I need your help.

On Friday February 12th I’m presenting at the Ragan Speechwriters Conference in Washington, DC. The title my talk is Beyond the Auditorium: Magnifying the Impact of a Speech with Social Media. While I hope some readers of Professionally Speaking will be at the event, I’d like to hear from anyone who has an opinion to share.

My talk will cover three main areas:

1. Using LinkedIn Groups & Polls to research topics before you start writing a speech.
2. Using Twitter to open up a backchannel for discussion during a speech.
3. Using Podcasts and videos to reach people after a speech is delivered.

If you’d like to know more, you can see my draft slides, read an outline of the talk and even watch a preview video on this presentation home page.

I’d like to hear what’s on your mind and suggestions you might have that would improve my presentation.

• What would you like to hear covered in a session like this?
• What questions come to mind that you would want answered?
• How can I make sure that the people who come to my presentation in DC walk away satisfied?

Share you opinions in the comments area below or by logging in to the presentation home page.

Thanks!

“We must always remember that the act of speaking professionally is only a part of our individual journeys. It is not a destination.”
– Phillip Van Hooser

The Evolution of a Professional Speaking Career

Since 1988, NSA President Phillip Van Hooser, CSP, CPAE, has spoken, written, coached and consulted on leadership and service professionalism issues with groups and organizations around the globe.

On Saturday January 9, 2009, he presented at the NSA Northern California Chapter meeting. His talk, Uncommon Business Practices That Will Help You Re-Think, Re-Position and Re-Tool Your Way to Speaking Success, reviewed the evolution of his own speaking career and the lessons this holds for other professional speakers.

Van Hooser stated that there are five distinct stages in a typical speaking career:

1. The dream is born

Some fall into a speaking career by chance. But Phil has dreamed of being a professional speaker since he was very young. His grandmother was an early influence who told the eight-year-old he would become a Baptist preacher. That didn’t happen, but he did became enamored with natural orators: the preachers, teachers and politicians of his Kentucky childhood.

2. The journey begins

By age 15 he had started keeping a notebook on public speaking. He recorded what the speakers he heard said, then progressed to noticing how they said what they said — the ways in which they delivered their material.

3. A business materializes

Every speaker must choose a moment to declare themselves a professional. For Van Hooser, that moment was the afternoon of April 7, 1988 when he quit his corporate job. With the “confidence born of ignorance” he started his business with no prospects or speaking material. He did, however, enjoy the support of his wife Susan who has been his business partner for the past 20 years. Now — 2,800 paid presentations later — Phil’s advice to others considering a career as a speaker is not to quit the day job until you have material developed and clients lined up.

4. The work expands

Speakers need to stay current. Changes in technology and the economy mean that what worked at the start of our careers will not continue to work. We need to evolve personally and professionally. The secret, Phil says, is to listen to the audience. As speakers we might think we know what people like, but the audience will let us know what they actually benefit from.

5. Reflection is inevitable

Many older people, looking back at their lives, wish they had taken more risks. They also wish they had taken time out to reflect, slowing down the weeks and months that otherwise pass by in a blur. Many wish they had contributed something to the world that would outlast their own lifespan.

As speakers, we must take the risk of stepping outside our safety zone and learn from our mistakes. We must invest ourselves in the people in our audience, and reflect on the unique opportunity we have to make a difference to thousands of people. Finally, when we speak with passion and conviction, we’ll see the light bulb go off in people’s eyes and know that we have connected with them. We never know when something we say in a presentation will change someone’s life. It’s this possibility, Van Hooser says, that makes the hard work of being a professional speaker worthwhile.

Grandmother Van Hooser clearly saw something in young Phillip that has now benefited tens of thousands of people.

Podcast Interview

To hear what Phil told me about his role as President of the National Speakers Association, how American speakers are perceived internationally and why professional speaking is the hardest job he’s ever had, click on the podcast icon below.

Phil can be contacted at phil@vanhooser.com.

Podcast: Play in new window | Download (Duration: 6:56 — 1.6MB)

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Here’s a nice way to celebrate the end of one year and the start of another. This awe-inspiring video of the known, material, universe deserves 5 minutes of your time to watch in HD and full-screen mode (click on the second box from the right in the menu bar below.)

The Known Universe video takes viewers from the Himalayas through our atmosphere and the inky black of space to the afterglow of the Big Bang. Every star, planet, and quasar seen in the film is possible because of the world’s most complete four-dimensional map of the universe, the Digital Universe Atlas that is maintained and updated by astrophysicists at the American Museum of Natural History. This new film, created by the Museum, is part of an exhibition, Visions of the Cosmos: From the Milky Ocean to an Evolving Universe, at the Rubin Museum of Art in Manhattan through May 2010.

Happy New Year!

Janet Hebert has been a ranch hand (her parents raised prunes on over 100 acres in the Coyote Valley), an elementary school teacher, a full time single mom for her two children Katie and Jeff, and a caregiver for her own mother.

Janet has been speaking for the past 15 years. She has been a frequent competitor in Toastmasters District 4 – progressing to the Division and District contests several times, and all the way to the Regional level in the International Speech Contest in 2000. It was in the process of attending the Toastmasters contests that she met her husband Paul, also a winner at the District level.

Janet is a 16-year breast cancer survivor. For the past 15 years she has been speaking to audiences large and small on behalf of the American Cancer Society, helping raise awareness and inspire action for individuals and groups. While listening to Janet, audiences learn about cancer in general, how to detect it early, and what help is available when cancer is discovered. Listeners learn not only the facts – they learn about the compassion and human warmth behind the work of the American Cancer Society. Her engaging style, candor and deep commitment to helping others – as she herself was helped – make her a preferred presenter for ACS. She enjoys the opportunity to share information and her story, believing with each talk that she may be helping to save someone’s life.

Pro-Track Profile

The 2010 Pro-Track program kicks off on Saturday January 23 at the Burlingame, CA, Hilton Hotel.

Janet is excited to be a part of Pro-Track. She is pursuing her dream of becoming a professional speaker and impacting many more lives with both her unique perspectives and heartfelt good will.

I talked with Janet on the phone about the origins of her interest professional speaking and what she is looking for in the Pro-Track program. To hear what she told me, click on the podcast icon below.

Janet can be reached at (408) 226-8283 or by email at janet@costaclan.com.

Podcast: Play in new window | Download (Duration: 6:43 — 1.5MB)

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Confessions of a Public Speaker

There’s no shortage of books on how to write speeches and speak with confidence. But there are precious few on what it’s like to stand on the podium and deliver a talk, let alone what it takes to make a living as a speaker.

Scott Berkun’s new book, Confessions of a Public Speaker, tells the inside story of one man’s experiences speaking on innovation to audiences around the world. Outside of a good late-night discussion at the bar at a National Speakers Association convention, you’re not likely to hear such an honest assessment of what life as a professional speaker is actually like.

First-person account

Berkun tells his back story, as well as what it takes to become a compelling public speaker. His first-person account is mostly a series of stories about life on the road, and he shares it all—from the daily fees and annual income to the embarrassment of being late for important talks. If you identify with him, you’ll find these stories entertaining, interesting and instructive; if you don’t, well, you probably won’t like the book. Personally, I liked the book.

Berkun’s stories hit home. They are instructive in the same way that speakers who take a risk and include personal stories in their speech can use their own material to inform and connect with an audience.

Valuable lessons

We hear about Berkun’s early-morning experiences traveling from the airport Starbucks to the backstage green room, where presenters gobble doughnuts and take to the stage on a sugar high. We sympathize with him over equipment problems and the challenge of delivering to non-English-speaking audiences. And we learn:

• What to do when 45 people show up in a 2,000-seat auditorium. (Ask them to cluster in the front rows.)
• How to deal with persistent hecklers. (Address them and move on.)
• How to overcome a fear of speaking. (Find a way to enjoy yourself onstage.)
• How to prevent a wardrobe malfunction. (“Remove all nipple piercings.”)

As that last example shows, Berkun has his own style of humor. Love him or hate him, you’ll discover aspects of what it is like to be a public speaker that are well worth knowing before you next step onto the podium.

Sound advice

Altogether, Berkun’s basic advice is sound, and it centers on a handful of principles:

• Practice makes perfect.
• Place the audience’s needs before your own.
• Show up early, and end your talk early.
• Learn from your mistakes.
• Don’t be seduced by style over substance. “It is possible to become an eloquent speaker, who makes beautiful slides and has a great vocabulary and perfect diction, without having much to say.”

The reason Berkun’s advice resonates is that his heart is in the right place. He champions the audience and doesn’t settle for the mediocre standard of so many corporate speeches.

Authentic and compelling

Berkun wants speakers to be authentic. He’s offended by executives who won’t invest a few hours preparing a speech and who then waste hundreds of cumulative hours of an audience’s time. He challenges us to aim higher: Instead of providing bad slides and mind-numbing detail, he suggests spending time on content, and he encourages rehearsing the delivery until the speaker is able to present his message with interest and confidence.

He notes that speakers today can easily videotape themselves rehearsing but laments that few do, because “it’s just too scary for them to watch.” To that, Berkun says, “If you’re too scared to watch yourself speak, how can you expect your audience to watch you?”

Berkun wants speakers to tell compelling stories that arouse the audience’s curiosity. He reminds us how powerful it is to involve the audience—to risk interacting, even with something as simple as a show of hands asking if the pace of the talk is too slow or too fast. Speakers should offer simple insights, he says, rather than hide behind the smokescreen of arid facts and abstract knowledge that many subject experts use to pad their talks.

Confessions of a Public Speaker offers presenters—and those of us who support executives who give presentations—a great source of ideas to improve both the content and delivery of future talks.

This review was originally published in ragan.com.

I met with Krim Stephenson who presented at the December lunch of the Silicon Valley Chapter of the IABC on the topic of social media – beyond the hype.

Krim is a principal in the Arlington Mill Group. A former journalist with Bloomberg News and communications leader at Microsoft, he focuses on helping clients find the best expression of their brand and message for success online. He has led strategy, outreach and brand initiatives at companies including Visa, Oracle and Chase.

I asked Krim about how social media has affected branding by large companies. He shared his thoughts on how branding has changed since the era of the MadMen when ad agencies and marketing departments exercised control over all branding elements. Krim explains why social media is opening up new forms of communication to enliven brands.

To hear his thoughts, click on the podcast icon below.

Podcast: Play in new window | Download (Duration: 6:05 — 1.4MB)

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Communications professional Robert J. Holland wonders “What “secrets” would we never tell our clients about the work we do or about their own communication practices?” His list of nine secrets lifts the lid on the frustrations speechwriters and other communications professionals have with corporate clients. Well worth a read.

Speaker, Author, Positive Psychologist and Life Coach

Dr. Delizonna is an expert in sustainable happiness. She coaches individual clients, conducts workshops at companies and nonprofits, and presents keynote speeches. She also teaches popular happiness and emotional intelligence courses at Stanford University. Recognized as an authority in happiness, Dr. Delizonna trains mental health professionals and serves as a board member of nonprofit organizations including The American Happiness Association and Project Happiness.

For as long as she can remember, Laura has wanted to do something that has a big impact on society. She has found her niche helping people build happier, more fulfilling lives. She sees it as part of the world peace movement. When people become happier, they not only infect others with their positivity, but they treat others more kindly, have stronger relationships, and are more altruistic generous, and compassionate toward others.

Two decades ago, she began her quest to find the keys to happiness. She started with herself and vowed that one day she would teach what she learned to others. She harvested teachings from everyone she could find who had something to say about happiness. From taxi drivers, to Maasai warriors, to researchers at top universities, she listened. She reflected on her own life lessons, earned her doctorate in clinical psychology, and learned from her experiences as a therapist treating people with depression and anxiety.

Now Laura feels she understands what it takes to be truly happy. She views happiness as emerging from having an ability to respond to each moment with skills. For the last five years, she has been teaching this skill set to others. She wrote a manual for increasing sustainable happiness which is calls “The 5 Habits of Happiness.” She teaches workshops for individuals, businesses, and organizations on how to increase happiness and well-being. She adds that businesses are becoming more interested in employee happiness because they realize that it affects the bottom line.

Pro-Track Profile

Laura has spoken internationally in South Africa and soon Vietnam as well as presents keynotes and workshops locally on how to increase sustainable happiness and enhance emotional intelligence. She is writing a self-help book and teaches positive psychology and emotional intelligence courses at Stanford University. She was a member of the NSA Northern California Pro-Track class of 2009. Her website is ChoosingHappiness.com.

I talked with Laura on the phone about the origins of her interest in happiness, how public speaking fits into her professional life, and what she thought of the Pro-Track program. To hear what she told me, click on the podcast icon below.

Podcast: Play in new window | Download (Duration: 6:42 — 1.5MB)

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Visiting my home town in the UK last week, I experienced a new perspective on some of the cultural oddities of these United States. For instance, people in England, as elsewhere across the planet, hang their washing to dry outside on clear days. This obvious solution to the final stage of the laundry cycle – drying clothes en plein air – is anathema to most Americans, who see clotheslines as a symbol of poverty and despair.

Matthew Engel writes in the Weekend Financial Times about one woman’s fight to air her dirty laundry, highlighting key aspects of the oddly American prohibition on hanging washing outside. Neighbors are quick to complain that “trailer trash” inhabit a home where the clothes dry outside. Like Victorians who insisted on demure skirting around piano legs, they object to seeing the neighbor’s knickers. In many upscale communities there are strictly enforced laws banning outside clotheslines. The gas or electric tumble dryer is fired up even on the warmest of days.

Engel identifies the historical origins of the uniquely American obsession with burning carbon fuels in order to dry laundry in tumble driers, come rain or shine:

This one is just a very strange and very American prejudice, which is at odds with some of the country’s other priorities: far greater piety than is now normal in Europe (surely sun and wind are part of God’s benison?) and the right to do what the hell you want on your own property. As Ms Froehlich said: “If my husband has a right to have guns in the house, I have a right to hang laundry.”

This seems, however, to clash with two other American traits: the puritan tradition, lingering from the 17th century, and an unshakeable faith in technology, lingering from the 1950s. So now battle is joined between the anti-hangers and environmentalists who accuse driers of being responsible for 6 per cent of domestic US electricity consumption.

An increasing number of environmentally aware citizens are pointing out the ecological advantages of the humble clothesline. Project Laundry List is a pressure group attempting to communicate the common-sense values and benefits to the planet of hanging laundry outside. I would encourage anyone interested in a sensible alternative to the foolish use of tumble dryers on warm and sunny days to join. My own family clothes are hung out on the Hills Hoist we purchased from the Australian supplier over ten years ago. And yes, those are my underpants (above) hanging out in the California sunshine.

During my University of Hertfordshire presentation on Social Networking I interviewed local guitar teacher Bob Houlston. He offers relaxed, informal, supportive but professional one-to-one guitar tuition at his home in St. Albans.

Bob’s mission is to promote Community Development via free internet distribution of guitar playing musicianship and craft skills information.

He caters for every level, from beginners to gigging guitarists. His website offers free guitar tips + tabs with no strings attached!

To hear what Bob told me about his plans to use Social Media to advertise his business, click the podcast icon below.

Podcast: Play in new window | Download (Duration: 3:03 — 1.4MB)

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