This week Jim and I will be hosting the final webinar in the series on Practical Social Networking at 5:00pm Pacific Time on Wednesday September 30th.
We’ve created a brief video to give you a taste of what we’ll cover in-depth in the full one hour webinar.
We ask why all the fuss about Twitter?
In the webinar we explain how best to use this simple, versatile communications tool. You’ll learn how to directly engage with clients and colleagues. Why you need to listen to what people are saying on Twitter that might affect you. How create information-rich ‘tweets’. How to embed links and images in your messages.
Summarizing the whole five-week series, we then share ideas on how integrate all the social networks we’ve discussed: LinekIn, Facebook, Blogs, Podcasting, YouTube and Twitter.
No matter what your goal (to boost your career, get hired, promote your business or services) you’ll benefit from our practical information.
View the video for more details. Click here to register
Twitter is increasingly used as a way of engaging the audience beyond the usual moderated Q&A session. Comments and questions are projected onscreen during a panel discussion.
Here’s an example from the Silicon Valley Brand Forum where the event ended with a panel discussion. Comments and questions from the auditorium as well as people following along on Twitter were projected on a large screen behind the panel members. The moderator switched between asking for questions from the room to reading out comments and questions which came in over Twitter from who knows where.
They used an application called Twubs to aggregate all the tweets about the event with the hashtag #svbf and projected these onstage behind the panel. I felt it added to the interactive nature of the event and allowed the audience to see what topics were on everyone’s mind. it added a new dimension beyond the usual moderated Q&A.
Here’s how it looked from the front row where I was sitting:
Panelists:
Jeanette Gibson, Cisco
Joel Postman, Socialized
Jaap Tuinman, Electronic Arts
Garnor Morantes, eBay
This week Jim and I will be holding the 4th webinar in our series on Podcasting and YouTube at 5:00pm Pacific Time on Wednesday September 23rd.
We’ve created a brief video to give you a taste of what we’ll cover in-depth in the full one hour webinar.
Online video is the fastest-growing media platform in history.
In one week in January, 97 million Americans viewed a streaming clip online — as many as are tuning into any major broadcast network.
72% of U.S. Web users watching clips online, Web video is now the leading social-media platform.
Podcasting is just as powerful. There are over 100,000 podcasts on iTunes. Join Jim and me for the 4th in the September series on Practical Social Networking as we explain the ease and impact with which you can connect via audio/visual means with your social network.
Here are just some of the things you will learn on the webinar:
– Why video is the most compelling thing on the internet
– Six reasons to check out YouTube
– A step-by-step guide to creating a YouTube video
– Podcasts worth subscribing to, and why
– A step-by-step guide to creating a podcast
– And much, much more
View the video for more details. Click here to register.
This week Jim and I will be holding a webinar on Websites and Blogging at 5:00pm Pacific Time on Wednesday September 16th.
We’ve created a brief video to give you a taste of what we’ll cover in-depth in the full one hour webinar.
Blogging can be a powerful tool to establish your credibility, develop relationships and create income from your products and services.
In this webinar you’ll learn how to set up a blog quickly, how to create a strategy for blogging success, how to create content, and how to leverage your blog with your other marketing and social media activities. we’ll discuss:
– The differences and similarities between websites and blogs
– Why blogs must be the hub of your Social Media strategy
– Design issues – what you need to know about the new look for websites and blogs
– How to begin – the mechanics of blogging
– Why WordPress.org is the way to go
– What to blog about – how to target a niche
View the video for more details. Click here to register.
While the rest of America celebrated the end of summer with the traditional Labor Day Holiday, Jim Carrillo and I spent a fun morning creating some ‘teaser’ videos on YouTube to showcase our Practical Social Networking webinar series.
Each video offers a brief introduction to the full one-hour free webinar.
This Wednesday we’ll be giving practical advice on the best ways to start using LinkedIn and Facebook — the gold standard of Social Networking. These offer the most effective vehicles to build your online network of business contacts and personal relationships. In the second part in the series of five webinars on Practical Social Networking, we’ll give a condensed, practical introduction to these two websites.
Here are just some of the things you will learn in the webinar:
– When you should to use LinkedIn or Facebook
– A precise strategy to become known as an expert online
– A step-by-step guide to starting your own Group
– LinkedIn and Facebook power user tips
– Much, much more
Check out the video to find out more details. Click here to register for this free webinar.
If you are interested, we created the video with the following tools:
GoToMeeting – to coordinate the slides and provide dial-in for us to participate from remote locations.
It’s unlikely that White House Speechwiter Jon Favreau is looking for work. President Obama’s schedule keeps him fully occupied, and being at the top of his game at the tender age of 28 where else would he look for work?
However, there might be someone his staff willing to entertain job offers. At least, if the results of a search on LinkedIn is to be believed:
However, my suspicion is that, with only 3 connections, this guy (or gal) might be a Bush-era veteran who has forgotten to update their profile. Obama’s team would likely be far more plugged in to Social Networks!
Jim Carrillo and Ian Griffin take a practical look at Social Networking that will help you understand how to apply the basics to your business. The biggest challenge in Social Networking is knowing where to start. Which sites should you be on? How do you begin? And once you’re there, what do you say and do?
Social networking helps businesses and individuals build trust, credibility and influence – and it offers powerful new ways to promote yourself as a job candidate, employee or business person. But the trick is getting up to speed quickly and understanding where to best spend your time for the biggest payoff.
This webinar introduces a series of five sessions being held each and every Wednesday in September at 5:00 p.m. Pacific Time.
In this webinar series you’ll learn the practical steps you need to take to get involved in Social Media:
* Effortless ways to grow your online network
* When you should to use LinkedIn vs. Facebook
* Which social network is the most popular, and why
* How to launch a blog
* Why you’ll benefit from YouTube videos
* A step-by-step guide to podcasting
* What you need to do to get started on Twitter
* And much, much more …
Sept 2: Introduction – What is Social Media?
Sept 9: Facebook and LinkedIn
Sept 16: Websites and Blogs
Sept 23: YouTube and Podcasting
Sept 30: Twitter and Integrating Social Media
Thanks to Patrick Schwerdtfeger’s Saturday seminar on Social Media, I was alerted to a startling viral video on YouTube. United Breaks Guitars was written and performed by Canadian C&W singer Dave Carroll in response to an unfortunate mishap at Chicago’s O’Hare Airport. The story goes like this:
How the Guitar was broken
In the spring of 2008, Dave was on tour with his band, the Sons of Maxwell. They were traveling to Nebraska for a one-week tour and his beloved Taylor guitar was seen by other passengers being thrown around by United Airlines baggage handlers on the tarmac in Chicago. He discovered later that the $3500 guitar was severely damaged. United didn’t deny the experience occurred but for nine months the various customer service representatives he communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate him for his loss.
YouTube speaks louder than words
Dave promised to the last person at United to finally say no to compensation (a hapless Ms. Irlweg) that he would write and produce three songs about his experience with United Airlines and post videos online to be viewed by anyone in the world who might consider flying the friendly skies. This is the first video – it was posted on July 6 2009 and in six weeks nearly five million people have viewed it.
“Negative buzz about your company is not something to be squelched but rather an opportunity to regain control of the agenda.”
United Airlines Responds
Within a day or so of the video being posted, the United Airlines Twitter feed reported that they were in contact with Dave. They issued a sincere apology, sprinkled in some humor, and even said they plan to use the video for training purposes:
The next day, Dave posted a video update on YouTube. This has only been seen by 200,000 viewers. So, as Marketing 101 tells us, less than 5% of customers hear good news about your product or service to those who will hear bad news. In this video, he graciously accepts United’s belated apology and requests they donate the money for the damaged guitar to charity.
The moral of the story is that it is possible to rescue a damaged corporate reputation, but only if the company engages with Social Media as a form of response. To United’s credit their Twitter feed allowed them to do this.
Meanwhile, you don’t want to search YouTube for “Hitler Finds Out United Breaks Guitars”. Trust me. Only fans of Monty Python will find that video of the slightest interest.
Social Media and video offer distinctive and creative ways to differentiate yourself.
Job seekers benefit when they profile their skills and capabilities in ways that go beyond the plain-text resume and cookie-cutter LinkedIn profile. They are heard above the noise of other candidates and promote their value to employers in ways that stand out.
Short, informational videos highlighting skills and experience with contact information and a photo can be embedded in emails to recruiters or tied into Twitter, LinkedIn and Facebook postings.
Videos like this one that I produced in conjunction with Grace Hu-Morley, who is an experienced marketing professional who lives in Silicon Valley.
