Interview: Phillip Van Hooser – President, National Speakers Association

“We must always remember that the act of speaking professionally is only a part of our individual journeys. It is not a destination.”
– Phillip Van Hooser

The Evolution of a Professional Speaking Career

Phillip Van Hooser Since 1988, NSA President Phillip Van Hooser, CSP, CPAE, has spoken, written, coached and consulted on leadership and service professionalism issues with groups and organizations around the globe.

On Saturday January 9, 2009, he presented at the NSA Northern California Chapter meeting. His talk, Uncommon Business Practices That Will Help You Re-Think, Re-Position and Re-Tool Your Way to Speaking Success, reviewed the evolution of his own speaking career and the lessons this holds for other professional speakers.

Van Hooser stated that there are five distinct stages in a typical speaking career:

1. The dream is born

Some fall into a speaking career by chance. But Phil has dreamed of being a professional speaker since he was very young. His grandmother was an early influence who told the eight-year-old he would become a Baptist preacher. That didn’t happen, but he did became enamored with natural orators: the preachers, teachers and politicians of his Kentucky childhood.

2. The journey begins

By age 15 he had started keeping a notebook on public speaking. He recorded what the speakers he heard said, then progressed to noticing how they said what they said — the ways in which they delivered their material.

3. A business materializes

Every speaker must choose a moment to declare themselves a professional. For Van Hooser, that moment was the afternoon of April 7, 1988 when he quit his corporate job. With the “confidence born of ignorance” he started his business with no prospects or speaking material. He did, however, enjoy the support of his wife Susan who has been his business partner for the past 20 years. Now — 2,800 paid presentations later — Phil’s advice to others considering a career as a speaker is not to quit the day job until you have material developed and clients lined up.

4. The work expands

Speakers need to stay current. Changes in technology and the economy mean that what worked at the start of our careers will not continue to work. We need to evolve personally and professionally. The secret, Phil says, is to listen to the audience. As speakers we might think we know what people like, but the audience will let us know what they actually benefit from.

5. Reflection is inevitable

Many older people, looking back at their lives, wish they had taken more risks. They also wish they had taken time out to reflect, slowing down the weeks and months that otherwise pass by in a blur. Many wish they had contributed something to the world that would outlast their own lifespan.

As speakers, we must take the risk of stepping outside our safety zone and learn from our mistakes. We must invest ourselves in the people in our audience, and reflect on the unique opportunity we have to make a difference to thousands of people. Finally, when we speak with passion and conviction, we’ll see the light bulb go off in people’s eyes and know that we have connected with them. We never know when something we say in a presentation will change someone’s life. It’s this possibility, Van Hooser says, that makes the hard work of being a professional speaker worthwhile.

Grandmother Van Hooser clearly saw something in young Phillip that has now benefited tens of thousands of people.

Podcast Interview

To hear what Phil told me about his role as President of the National Speakers Association, how American speakers are perceived internationally and why professional speaking is the hardest job he’s ever had, click on the podcast icon below.

Phil can be contacted at phil@vanhooser.com.

Interview – Janet Hebert, American Cancer Society Speaker

Janet HebertJanet Hebert has been a ranch hand (her parents raised prunes on over 100 acres in the Coyote Valley), an elementary school teacher, a full time single mom for her two children Katie and Jeff, and a caregiver for her own mother.

Janet has been speaking for the past 15 years. She has been a frequent competitor in Toastmasters District 4 – progressing to the Division and District contests several times, and all the way to the Regional level in the International Speech Contest in 2000. It was in the process of attending the Toastmasters contests that she met her husband Paul, also a winner at the District level.

Janet is a 16-year breast cancer survivor. For the past 15 years she has been speaking to audiences large and small on behalf of the American Cancer Society, helping raise awareness and inspire action for individuals and groups. While listening to Janet, audiences learn about cancer in general, how to detect it early, and what help is available when cancer is discovered. Listeners learn not only the facts – they learn about the compassion and human warmth behind the work of the American Cancer Society. Her engaging style, candor and deep commitment to helping others – as she herself was helped – make her a preferred presenter for ACS. She enjoys the opportunity to share information and her story, believing with each talk that she may be helping to save someone’s life.

Pro-Track Profile

The 2010 Pro-Track program kicks off on Saturday January 23 at the Burlingame, CA, Hilton Hotel.

Janet is excited to be a part of Pro-Track. She is pursuing her dream of becoming a professional speaker and impacting many more lives with both her unique perspectives and heartfelt good will.

I talked with Janet on the phone about the origins of her interest professional speaking and what she is looking for in the Pro-Track program. To hear what she told me, click on the podcast icon below.

Janet can be reached at (408) 226-8283 or by email at janet@costaclan.com.

Interview: Krim Stephenson – The Branding Implications of Social Media

Arlington Mill GroupI met with Krim Stephenson who presented at the December lunch of the Silicon Valley Chapter of the IABC on the topic of social media – beyond the hype.

Krim is a principal in the Arlington Mill Group. A former journalist with Bloomberg News and communications leader at Microsoft, he focuses on helping clients find the best expression of their brand and message for success online. He has led strategy, outreach and brand initiatives at companies including Visa, Oracle and Chase.

I asked Krim about how social media has affected branding by large companies. He shared his thoughts on how branding has changed since the era of the MadMen when ad agencies and marketing departments exercised control over all branding elements. Krim explains why social media is opening up new forms of communication to enliven brands.

To hear his thoughts, click on the podcast icon below.

Interview: Laura Delizonna, PhD – Choosing Happiness

Speaker, Author, Positive Psychologist and Life Coach

Laura DelizonnaDr. Delizonna is an expert in sustainable happiness. She coaches individual clients, conducts workshops at companies and nonprofits, and presents keynote speeches. She also teaches popular happiness and emotional intelligence courses at Stanford University. Recognized as an authority in happiness, Dr. Delizonna trains mental health professionals and serves as a board member of nonprofit organizations including The American Happiness Association and Project Happiness.

For as long as she can remember, Laura has wanted to do something that has a big impact on society. She has found her niche helping people build happier, more fulfilling lives. She sees it as part of the world peace movement. When people become happier, they not only infect others with their positivity, but they treat others more kindly, have stronger relationships, and are more altruistic generous, and compassionate toward others.

Two decades ago, she began her quest to find the keys to happiness. She started with herself and vowed that one day she would teach what she learned to others. She harvested teachings from everyone she could find who had something to say about happiness. From taxi drivers, to Maasai warriors, to researchers at top universities, she listened. She reflected on her own life lessons, earned her doctorate in clinical psychology, and learned from her experiences as a therapist treating people with depression and anxiety.

Now Laura feels she understands what it takes to be truly happy. She views happiness as emerging from having an ability to respond to each moment with skills. For the last five years, she has been teaching this skill set to others. She wrote a manual for increasing sustainable happiness which is calls “The 5 Habits of Happiness.” She teaches workshops for individuals, businesses, and organizations on how to increase happiness and well-being. She adds that businesses are becoming more interested in employee happiness because they realize that it affects the bottom line.

Pro-Track Profile

Laura has spoken internationally in South Africa and soon Vietnam as well as presents keynotes and workshops locally on how to increase sustainable happiness and enhance emotional intelligence. She is writing a self-help book and teaches positive psychology and emotional intelligence courses at Stanford University. She was a member of the NSA Northern California Pro-Track class of 2009. Her website is ChoosingHappiness.com.

I talked with Laura on the phone about the origins of her interest in happiness, how public speaking fits into her professional life, and what she thought of the Pro-Track program. To hear what she told me, click on the podcast icon below.

Interview: Bob Houlston, St. Albans, UK, Guitar Teacher

Bob HoulstonDuring my University of Hertfordshire presentation on Social Networking I interviewed local guitar teacher Bob Houlston. He offers relaxed, informal, supportive but professional one-to-one guitar tuition at his home in St. Albans.

Bob’s mission is to promote Community Development via free internet distribution of guitar playing musicianship and craft skills information.

He caters for every level, from beginners to gigging guitarists. His website offers free guitar tips + tabs with no strings attached!

To hear what Bob told me about his plans to use Social Media to advertise his business, click the podcast icon below.

Interview: Jason Kersten, Author and Journalist

Jason Kersten The afternoon session of Saturday’s Northern California Chapter of the National Speakers Association (NSA/NC) meeting featured a conversation between Craig Harrison and journalist and author Jason Kersten. An author and journalist since 1998, Jason has written features for numerous national magazines, including Rolling Stone, Men’s Journal, and Maxim. His first book, Journal of the Dead: A Story of Friendship and Murder in the New Mexico Desert, was selected as a New York Times Notable Book of 2003. He has appeared as a guest and commentator on CNN, Fox News, TruTv, NPR, and numerous regional TV and radio shows. His works have been optioned for both film and television.

A native Californian, Kersten was raised in Marin County and the Santa Ynez Valley. In 1996, he earned a masters of science from Columbia University’s Graduate School of Journalism. He lives in New York City.

The Art of Making Money In his conversation with Craig, Jason shared a number of his interviewing tips and read from his latest book, The Art of Making Money: The Story of a Master Counterfeiter.

The Smell of a Bank

After the event ended I asked Jason to share his insider’s perspective on the ways professional journalists approach an interview and why he would even think of asking a subject to describe “the smell of a bank.” To hear what he told me, click on the podcast icon below.

Interview: Pro-Track Profile – Susan Thaxton: Senior Housing Consultant

Susan Thaxton Susan Thaxton has learned the meaning of resiliency and the power of transformation.

Susan has had two full careers and is moving into a third. After completing an internship at UCSF, she worked as a Registered Dietitian in long term care and as a Clinical Nutrition Manager in acute care hospitals. In the mid-nineties she took advantage of a massive layoff, changing careers to become a successful sales representative in commercial printing.

Combining her sales background and her experience as a consulting dietitian, Susan is embarking on a new career as a consultant in the world of senior housing. As a speaker, Susan plans to spread the message to Baby Boomers and beyond that where you live tomorrow depends on what you plan for today.

Her new book on “Living where I want to live: A guide to helping aging parents” is in the works.

Pro-Track Profile

Susan has been a cyclist for almost 30 years. She joined the National Speakers Association Northern California Chapter’s Pro-Track program with the intention of speaking about fitness and nutrition for women over 40. After a series of personal challenges this year, including supporting her husband through cancer and learning that her mother is in the early stages of dementia, Susan changed her focus to address the question, “What will happen to me?”

Susan credits Pro-Track for keeping her “sane” during an otherwise tumultuous year and for giving her the courage to transform her personal experience into a meaningful message.

She can be reached at sdthaxton@comcast.net

To hear what Susan told me about her future plans, click on the podcast icon below.

Audio: Practical Social Networking – Twitter and Integrating Social Networks

Here’s an edited audio track from the final one of the five webinars on Practical Social Networking that Jim Carrillo and I hosted in September. This webinar was first broadcast on Wednesday, September 30, 2009.

Audio will not give the full webinar experience – we often refer to information shown onscreen, such as website pages from LinkedIn, Facebook and so on. However, the recorded audio contains useful information.

A full set of webinar recordings which include all the information shown onscreen is available from the Practical Social Networking website.

You can hear the audio by clicking on the podcast icon below, or, since the recording takes over 50 minutes, choose the download option and store it on your PC or sync to your iPod.

Audio: Practical Social Networking – Podcasting and YouTube

Here’s an edited audio track from the fourth of the five webinars on Practical Social Networking that Jim Carrillo and I hosted in September. This webinar was first broadcast on Wednesday, September 23, 2009.

Audio will not give the full webinar experience – we often refer to information shown onscreen, such as website pages from LinkedIn, Facebook and so on. However, the recorded audio contains useful information.

A full set of webinar recordings which include all the information shown onscreen is available from the Practical Social Networking website.

You can hear the audio by clicking on the podcast icon below, or, since the recording takes over 50 minutes, choose the download option and store it on your PC or sync to your iPod.

Audio: Practical Social Networking – Websites and Blogging

Here’s an edited audio track from the third of the five webinars on Practical Social Networking that Jim Carrillo and I hosted in September. This webinar was first broadcast on Wednesday, September 16, 2009.

Audio will not give the full webinar experience – we often refer to information shown onscreen, such as website pages from LinkedIn, Facebook and so on. However, the recorded audio contains useful information.

A full set of webinar recordings which include all the information shown onscreen is available from the Practical Social Networking website.

You can hear the audio by clicking on the podcast icon below, or, since the recording takes over 50 minutes, choose the download option and store it on your PC or sync to your iPod.