’s important lessons you need to learn.

Lessons for Speechwriters as Minstrel

• Aim for niche markets. Become an expert in a specific industry. You’ll make good money if your expertize is an inch wide and a mile deep.
• Work fast, bill clients a flat fee, clean up and move on (just like Joe the Plumber).
• Stay at the top of your game. You have to be good, darned good.
• Work by referrals. People love to hire a Minstrel who has performed for the crowned heads of Europe.

That’s the end of my tour of the Middle Ages. If you’d like to hear how this sounded when I delivered it as a talk to a District 57 Toastmasters meeting in Oakland, California, on November 15th 2008, click on the podcast icon below. (Since this is 35 minute presentation, you might prefer to choose the Download option to save it to your computer.)

Book of Spells

Here’s some reference books I keep close by:

• Writing Effective Speeches, by Henry Ehrlich Practical advice from a master of the craft.
• Speak Like Churchill, Stand Like Lincoln, by James C . Humes Notes from Nixon’s ‘Rose Garden speechwriter’ with an anglophile twist.
• Say It Like Shakespeare, by Thomas Leech Speechwriting illustrated by the dramaturgy of the Bard.
• Powerwriting, by Suzan St Maur UK-based St Maur offers advice on business writing in general.
• Writing Great Speeches, by Alan M. Perlman Experienced corporate speechwriter shares his secrets.
• Speeches That Changed the World: The Stories and Transcripts of the Moments That Made History Study the text of great speeches.

As useful as reading books is, you should also spend time listening to speeches. Here’s a list of 100 great ones.

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Shining Spirit

12 years ago, Cindy Light emigrated from her native China to America not knowing a single person or how to speak a word of English. All she had were four simple things: one small suitcase, two hard working hands and a heart filled with American dreams. Today, she is a successful entrepreneur, a certified image consultant, a professional speaker, and the author of an upcoming book about Chinese culture and its business impact.

Chinese background

Cindy graduated at age 19 from Beijing University. She started her career as an assistant professor of philosophy in Hangzhou Business University. Then she become a marketing and PR director for a big company in Hong Kong. Later, she was hand-picked by the Chinese Government to be a policy consultant helping foreigners set up their business in China.

Life in the United States

Despite her impressive accomplishments in China, setting out in the U.S. not knowing a word of English was not easy. However, while growing up with her grandmother, a master-tailor in Shanghai, she learned how to sew and design clothes when she was only five years old.

In 1999, she started her first business “Cindy’s Sewing and Design Studio” at her home in Atlanta. She designed and hand-crafted suits, dresses, home decor and even matching outfits for people and their dogs! Her work quickly attracted discerning people in the South-East.

Next, with improving English skills, she started to teach sewing, design and dress-making classes in local fabric stores. Soon, she was invited by clubs, corporations, and organizations to teach people how to dress right for their business and personal life. She had a flair for suggesting how to put together a powerful, beautiful and professionally appropriate wardrobe without spending a fortune.

In 2007, Cindy was hired as a speaker for the Association of Image Consultants International Conference on the topic of Chinese culture and it’s business impact. She now plans a book on this topic.

Pro-Track Profile

Following her success as a speaker, Cindy found the National Speakers Association website.

In early 2008, she flew to San Francisco and attended an NSA/NC chapter meeting. She signed up for the Pro-Track program and commuted to the next three meetings from her home in Atlanta before relocating to Sausalito.

To here what she told me about her image consulting business and her three tips for Professional Speakers on how to dress for maximum impact, click on the podcast icon below.

(Cindy Light is a certified image consultant, professional speaker, and author of an upcoming book about Chinese culture and it’s business impact. She can be reached at 415-889-9399 begin_of_the_skype_highlighting              415-889-9399      end_of_the_skype_highlighting or via email at LittleBigSmile@aol.com)

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