Working Life V: The HP Way 2004-2008
Following 15 years at Sun Microsystems and the sudden layoff that ended my work for a company that I fully expected to stay with until I reached retirement age, as described in my Working Life Part IV, I faced the challenge of making a living in Silicon Valley. Luckily, I had developed a network.
Freelancing
My first few months after leaving Sun with a small but welcome severance package were spent looking for freelance speech writing jobs. I was fortunate to have kept in touch with a colleague from my Sun days, who had been a speech writing mentor. Joel Postman had left before the layoffs took effect to work in executive communications at Hewlett-Packard. He helped me pitch for a freelance opportunity to write speeches for Nora Denzel, who headed a software division at the company. I met with her several times and wrote two presentations. By the end of 2004, I had been brought into the company as a full-time employee.
Blogging
Coincident with joining HP as a freelancer, I started kicking around the idea of this website and blog to build my portfolio and reputation as a freelancer. I took an entire year, but in January 2006, I posted my first blog entry. I’d developed my WordPress skills with Joel, who also promoted himself online. Something he and I, in our different ways, have continued to this day.
The HP Way
I joined a behemoth of a company with over 300,000 employees worldwide formed by the merger of HP and Compaq back in 2001 (and described at the time by my old boss Scott McNealy as the “slow motion collision of two garbage trucks.“)
However, working in the comms division in the HQ building was a smart team that brought professionalism to their daily work. I enjoyed writing content for Nora, who presented with pizzaz and appreciated my work. We traveled to HP facilities in Europe, including the labs outside Bristol, where I’d last lived in 1979. The city streets were familiar. Later that same trip, I booked a presentation at the Telco World Congress conference in Barcelona in January 2005. Nora had to return to California for meetings and then back across the Atlantic for this event. Unfortunately, it was the Friday before the formal event opening that weekend, and a mere 20 people were in the audience.
It was on that trip that we were sitting at breakfast in a hotel when Nora glanced at a message on her phone, gasped, and handed it to me. The HP Board had just forced CEO Carly Fiorina out.
Fiorina had riled many of the old guard at HP, who still clung to the “HP Way” created by the company founders back in the 1950s.
Shortly after, Nora’s responsibilities changed, and I was reassigned to support the head of HR, Chilean-born Marcela Perez de Alonso. I only supported her for a few months. However, my one contribution was her presentation at an Organizational Development conference in San Francisco, where I took the initiative to record the presentation and have it transcribed. Bizarrely, this is still available on the HP website.
HP Labs
After my brief stint supporting HR, I was asked to move into the storied HP Labs and support the newly appointed Prith Banerjee. He had spent many years in academia and was well-respected by the Labs 500 engineers in seven worldwide locations. However, he had to fall in line with the new CEO’s cost-cutting initiatives and canceled some “fringe” projects. Nevertheless, there were plenty of fascinating research topics to write about. I attended a ‘poster session’ at an HP Labs gathering in Boston where I asked researchers to describe their project so their grandmother or young child could understand the technology. There was work on the environmental impact of data centers, insights into the future, and an opportunity to meet retired employees who had been there in the early days.
HP Labs occupied the building where founders Bill Hewett and Dave Packard had their adjoining offices, kept as a shrine to their vision and innovation. Prominently displayed on the 60s-era desk was the icon HP pocket calculator. (Between the two offices was the private washroom they shared!)

MagCloud
One of the unexpected benefits of my association with the Labs was an early introduction to the MagCloud print-on-demand service for magazines. Engineers Udi Chatow and Andrew Bolwell explained the ease with which anyone with a PDF document could produce excellent quality ‘evergreen’ magazines. At the time I was the president of the Northern California Chapter of the National Speakers Association and convinced the members of the value of own high-quality magazine. Six editions of SPEAKER magazine resulted. Later, I helped Kombucha Brewers International produce SYMBIOSIS. Editions of both remain online and available as PDF downloads or printed magazines.


Mark Hurd
In March 2005, Mark Hurd was recruited from NCR and appointed CEO. His tenure was, to say the least, interesting.
He started out focused on ROI across the company, and cost-cutting measures were implemented. Wall Street was delighted. Wikipedia:
Under Hurd’s tenure, the company met Wall Street expectations in 21 out of 22 quarters and increased profits for 22 straight quarters, while its revenue rose 63% and stock price doubled. He laid off 15,200 workers — 10% of the workforce — shortly after becoming CEO. Other cost-cutting included reducing the IT department from 19,000 to 8,000, reducing the number of software applications that HP used from 6,000 to 1,500, and consolidating HP’s 85 data centers to 6. During the 2009 recession, depending on job role Hurd imposed a temporary 5%, 10% or 15% pay cut on all employees and removed many benefits.
https://en.wikipedia.org/wiki/Mark_Hurd
Despite his successful stewardship of the company finances, Hurd was — like Fiorina before him — forced out by the board over a dubious HR issue in August 2010. He went on to a successful career at Oracle and sadly passed away in 2019, aged 62.
Pretexting scandal
“A fish rots from the head.” (Turkish proverb)
For a company founded in a garage listed as “the birthplace of Silicon Valley,” the period I worked there was not a happy one. This was not the fault of the many dedicated employees, but more the actions of leaders, especially the Board of Directors. Wikipedia again:
On September 5, 2006, Newsweek revealed that the general counsel of Hewlett-Packard, at the behest of HP chairwoman Patricia Dunn, had contracted a team of independent security experts to investigate board members and several journalists in order to identify the source of an information leak. In turn, those security experts recruited private investigators who used a spying technique known as pretexting. The pretexting involved investigators impersonating HP board members and nine journalists (including reporters for CNET, the New York Times and the Wall Street Journal) in order to obtain their phone records. The information leaked related to HP’s long-term strategy and was published as part of a CNET article in January 2006.
Patricia Dunn claimed she did not know beforehand the methods the investigators used to try to determine the source of the leak. Board member George Keyworth was ultimately accused of being the source and on September 12, 2006, he resigned, although he continued to deny making unauthorized disclosures of confidential information to journalists and was thanked by Mark Hurd for his board service. It was also announced at that time that Dunn would continue as chairwoman until January 18, 2007, at which point HP CEO Mark Hurd would succeed her. Then, on September 22, 2006 HP announced that Dunn had resigned as chairwoman because of the “distraction her presence on our board” created. On September 28, 2006, Ann Baskins, HP’s general counsel, resigned hours before she was to appear as a witness before the House Committee on Energy and Commerce, where she would ultimately invoke the Fifth Amendment to refuse to answer questions.
https://en.wikipedia.org/wiki/Hewlett-Packard_spying_scandal
I witnessed the challenge the scandal posed to my colleagues in the Corporate Comms department.
Soon enough, however, the restructuring in the company came to the team I was part of. A new head of Marketing followed the CEO’s directive to cut costs, and in August 2008, just under four years after joining the company, I was one of a large group he dismissed.
It was back to the freelance life.










1978-80: Fundraiser, Help The Aged Youth Campaign, Bristol: On my return to the UK I visited friends in Cornwall and decided the stop off in Bristol on the way back to my parents home in Cheshire. I’d been in the town 15 minutes when I ran into Faith from the shoe store in Oregon quite by chance. I took this as an omen that I should move there, and the very next day was hired by the charity Help The Aged as a fundraiser in their Youth Campaign at a salary of £2,000 and the use of a Mini.
I drove around to Primary schools in the South-West organizing sponsored walks and, together with other Youth Campaign organizers, worked on larger fundraising events in London, and, rather embarrassingly, Leicestershire (which took me back to Wreake Valley College where a couple of the 6th Form remembered me as their first year teacher “who couldn’t keep control of the class…”). After two years I left on a summer holiday to the US and stayed on.
1981-82: Construction Labor, San Rafael, CA: I was hired (via Whim) to dig the foundations in clay baked as hard as steel by the summer sun on a hillside home above San Rafael. I worked with Rolf and the crew building the home from the ground up. I learned to use a hammer and skillsaw and managed not to amputate my leg or fall off the scaffolding.
1982: Movie Extra, The Right Stuff, San Francisco: I was in the elevator ‘enema scene’ as a young doctor with a clipboard as well as a couple of other moments when they needed a man with short back and sides in a white coast. It paid $50 a day and all the food you could eat for a week’s filming above Buena Vista Park off Haight Street. On the set I saw Chuck Yeager, Scott Glenn, Jeff Goldblum, Jane Dornacker and of course Phil Kaufmann the director.
1983: Freelance WordStar consultant, San Francisco: Howard introduced me to a couple of small companies who needed help with their mailing lists and customer correspondence. Then, with a few months experience under my belt, and a growing fascination with PC’s I was finally able to launch a career. Time Magazine had just named the PC as “Man of the Year” and I was in the right place at the right time, 10 years after graduating, to catch the computing wave that would define my working life from here on.
1984 – 86: Dealer Support, MicroPro, San Rafael: I hired into the three-person dealer tech support team at MicroPro where I expanded my hands-on computer knowledge from wordprocessing to databases and spreadsheets, from CP/M to MS-DOS. It was a short 10 minute commute from my home in Mill Valley (living in a cottage behind a home on Shell Road) to the old International Diamond Building next to the Civic Center in San Rafael. The company Seymour Rubinstein had started was booming. However, customer and dealer support was not a priority. When WordPerfect in Utah staffed up their support center we started to lose market share (and when CEO Glen Haney pushed for copy protection on WordStar 2000 it did not help matters). One vivid memory was a company meeting where Rubinstein mocked customers who used a mouse, since this required they take their hands of the ‘home row’ which touch-typists used.
1986-88: Tech Support, Bytel, Albany: I was the sole tech support person for Genifer, the dBase III code-generator working for Dan Pines in his start-up, Bytel. It was a scrappy small company playing in the big leagues of the booming PC database market. I had fascinating conversations with users building databases used for everything from counting boll weevils in cotton fields to tracking immigrants at the immigration service (that was an interesting conversation!)
1988 – 1989: Tech Support, Personal TeX, Mill Valley: I worked for Lance Carnes in his beautiful office near the Sweetwater Bar in Mill Valley. On October 18th I’d left work on the dot at 5:00pm and was just driving through the center of town when the Loma Prieta earthquake struck at 5:05. I arrived home to a shaken-up wife clutching our six month old daughter. Later, I met Donald Knuth at a Stanford conference on TeX and extended my knowledge of this arcane programming language.
1973: Humanities Teacher,
1974: Teaching Assistant, Sociology Department, Tufts University, Medford, MA: During my first year as a graduate student I was tasked with supervising Soc 101 classes. My abstract philosophical approach did not go down well with the undergrads, many of who were college athletes taking Introductory Sociology as a “gut” course. I was still a terrible teacher.
1975-76: Shoe Salesman, Roots, Cambridge, MA: Once I’d had enough of demolition work, painting and decorating, I found part-time work selling ‘recessed heel’ shoes in the Cambridge Roots store. The manager was a delightful Swiss woman with a passion for photography and red wine. The other employee was a Rajneesh ‘sannyasin’ who dressed in orange robes. I remember a HBS student who surveyed us as part of his study comparing Roots and the more popular Earth Shoes in the hippie retail shoe market niche. Australians would sometimes walk by the store, do a double-take, and double over in laughter. I later
1976: Taxi Driver, Ambassador Cabs, Cambridge, MA: A *very* short-lived stint as a taxi driver. I had only just learned to drive, did not know the streets, and could not understand the Boston accents of the dispatchers on the radio. Apart from that it was a piece of cake. My first fare was a blind guy I took to Church on Sunday who gave me directions from the back seat (he made the same trip every week). After getting lost trying to find the airport with an anxious passenger I packed it in.
1976: Shoe Salesman, Roots, Polk Street, San Francisco: With my East Coast experience selling shoes, my friend James (a fellow Leicester graduate) found me a fill-in job for the summer working in the Polk Street Roots store. It was located opposite the Adidam Bookstore, next door to Buzzby’s (the largest gay disco on the west coast). When the store was quiet, I was sent home early to an apartment I was “house sitting”. Which is why, early one afternoon, I opened the door to find a guy rifling through the place. He jumped out the way he’d come in: through the window and onto the fire escape. Despite everything I’d seen on
1976-1977: Shoe Store Manager, Roots, Portland, OR: My first full-time paid employment! I managed the Portland store with the help of two part-time assistants, Faith and Martha. I lived in a wonderful house in SW Portland and walked down the hill to work on SW Broadway with views of Mt. Hood in the distance and the Rose Gardens above me. It was the year of a drought in Oregon so I avoided the incessant rain. Ranchers from eastern Oregon bought our high-top boots which they appreciated because “they sure keep the burrs out”.
1969-70: Shelf Stocker, Fine Fare Supermarket, Crewe, Cheshire: In my final couple of years in Grammar School I worked an eight-hour day each Saturday at one of the only two supermarkets in town. I was paid 19/6 which was less than £1 and while a pound was worth more then than today it was still piss-poor wages. However, us Saturday boys from the Grammar School got to hang out with the full-time workers who’d left school at 16 and shared a slice of their lives from the other side of the tracks. We stocked the shelves and talked about sex.
1970: Waiter, 