Video: Grace Hu-Morley

Social Media and video offer distinctive and creative ways to differentiate yourself.

Job seekers benefit when they profile their skills and capabilities in ways that go beyond the plain-text resume and cookie-cutter LinkedIn profile. They are heard above the noise of other candidates and promote their value to employers in ways that stand out.

Short, informational videos highlighting skills and experience with contact information and a photo can be embedded in emails to recruiters or tied into Twitter, LinkedIn and Facebook postings.

Videos like this one that I produced in conjunction with Grace Hu-Morley, who is an experienced marketing professional who lives in Silicon Valley.

Woodstock Nation – on demand

Woodstock MagazineCan you believe Woodstock took place 40 years ago this weekend! To commemorate LIFE teamed up with the MagCloud team to release a Special Edition print on demand Magazine….check it out!

Order your copy for just $9.60 plus shipping.

Great photos of those long-gone daze.

Woodstock Magazine Inside

Woodstock Magazine Inside Again

Recommended reading: The Pleasures and Sorrows of Work

The Pleasures and Sorrows of Work - coverI’ve just finished reading The Pleasures and Sorrows of Work an enjoyable and uniquely insightful book by Alain de Botton.

In de Botton’s own words, he wrote the book to “shine a spotlight on the working world,” exploring both its beauty and its beastliness. By turning a philosopher’s eye on the intricacies of labor and trade, de Botton has produced a compelling series of essays that focus on life’s hidden minutiae, offering insights into working people as well as the taken-for-granted structure of the world around us.

The Poetry of Work

The essays are compelling reading – and not only because the approach is novel and the writing superb. De Botton takes us to places most of us have never been, showing us the vast global framework of cargo ships and warehouses, delving deep into their particular logic and strange beauty. He takes us to anonymous structures on the outskirts of the urban core, where:

“…vessels slip in continuously, during humid summers and fog-bound winters, night and day, to deliver the bulk of London’s gravel and its reinforced steel, its soya beans and coal, its milk and its paper pulp, the sugar cane for its biscuits and the hydrocarbons for its generators – an area as noteworthy as any of the museums of the city, but about which the guidebooks are silent.”

De Botton sees poetry in areas others overlook, such as the food distribution facility in the British midlands, where, in early December:

“…twelve thousand strawberries wait in the semi-darkness. They flew in from California yesterday, crossing over the Arctic Circle by moonlight, writing a trail of nitrogen across a black and gold sky.”

It’s a Small World, After All

In his chapters on the global supply chain, de Botton bridges the divide between the First and Third Worlds, detailing how cold-eyed, lifeless fish are transported around the globe by an assortment of humanity. His single-minded pursuit of the journey of a slab of frozen tuna – from the ocean off the Maldives to an eight-year-old’s supper plate in a Bristol kitchen – takes the form of a stark photo-essay.

Eccentricity Generation

The book skirts the edge of pathos when it teases the poetic from a Monty-Pythonesque cast of eccentric characters:

  • The man who painted multiple pictures of a lone oak tree for two years, come rain or shine;
  • A three-day journey by the founding member of the Pylon Appreciation Society from the Kent Coast to East London, cataloging the 542 pylons that provide illumination for Oxford Street shops;
  • An independent career counselor whose conducts business with clients in a house that smells of cabbage; and
  • The inventor of a pair of shoes that walk on water.

And if you want to know what Japanese day-time television, French Guiana, the freezing point of hydrogen and the fragile ego of a Hong Kong journalist have in common, read the chapter on Rocket Science to find out.

Lese Majeste

All of de Botton’s characters are treated with gentleness and respect. The one time de Botton seems to be peeved by a subject of his inquiries is, unfortunately, the one place in the book where the cloak of anonymity fails him. His long chapter on ‘Accountancy’ profiles the European headquarters of “one of the world’s largest accountancy firms,” and his interview with the chairman of the operation is singularly bad-tempered. De Botton notes that the senior executive has forsworn the trappings of authority – sitting in an open cubicle, asking people to call him by his first name – yet, as the author scathingly notes:

“…power has not disappeared entirely; it has merely been reconfigured. It is by posing as a regular employee that the chairman stands his best chance of preserving his seniority. His subordinates admire the sincerity with which he pretends to share their fate, while he privately recognises that only a convincing show of normalcy will prevent him from ever having to be normal again.”

Say what?

More convincing are the comments on the frequent internal presentations the top guy delivers “against a backdrop of PowerPoint slogans”:

“It is evident that success in his job will ultimately depend less on anything he might do than on his relative luck in aligning his reign with auspicious currents in economic history. He is like a general on a battlefield vainly striving to maintain an appearance of control amidst the chaos of sporadically exploding munitions.”

‘Nuff said.

The one problem with the supposed ‘anonymous’ critique is that the company chairman is photographed in front of a PowerPoint slide where the logo of the major accounting firm is clearly visible. Curious which firm it is? Turn to page 253 to find out.

John Berger

A Fortunate Man - coverde Botton’s book reminded me of another of my favorite authors. John Berger is a Marxist art historian best known for Ways of Seeingand the wonderful coming-of-age novel G.

His examination of the life of a country doctor A Fortunate Man is a great companion to The Pleasures and Sorrows of Work.

Berger examines the daily life of the country doctor with an art historian’s and sociologist’s perspective. The working life of one man is situated in the broader framework of the social relationships.

The book is full of insights like this on the structures of social intercourse:

The easiest – and sometimes the only possible – form of conversation is that which concerns or describes action: that is to say action considered as technique or procedure. It is then not the experience of the speakers which is discussed but the nature of an entirely exterior mechanism ot event – a motor-car engine, a football match, a draining system or the workings of some committee. Such subjects, which preclude anything indirectly personal, supply the content of most of the conversations being carried on by men over twenty-five at any given moment in England today. (in the case of the young, the force of their own appetites saves them from such depersonalization.)

Both authors show depth of meaning and discover truth when they focus on the everyday. As writers, we should always look deeply into the world around us.

Max Dixon: Make Your Best Stories Better

At the recent National Speakers Association (NSA) Convention in Phoenix, Arizona, I had the opportunity to see Max Dixon give a talk on ways speakers can improve the stories they include in their talks.

In his presentation “Stepping Up from the Top: How to Make Your Best Stories Better,” Max discusses key features the most powerful stories have. These include:

  • place and setting that support the action and ignite the senses
  • characters we want to see survive
  • puzzles we want solved
  • conflicts we want resolved
  • decisions whose results intrigue us
  • discoveries that help unravel our problems
  • insights that move our minds and our hearts as they feed our spirit

He enthralled the audience with his innate love and command of language – something that the audio quality of this video does not do full justice to.

An audio recording of the complete presentation can be ordered from the Softconference website.

Edited highlights of Max’s presentation are featured in the video I posted on YouTube (with his express permission).

Interview: Donald Hunter

Donald HunterDonald R. Hunter has been totally blind since seven due to a medication reaction to sulfa drugs. He has been a CEO, consultant, product marketing manager, software developer, public speaker, and financial planner during the past two decades of his corporate and entrepreneurial career.

Donald has a burning passion for helping business owners get control over financial matters in their firms so that he can help them grow their business through financing and raising capital from investors.

People who hear him speak from the platform often say that Donald is the “professor of finance” because his speaking style is more from the college lecture genre. Donald is currently a certified financial planner and the CEO of his commercial finance company – Donald Hunter Financial. He has a masters of business administration from the Sloan School of Management at the Massachusetts Institute of Technology (MIT).

Donald speaks to chamber groups and financial planning and real estate associations, and helps real estate and other financial professionals understand how commercial finance guidelines and programs work for their clients.

You can contact Donald via email at info@donaldhunterfinancial.com or by calling 877-905-0258.

To hear a podcast interview with Donald, click on the icon below.

Shift Your Expertise to a New Industry in Less than a Week! – Michael Soon Lee

At the recent National Speakers Association (NSA) Convention in Phoenix, AZ I had the opportunity to see Michael Soon Lee, MBA, CSP, give a talk on ways a speaker can re-market their expertise to a new industry.

In his presentation “Shift Your Expertise to a New Industry in Less than a Week!” Michael discusses the expertise speakers need to succeed in a given niche.

He asks the audience to evaluate if the industry they’ve become an expert in has slowed or even disappeared?

Michael then explains how to identify which industries will survive and thrive in this economy and become a leading authority in a new field. Quoting personal experience, he teaches how to quickly transfer your knowledge to a new industry by developing instant credibility, powerful partnerships and high visibility.

An audio recording of the complete presentation can be ordered from the Softconference website.

A small sample of Michael’s advice is shown in the edited highlight video I posted on YouTube (with his express permission).

Awesome Storytelling Secrets – Patricia Fripp

At the recent National Speakers Association (NSA) Convention in Phoenix, AZ I had the opportunity to see Patricia Fripp, CSP, CPAE, give a talk on storytelling.

Fripp discussed the inside secrets of how you can tell totally awesome stories to emotionally connect with the audience. She revealed three story formulas; the importance of great opening lines; and how speakers can go from good to great.

An audio recording of the complete presentation is available for order from the Softconference website.

A small sample of Fripp’s advice is shown in the edited highlight video I posted on YouTube (with Fripp’s express permission).

Interview: NSA Convention – Dressed Up Cat Bags

Dressed Up Cat HandbagsContinuing my investigation of the NSA Vendor fair I talked with Tracy Penwell who sells handbags under the name Dressed Up Cat.

Her one-of-a-kind bags are created from “found” bags & objects. The bags are all made from recycled components, Penwell says, and in 2008, she was a finalist for “Best Green Handbag” in the Independent Handbag Designers Awards. She was also a 2008 nominee for the People’s Choice Design Award from the Cooper-Hewitt National Design Museum.

To hear what she had to tell me about her bags, and why professional speakers are a good market for her, click on the podcast icon below.

Interview: NSA Convention – Illusion Jewelry

NSA Exhibit Area

As with many large conventions, the National Speakers Association gathering has an exhibit area where vendors sell everything from self-publishing solutions to, well, handbags and jewelry.

Speakers have to look good on stage and off.

I took the opportunity to ask a couple of the vendors about the goods they sell and why they come to exhibit at NSA.

Illusion Jewlry

Illusion JewelryPatricia Carbeery has been working with glass for over 25 years.

She finds working with hot glass is very direct and immediate—the ever changing rainbow of color and light while working with dichroic, metals, powders, as well as the glass, continues to fascinate.

She creates her own beads using the ancient technique of lampworking. To make each bead, she melts glass in an oxygen propane flame at temperatures in exces of 2000° F. She then anneal the beads in a kiln for five hours or more. All her designs are unique—incorporting her handmade lampworked beads, Swarovski crystals, silver from Bali, and freshwater pearls.

Her work can be found at The Phoenix Art Museum and The Bead Museum in Glendale, as well as several fine stores.

To hear what Patricia told me about her jewelry, click on the podcast icon below.

Social Networking 101

Webinar and Conference Call, Wednesday, July 29, 5:00- 6:00pm PST – with Ian Griffin and Jim Carrillo begin_of_the_skype_highlighting     end_of_the_skype_highlighting

Make sense of Social Networking with practical tips you can implement today. Tech wizard Jim Carrillo and I will present a roadmap to the most useful Social Networking tools: Blogs, Facebook, LinkedIn, Twitter, YouTube and podcasting.

Jim is a fellow member of the Northern California Chapter of the National Speakers Association. He’s a self-proclaimed “Geek Whisperer” who has a knack for being able to relate technical obscurities in everyday language. His mission is to make technology meaningful to real people. Jim will cover the technical details and I’ll cover the content creation side of Social Media.

By attending this webinar you’ll learn how an integrated approach between all the Social Media tools can help grow your brand and your business. Don’t be intimidated. Learn practical strategies that maximize business results. This one-hour overview will explain the basics of Social Networking and clearly show you what you can do to get started.

Plan to attend the class and you’ll:

  • Understand differences between a Blog, a Website and a Social Network Profile.
  • Set up and refine your own LinkedIn and Facebook Profile.
  • Prevent yourself from making the same mistake 90% of others always make.
  • Learn what to post, and what to keep private.
  • We guarantee you’ll be online, or we won’t sleep till you are!

Register today for only $29.99.