Mike Long: Research tips for speechwriters
Freelance speechwriter Mike Long was interviewed by Mark Ragan at the recent Ragan Speechwriters Conference. Mark asked Mike to share some ideas about the ways speechwriters should conduct research.
Mike shared his tips on:
- The value of mining existing speeches for content.
- Why you should connect with subject matter experts inside a client’s company.
- The best reason to use Google as a research tool.
- Some pitfalls to avoid when quotes and his technique for finding unique quotations.
- The secret of using statistics effectively in speeches.
- Why it’s important to put numbers in context.
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