Jane Genova on the value of blogging
Interesting post from Jane on the value of blogging in establishing a personal brand for old-media types wanting to break into the new world of social media:
Start a blog with Typepad.com. It only costs five bucks monthly and, again, gets you into new space. Progress on the learning curve takes about three months but, not to worry, you have a survival job or two, right. Having a blog is the new cost of entry. And while you’re blogging your heart out, learn about bells and whistles such as video feeds and digital photos. Will this be exhausting? Yes, the new economy hath murdered sleep.
Some might find that the advice to journalists and speechwriters also applies to old-school public speakers and seminar leaders who limit their activity to face-to-face presentations to live audiences and don’t leverage their content with blogs, video feeds, DVD’s, CD’s and other ways to broker knowledge in a digital world.
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