Transmedia storytelling is a hot topic. It’s a form of storytelling where multiple platforms tie together to tell a common story. It has been heralded as “a new storytelling form that is native to networked digital content and communication channels.”

UCS professor Henry Jenkins coined the term transmedia storytelling, and defines it as representing:

“…a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience…”

There’s many examples of transmedia, with projects around novels, TV shows, videogames, music and movies as well as a few examples in the corporate and executive communications space.

The more elaborate of these can involve the expense of year-long “teaser” campaigns for movies, or mass-participation alternate reality games.

However, transmedia storytelling can be a low-cost re-purposing existing video and audio digital content for multiple distribution channels. This might put your video used at trade show presentation on a massive screen into a format suitable for a laptop or smart phone. But it’s not just changing the aspect ratio and being done. It’s thinking of savvy ways to fracture a coherent story into pieces while keeping a core theme alive in different media. It’s weaving the storytellers magic in the digital age.

I’m just starting to learn about transmedia storytelling, but the impression I’ve got is that it is evolving rapidly and, if it delivers on even a part of the promise, will be a VERY BIG DEAL.

Paul M. Wood: Transmedia Storyteller

I recently met with one of the more savvy transmedia storytellers in Silicon Valley. Paul M. Wood is a principal in the boutique communications firm AE35 Media.

Paul is a commercial and independent film director who grew up in a creative family. His father was an artist and his mother a musician. He studied at NYU Film School and has knocked around the tech industry.

After a decade making niche-busting films for Fortune 500 companies such as Cisco Systems, Paul is now calling upon his diverse background as both visual artist and technologist to bring storytelling into the twenty-first century by producing tales which cross not only genres but platforms and delivery systems as well.

AE35 Media believe that the days of executive communications managers creating a message and pushing out to the world as a scripted speech for a corporate big-wig to deliver once with the hope that it was clever or engaging enough to be noticed are over.

Things have changed.

We’ve gone from being a world where information is pushed out to the masses, to become one where the information is now pulled in by individuals. The tech industry knows this applies to their products, not too many yet realize it might equally apply to their corporate spokespeople. While information itself is shared, the act of acquiring it is now solitary and intimate.

Appealing to ONE large mass of people is one thing. It’s an auditorium filled will people listening to your CEO deliver a keynote. It’s an event, managed by the event production team. However, appealing to MILLIONS of individuals and having them own your brand or message as much as you do? Well that’s no longer a mere event. That’s a universe and within it the possibilities are limitless — this is the promise of transmedia storytelling.

To hear Paul discuss the potential of transmedia storytelling and how he sees it as a natural extension of his video production skills, click on the podcast icon below.

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Monique Martineau’s mission is to share profound insights learned during her own pursuit of health and happiness. She’s had several painful “wake up calls” ranging from childhood crisis to having a baby at 19, giving him up for adoption, and meeting him as an adult. At 26, she lived the dark-year-of-the-soul, when doctors couldn’t figure out what was wrong with her. One time, sitting in ER again, she was so overcome with anxiety, she thought “I don’t care if I die, but I must find peace-of-mind!”

After coaching hundreds of corporate techies and their managers on wellness, Monique found most obstacles point back to stress. People essentially know how to improve nutrition and exercise. The problem is prioritizing and motivation. People are overloaded and exhausted at the end of a day. They want fast food and TV or a fancy dinner and a drink…too frequently, in which case, it’s neither a healthy nor a truly fulfilling life.

Whether speaking or consulting, one of Monique’s favorite questions is, “What’s the most important thing?” Many people have to stop and think for a while. Our culture is so caught up in achievement, progress and power; we forget why we’re doing it. We must keep what’s important to us in the forefront of our minds to guide decisions, such as, “It’s time to shut down the computer, go home, take a walk, and enjoy a healthy meal with loved ones.”

Easier said than done? Not when you learn what’s at the root of it all. Monique’s most profound insights have come from ancient wisdom traditions. When we shine the light on ego and its antics, it can’t run our lives anymore. The ego innocently tries to help, but mucks things up. Cultivating wisdom, on the other hand, allows us to embody our true nature. With wisdom, we enjoy mental clarity, physical vitality and emotional equanimity. The impact is as close to home as our relationships and as far reaching as world peace.

To find out more about Monique and her work as a speaker, consultant and coach, visit her website.

Pro-Track Profile

I recently talked with Monique about her background. To hear what she told me, and the ways she adds “juice” to the topic of stress plus her focus on meditation, as well as her impressions of the National Speakers Association Pro-Track class that she is part of, click on the podcast icon below.

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“Creativity is thinking up new things. Innovation is doing new things” – Theodore Levitt

Jag Randhawa shares a deep passion for making a difference in the world, and enjoys sharing his life lessons through speaking. Creating a Culture of Innovation is one of Jag’s most requested talks, based on the Open Innovation program he developed in his company. His presentations are interactive, engaging, and appeal to the heart, creating a lasting impact.

Jag serves as the Vice President of Information Technology and eCommerce at CAMICO Mutual Insurance, where he manages the Technology portfolio and eCommerce channel. Jag has integrated his passion for neuroscience and behavior psychology to develop a very scientific approach to inspire employees to perform at their best. This approach also contributed to the development of an Open Innovation program where all employees contribute ideas to grow the business.

Jag is a frequent speaker at many CIO and executive networking events where he shares his experiences on Leadership, creating a Culture of Innovation, and Employee Engagement. Jag has more than 20 years of technology industry experience. He is an active contributor to the local CIO community and chairs the Silicon Valley CIO chapter of TechExecs. Prior to CAMICO, Jag worked as an IT consultant and engineer serving a broad range of industries where he developed many innovative and award-winning software systems. Jag has degrees in Electronics Engineering and Information Technology.

His website and blog is available at: http://jagrandhawa.com/

Culture of Innovation

Innovation is ranked as the top priority year after year by CEOs in annual surveys, but most struggle with how to get started. How do you take the resources you have and spark interest in creativity and innovation? Jag has created a simple program to help companies get started in creating a Culture of Innovation. The program engages employees to generate ideas that will increase the top line and create operational efficiencies. When companies involve employees, they are more engaged, and go above and beyond the call of duty to make the company more profitable.

Pro-Track Profile

I recently talked with Jag about his background. To hear what he told me, and the results he’s seen proven in his own organization as a result of embracing a culture of open innovation, as well as his impressions of the National Speakers Association Pro-Track class that he is part of, click on the podcast icon below.

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For as long as he can remember, San Francisco Bay Area-based Austin Hill Shaw has been enraptured by creativity and the creative process. In 2004, stemming from a life-changing insight gained during a three-month meditation retreat, he began exploring the subject of creativity in earnest, wanting to understand the opportunities and challenges behind creativity’s seemingly universal appeal. Since then, he has amassed a wealth of knowledge regarding creative expression in art, science, and religion, in childhood development and adult maturation, in business and the economy, in product innovation, in both intimate and organizational relationships, and in non-ordinary states of consciousness, delving into the very core of what is means to be human. More importantly, he has striven to embody all that he’s learned, using his own life as an ongoing experiment, testing and refining his methods in his own pursuits as a writer and architectural designer.

Today, in a time of rampant job automation and outsourcing, Austin’s message regarding the importance of creativity and how to activate it is swiftly making its way out into the world. Drawing upon an innovative mix of cutting-edge science, artistic expression, and age-old spiritual wisdom, Austin presents a timely and enlivening understanding of creativity, one that ignites the full-person creative potential of individuals and organizations alike. He just released his provocative first book in his Awakening Creativity Series, a book entitled, Between The Bridge and The Water: Death, Rebirth, and Creative Awakening, and will be releasing his next book, The Shoreline of Wonder: The Path of Creativity later this summer.

Whether he is addressing a large audience or working with an individual one-on-one, Austin combines visionary insight with heartfelt empathy, profound ideas with unexpected humor, sobering seriousness with joyful irreverence, all with a remarkable sense of presence. He is a gifted story teller, one with the ability to unpack the complex subtleties of the creative process and present them in a way that can be put to use immediately. Through his keynote presentations, writing, and one-on-one coaching, and through his work with his architecture clients, Austin Hill Shaw is dedicated to helping others awaken their natural creative capacities and to share their creative gifts with others.

Find out more about Austin, his speaking and coaching offerings, and his other creative pursuits at www.austinhillshaw.com.

Pro-Track Profile

I recently talked with Austin about his background. To hear what he told me, and the plans he has to instigate creativity in the world, as well as his impressions of the National Speakers Association Pro-Track class that he is part of, click on the podcast icon below.

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Aaron McDaniel is a corporate manager, entrepreneur, public speaker and community leader. Aaron has held diverse management roles at AT&T, being one of the youngest to serve as Regional Vice President. Still in his 20’s, Aaron is a serial entrepreneur and founder of multiple ventures including Young Professional’s Edge (YP Edge), a company focused on empowering young professionals to succeed in their careers. A graduate of UC Berkeley’s Undergraduate Haas School of Business, he taught a highly rated student-led course on leadership.

Outside of his professional life, Aaron is an avid international traveler, having visited 33 countries to date. Passionate about giving back, Aaron founded the Jill Wakeman Foundation for Equality and is an active community volunteer in San Francisco where he lives.

Aaron is also the author of The Young Professional’s Guide to the Working World: Savvy Strategies to Get In, Get Ahead, and Rise to the Top, due out in late September of this year. In the book, Aaron provides key insights relevant to young professionals who are looking to build successful careers, including providing the 25 attributes that all successful young professionals need to develop.

Pro-Track Profile

I talked with Aaron recently about his background. To hear what he told me, and the specific advice he has for young professionals who want to be successful in their careers, as well as his impressions of the National Speakers Association Pro-Track class that he is part of, click on the podcast icon below.

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San Francisco-based artist Ann Rea creates an Experience of Art™ for select patrons that is an innovative blend of new and old world mediums. Patrons choose their favorite landscape and join this nationally acclaimed artist for a tour of that special place, one that holds their heart’s most meaningful memories.

The artist returns to paint several studies in oils on canvas, shaping colors inspired by sunlight. Week by week, patrons witness the evolution of their painting by way of a dedicated online creative diary. They then choose one or more studies for Ann Rea to reinterpret on larger custom canvases.

A beautiful signed storybook chronicles this personal experience.

Ann Rea draws on the tradition of the French Impressionists and the influences of her mentor, contemporary painter Wayne Thiebaud, an American art icon. Rea continues to garner national media attention, including in magazines such as Fortune and Wine Enthusiast. Ann Rea hosts a limited number of in-studio visits as well as Art & Wine Pairings.

She is also a spellbinding guest speaker at conferences and business events where she shares her inspiring personal story and innovative business approach to the art market. Visit her website to see samples of her amazing art.

Pro-Track Profile

I talked with Ann recently and asked her about her background as a San Francisco-based artist and the inspiration for the unique experience of art she shares with clients. To hear what she told me, and her impressions of the National Speakers Association Pro-Track class that she is part of, click on the podcast icon below.

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Rachna Srivastava is a passionate speaker. Her goal is to inspire and empower girls, women and other underrepresented groups in science, technology, engineering and math. Her vision is of a global program that nurtures and encourages technical and mathematical skills in women and other minority groups. Rachna is a software developer with 15 years experience in software analysis, design, development and implementation. Her educational background includes a Masters in Business Administration in Finance (MBA), Masters in Science in Statistics (MS) and Project Management Professional (PMP) certification. She is currently a Software Engineer at HP working with development teams in a complex, globally-dispersed environment. Before joining HP in 2010 she worked as a Software Engineer at IBM for nearly nine years.

Women in Information Technology

Rachna asks, “Did you know that in the next decade, the national demand for scientists and engineers is expected to increase four times that of all other occupations? But where are women? The population of women in information technology has dropped from 40% of the workforce in 1986 to only 20% now and the number is still dropping.”

The importance of inclusion and diversity

Rachna lists three reasons why we should care about having women leaders in technology:

1. A recent study done at MIT shows that a well-managed diverse group produces more innovative solution to problems than homogeneous groups. Why is so? We know that to create innovation we have to have diversity of thoughts and in order to have diverse thoughts we need to have diverse set of people bringing these ideas.
2. Women tend to be emphatic and empathy creates a more complete picture of issues, which contributes to changing consumer behavior. This understanding is critical to both product development and product marketing.
3. Women are good collaborators, they are more likely to ask for advice and consider other peoples opinion. They encourage employees participation, and when employees participate they feel powerful and important and get them excited about their work. This is good not only for employees but also for the organization.

You can read more on this and other topics on her Geek Woman Speaker blog.

Pro-Track Profile

I met with Rachna and asked her about her background and the initial steps she is taking on her journey to get the word out about her important message. To hear what she told me, and her impressions of the National Speakers Association Pro-Track class that she is part of, click on the podcast icon below.

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I was recently interviewed by Vancouver-based social media and organizational strategy expert Rob Cottingham. Rob’s Social Signal blog is a rich source of information on social media and public speaking and speechwriting. He’s added a podcast series and you can click through and hear our conversation on the ways speechwriters can take advantage of social media.

Since 1994, Cynthia Klein has been guiding parents to creating happy and healthy families. As a speaker to over three hundred groups, Cynthia has given parents the tools and confidence to improve their family dynamics. Her presentations are interactive, highly visual and easy for parents to apply to their own family situations. Parents leave encouraged that they are able to make positive changes. Cynthia’s clients have included the parents at Stanford University, Kaiser Permanente, The Boys and Girls Clubs of the Peninsula, The Children’s Health Council and Hewlett-Packard.

Cynthia works privately with parents who want to make permanent improvements in their families. The wisdom she has gained from successfully raising her strong-willed young adult daughter is invaluable in understanding each parent’s struggle and prescribing the correct solutions. Her success lies in her amazing ability to first accurately assess family dynamics. Then Cynthia creates unique and individualized strategies during her interviews with the parents. This fine-tuned approach fixes the foundation of family problems. Parents gain wisdom of how to apply their newly learned beliefs and actions to other family situations.

Cynthia authors the Middle School Mom column for the Parenting on the Peninsula magazine. Her education background includes a B.A. in Psychology from Berkeley and a Training and Human Resources Certificate from U.C. Santa Cruz along with certificates from four parent education institutions. She has also been credentialed in California and New Mexico where she taught elementary school. Her greatest pride, though, is that her 23 year-old-college graduated daughter is self-sufficient, calls her for guidance and considers Cynthia her mentor.

Cynthia’s website is Bridges 2 Understanding.

Pro-Track Profile

I met Cynthia at a recent National Speakers Association Northern California Chapter Pro-Track class and asked her about her professional focus and what attracted her to Pro-Track. To hear what she had to tell me, click on the podcast icon below.

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10 Steps to Writing a Vital Speech: The Definitive Guide to Professional Speechwriting, by Fletcher Dean

Fletcher Dean is a working speechwriter at the Dow Chemical Company where he is Director of Leadership Communications. He’s also a regular presenter at the Ragan Speechwriters Conference and delivered a half-day workshop at the 2012 event on How to make an audience listen: rewriting with the audience in mind. Dean mentions fellow Ragan presenters Mike Long and Pete Weissman in his book and the forward is by Vital Speeches of the Day editor David Murray, who is also the books’ publisher.

In this book, Dean shares his insight on how to be a successful speechwriter, quoting Ron Kirpatrick, a veteran executive communications pro at Toyota: “Most writers and PR people would rather do anything than write a speech. It frightens them.” If you are new to speechwriting, this book will go a long way to removing any fears you might have about the challenges involved.

It’s a quick read at just over 100 pages and is filled with nuggets of condensed wisdom, told in an unassuming, practical manner by a speechwriter who has been there and done that.

The 10 steps to writing a speech, according the Dean:

1. Know the audience
2. Target the words
3. Find the right material
4. Tell a story
5. How to say it: show or tell?
6. Structure the speech
7. Write the material
8. Rewrite for clarity
9. Using PowerPoint
10. Coaching the speaker

Some of the most enjoyable, and insightful, parts of the book are the analysis of icons of American rhetoric including General Douglas McArthur’s 1962 speech to West Point cadets and Robert Kennedy’s 1968 speech in Indianapolis on the night Martin Luther King was assassinated.

Each chapter lists “Insider Tips”. These are nuggets of wisdom such as:

Always write a second close to your talk, one that comes after any Question/Answer period if there is one. When the questions are over, hit the audience again with a second close of about one minute. It should include three items: a thank you for the opportunity to speak, a thank you for their interest, a quick summary of the key message.

An added bonus are the Last Word and the Appendix which list practical tips that are worth the price of the book.

Dean claims that

Speechwriters have to be so much more than just good tacticians and excellent writers. In fact, you might do best to avoid being called a speechwriter altogether.

He advises taking a more holistic view of the executive communications function, using your skills as a communicator to achieve the organizations’ goals.

This book is a good overall introduction to the craft of speechwriting. Recommended.

I caught up with Fletcher at the Speechwriters Conference and asked him about the background to the book and what future plans he has to author more books. As you can see from the picture, Fletcher makes sure he color-coordinates his tie with the cover of his book!

To hear what he said, click on the podcast icon below.

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