Interview: Hank Brigman - Touchpoint Guru
I caught up with Hank Brigman at Saturday’s Northern California National Speakers Association meeting. Over lunch, he asked me about podcasts. So by way of demonstration I pulled out my trusty Olympus DS-330 and interviewed Hank about his business. He’s passionate about customer interactions, or Touchpoints. Most customer interactions - or Touchpoints - are common things; a phone call, email, sales interaction, point-of-purchase ad, Web site, call center rep, invoice, office and store are all examples of common Touchpoints.
To listen to the audio of my Touchpoint - or interview - with Hank, click on the podcast icon below.
Brigman is the author of numerous articles and the upcoming book, Touchpoint Power! How to Improve Customer Experiences & Loyalty, Touchpoint by Touchpoint (Fall 2007)
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