I download podcasts and listen to them on my drive to work. Today, driving my 16-year-old car which has any number of replacement auto parts keeping it on the road, listening to a 3-year-old Apple iPod, I heard two stories which described how electronics and auto parts are manufactured in China and America. Apart a clearer understanding about where the things I use in my daily life are made, I was struck by the diametrically opposed nature of Chinese and American manufacturing. Really, it was night and day. Click on the links below and listen to the podcasts for yourself. Both stories make for very compelling listening.

This American Life: Mr. Daisey and the Apple Factory

Mike Daisey was a self-described “worshiper in the cult of Mac.” Then he saw some photos from a new iPhone, taken by workers at the factory where it was made. Mike wondered: Who makes all my crap? He traveled to China to find out.

He visited the Foxconn assembly plant in Shenzhen, a city of 14 million that did not exist 30 years ago, the third largest city in China that almost no-one in the West has heard of. It’s where, Daisey says, “all our electronic crap comes from … Shenzen looks like Blade Runner threw up on itself.”

What he found there was the “back to the future” nature of Dickensian-style labor-intensive assembly plants where all the PCs, laptops, cell phones, tablets and MP3 players come from. These vast assembly plants employ tens of thousands of people in each building:

… a creature of the first world, I expect a factory making complex electronics will have the sound of machinery. But in a place where the cost of labor is effectively zero, anything that can be made by hand is made by hand. No matter how complex your electronics are, they are assembled by thousands and thousands of tiny little fingers working in concert. And in those vast spaces the only sound is the sound of bodies in constant, unending motion.

Daisey concludes:

How often do we wish more things were hand-made? We talk about that all the time, don’t we? “I wish it was like the old days, I wish things had that human touch…” But that’s not true. There are more hand-made things now than there have ever been in the history of the world. Everything is hand-made. I know, I have been there, I have seen the workers laying in parts thinner than human hair, one after another after another. Everything is hand-made.

NPR Planet Money: The Transformation Of American Factory Jobs

In American factories nothing is hand-made. Lacking cadres of rural migrants willing to work 16 hour days and sleep in cramped dorms, companies that are still manufacturing Stateside have replaced people with machines.

A decade ago, life in Greenville, South Carolina was organized around the cotton mills. Each mill had its own village, its own church, its own bar. These places were abandoned over the past decade as mill after mill went out of business. In the old Greenville the mills ran three shifts a day, and, as in China today, people with minimal education could work in a factory and make a living.

That was then, this is now.

There are still factories in Greenville, such as the Standard Motor Products plant that makes replacement parts for car engines. NPR reporter Adam Davidson expected to find a motor parts factory filled with big, noisy machines stamping out parts and spewing oil. Instead he saw workers hunched over microscopes. It looked more like a science lab than an assembly line.

The workers need an encyclopedic knowledge of metals and microscopes, gauges and plugs. They manage machine tools that create items like fuel injectors, which require precision engineering.

The few unskilled workers, in contrast, are trained to run the automated machines in minutes and can be replaced if the cost of “human capital” exceeds the capital cost of the machine.

The question is, can the 11 million unskilled manufacturing workers in the U.S. acquire the training they need, or will they have to take a slow boat to China to find work?

Adam Davidson explores life in Greenville in more depth in The Atlantic magazine.

Alexandra Watkins is the Founder & Chief Innovation Officer at Eat My Words, a San Francisco based creative naming agency known for creating unforgettable brand names. The following post originally appeared in her blog and is reposted here with her express permission.

Announcing the most frightful brand name of 2011… the Head Scratcher of the Year goes to…

Ironically, the global search for Eat My Words’ annual Head Scratcher of the Year winner produced the disastrous mash-up of those very two words global + search: Glearch. This trainwreck of two perfectly good words is without a doubt, the worst brand name of 2011. Honorable mention goes to Qwikster (died a quik death), Helishopter (what the heli were they thinking?), and Fooducate (so similar to fornicate, it sounds like something you could be arrested for if you did it in the aisle of your local Safeway).

The unanimous response to Glearch is it conjures up terrifying images of Lurch, the freakishly tall and ghoulish manservant from the Addam’s Family, who never spoke, using only grunts, sighs, or simple gesticulations. This is never a good thing. Glearch also reminds people of the word, lurch, which has many unfortunate definitions. And it’s hard to spell… Glerch, Glurch, Glurruch… you shouldn’t need a search engine to find Glearch. Duh.

We admit that Glearch is actually a pretty cool tool. It lets you search by country, language, and/or by search engine. Clearly someone very smart created it. Unfortunately they were not as skilled when it came to creating the name. As with past Head Scratcher winners, including Xobni, Speesees, Shwowp, and Shryk, we suspect Glearch was the result of a drunken Scrabble game. Tip: Just because a domain name is available on GoDaddy for $9.95 does not mean that is what you should name your company.

As the winner of Eat My Words’ 2011 Head Scratcher of the Year award, Glearch will receive a freakishly tall gold plated trophy. (We’re also happy to give them some complimentary name consulting should they decide to glearch for a new name.)

Special props go to super sleuth Charles Knight, of AltSearchEngines, who tipped us off to the name Glearch, along with dozens of others clunkers, over the past few months. Charles suggested a new definition for Glearch: a verb meaning, to turn something wonderful into something terrible. We submitted “glearch” and its new definition to the Urban Dictionary, where you can now find it listed.

Please continue to send us bad names for our 2012 Head Scratcher contest. And if you want to make sure the next brand name you come up with doesn’t win that freakishly tall trophy, take the Eat My Words SMILE & SCRATCH name evaluation test to see if your name sucks. Of course, please contact us right away if your name does indeed suck. Operators are standing by.

Larry Dodd is a proven financial leader, consultant and trainer who applies an innovative, people-centered approach that helps the teams that he serves turn problems into business opportunities.

His professional career includes CFO roles with Robert Half’s CFO Services (consulting); Signature Properties and Meritage Homes. His client experience ranges from startups to established companies with revenues in excess of $1 billion. Larry’s industry knowledge spans health care, agriculture, auto racing, high technology, Major League Baseball, manufacturing, professional services and real estate development. His diverse array of clients are linked by a critical need to make a change in their business.

In 2011 Larry returned to his entrepreneurial roots by founding OpenPlaybook™, a consulting company specializing in change management consulting, management training and leadership coaching. OpenPlaybook helps companies and the people that lead them turn adversity into success, one team at a time. OpenPlaybook provides the leaders of change with the tools they need to unite the right team with the right vision; to discover and share individual team member strengths; and to provide a clear playbook outlining individual responsibilities and their impact on the team’s mission as a whole. The result is an effective team committed to the transformation process and to each other in a spirit of mutual accountability.

Pro-Track Profile

Larry honed his speaking and training skills by serving as an Instructor for Dale Carnegie Training where he taught hundreds of business people how to become more effective leaders and communicators by strengthening their human relations and public speaking skills. He is also a polished public speaker and management trainer. His topics include transforming organizations with strong, people-centered values; building stronger interpersonal relationships; developing and maximizing leadership skills; the business of running a Major League Baseball team and changing careers. In addition, he has served as a guest Instructor on Leadership for the University of San Francisco’s MBA in Sports Management Program.

To hear more about Larry’s background and what attracted him to the 2012 NSA Northern California Pro-Track program, click on the podcast icon below.

Interview: Larry Dodd [ 3:43 ] Play Now | Play in Popup | Download

Laura Stack is a personal productivity expert, author, and professional speaker. Her mission is to build high-performance productivity cultures in organizations by creating Maximum Results in Minimum Time®. She is the president of The Productivity Pro®, Inc., a time management training firm, specializing in productivity improvement in high-stress organizations as well as the current president of the National Speakers Association.

Laura brought the spirit of Cavett Robert alive on Saturday for the 100 members and guests of the Northern California chapter who were lucky enough to attend an awesome meeting to kick-off 2012. “The spirit of Cavett is”, Laura said, “all about making the pie larger, and which other association would have members who openly share their best trade secrets with everyone else?”

And Laura shared, boy, how she shared!

Laura has built a successful business as The Productivity Pro® with clients such as Microsoft and DayTimer as well as a growing number of individual fans. Her 14,000 followers on Twitter receive a tip of the day listing “Time Management Skills for Maximum Results in Minimum Time”.

In fact, when the 2008 recession hit and her corporate business dried up, Laura actively sought out consumers and has focused her website around sales of consumer-friendly $39-$79 price-point downloadable audio and video products that have made her a quarter-of-a-million-dollars in income since then.

Here’s how she did it.

Build a website focused around online products

In addition to offering the usual speakers menu choices of keynote, seminars and coaching services, Laura’s website focuses on webinars, video training is, and courseware that can be ordered online. Here’s her step-by-step guide on how anyone can duplicate her success using these methods.

The secrets of selling on-line webinars

• Become a subject matter expert in your chosen topic.
• Choose a package like GoToWebinar or WebEx.
• Find companies or associations who will promote your events to their lists. Expect that only 50% of those who sign up will actually attend. Give an Association discount of 20% and kickback 20% of the registration fee to the Association. Make sure you keep the e-mails of all those who register for your own list.
• Charge $39 for an individual webinar and offer a series discount of $119.



• Guard against multitasking by the audience with a vast number of graphically compelling PowerPoint slides. If your topic would typically use 35 slides in an auditorium, plan on having 125 slides for a webinar. Make use of polls, encourage audience responses in the question monitor and deliver at a fast pace to keep the audience’s attention.
• Avoid specific references to your slides in the webinar. This allows you to strip out the audio and sell it for $7.99 as an MP3.
• Never, ever, distribute the PowerPoint source files. Only send out PDF to prevent people bootlegging your seminars.
• Keep track of any comments and questions as a source of topics for future webinars.
• Set up a shopping cart on your site to take money from customers for the webinars. Laura uses Cyberstrong – a one-charge chart that does what she needs.
• Charge a $390 site license if multiple people at one location if would like to take the webinar. A $1,390 licence covers multiple locations. A $2,500/hr fee for custom webinars.
• Don’t distribute the link for the webinars. Instead once people register, enter their name and e-mail into the system and have it generate a reminder for them to login— this prevents people sending the login to their friends.
• Take the raw video file from the webinar and turn it into a product for people who are unable to make the live event. Post the video on Vimeo — invest in a $200 Vimeo Pro license so that you can password-protect the screening download which you tag as private. Put that password-protected link in a page on your site available from an e-learning drop-down menu.

For me, that last tip was worth the price of the whole day!

Make money from home selling video training

Laura’s second major money-spinner uses a green screen studio at home to record compelling video tutorials. Again, she shared a step-by-step guide.

• Purchase a green screen backdrop or paint the wall of your spare room with the appropriate paint.
• Make sure you have a suitable HD digital camera and tripod and a 64-bit desktop computer.
• Sign up for a community college class so you qualify for the student edition of the Adobe Premiere or Adobe visual communicator software package.
• Purchase a GoSpeak portable microphone system with a wireless transmitter for a lapel mike. (You don’t need the speakers, they are an added bonus for your next podium presentation.)
• Hire a designer from elance or fiverr.com to create custom backgrounds for your green screen.
• Place posters with cartoon faces around the room you record in so that you have an “audience” to relate to.
• Record your video training: stand in front of the green screen, plug the wireless mic into the camera which feeds audio and video to the PC where the Adobe software records a timeline of the presentation. In post-production you add lower thirds and a suitable backdrop. Leave pauses for group activity and learner response.
• Distribute these large video files to customers who purchase via YouSendIt.com or, if they require, burn a DVD and mail it.

Here’s a sample of Laura’s green screen video:

Laura Stack, The Productivity Pro(R), shares tips on overcoming procrastination. (C) 2011 Laura Stack, All Rights Reserved http://www.theproductivitypro.com

I’ve just come across Alexei Kapterev’s 2007 slideshare presentation that has attracted over a million hits. Take a look:

Kapterev will be presenting on February 23, 2012 at the UK Speechwriters’ Guild London Spring Conference.

Here’s wishing everyone a Happy Holiday with the sincere wish that clients or managers at work don’t try your patience in the ways shown in these two hilarious videos.

Do either of these creative challenges resonate with you?

Viewpoint Creative – Holiday Card from Viewpoint Creative on Vimeo.

Dona M. Wong’s slim volume is a beautifully printed guide to “The Do’s and Don’ts of Presenting Data, Facts, and Figures”. As a former graphics director at the WSJ she set standards that made sense of complex data for readers. As a student of well-known PowerPoint critic Edward Tufte she takes the theories of the author of The Visual Display of Quantitative Information out of the realm of academia and applies them in the world of modern finance and content-rich, data-intensive charts beloved of subject matter experts in the corporate world.

The book is a series of tutorials on all aspects of presenting data, from the choice of color and font to the correct way to align numbers and represent proportions in pie charts. It’s all deceptively simple – a simplicity which so often evades the grasp of the engineering or financial professional who is at a loss to communicate the essence of their data in a way people can understand and avoids burying the audience in detail:

Examples of confusing, misleading, and ineffective graphics are everywhere today. Many charts have sophisticated and intelligent underlying information , but the presentation fails to convey the intended message.

Each page of Wong’s book serves as a ready reference on the right way to communicate information.

Three essential elements of good information graphics

Wong states that good graphics are built on three elements:

1. Rich content – to bring meaning to the graphic.
2. Inviting visualization – that interprets the content and highlights the essence of the information for the audience.
3. Sophisticated execution – that brings the content and graphics to life.

Essential steps to create effective charts

The basics on which the book is based are worth memorizing as an antidote to clients who feel a need to do a data dump on an audience. In summary:

Start with authoritative sources … identify your key message … filter and simplify the data … choose the right chart type to present the data … review the outcome against the sources … let the data speak for itself … create the right comparisons … supply a reference point to frame the data … follow basic rules of legibility.

Do’s and Don’ts

The bulk of the book is a series of Do’s and Don’ts that examine each type of chart in turn. For example, with pie charts, Wong makes it clear why the largest segment should always be placed to the right of the 12 o’clock position:

It’s astonishing how often graphics designers ignore this simple rule and print counter-intuitive charts, as in this example published in the FT on Saturday December 17 (p. 12):

Low-hanging fruit

In fact, finding charts to improve is not a problem. Go browse the PowerPoint archives or visit the financial and engineering web pages in your organization. Armed with a copy of this book you’ll find lots of low-hanging watermelons to perform a makeover on, and score some brownie points with the VP of Communications in the process.

Carey C. Giudici is an award-winning journalist, poet and essayist who has decades of experience using extraordinary language to help individuals, businesses and communities tap into all of their resources and insights. This posting is an adapted version of one of six blog posts entitled “Write Like A Pro.” The series, along with a number of other blogs about marketing and business, are at http://www.likedandtrusted.com.

These days, your local Starbucks can get quieter than a library.

People go there to “engage” digitally with crowds of strangers they’ll never lay eyes on, rather than chat with people at the next table.

Maybe they’re looking for greater control over every encounter. Or like the convenience and variety of instant access to unlimited media and channels in their personal corners of the “convergence culture.” Or perhaps they doubt their social abilities. There are opportunities and challenges for all of us here.

The opportunity to “go viral” if we can write vivid and persuasive content that’s driven by a big idea. And a real danger of disappearing without a trace if we don’t.

The legendary advertising executive and designer David Ogilvy was an excellent communicator. He created many of the most effective print and broadcast ads in history. His principles form the fountainhead for branding, “tribe” building and push-pull marketing strategies.

“Tell the truth,” he said. “But make the truth fascinating. You can’t bore people into buying your product, you can only interest them into buying it.”

His advice to have “big ideas” and be remarkable is more important than ever– for speakers and business owners as well as advertisers and marketers.

Every professional speaker today is in advertising. Focus on telling the truth and wrapping it in a fascinating story. Engage your audiences and make them hungry for more.

And to get more clients, you could do worse than follow the four-step process that Ogilvy laid out in Chapter 2 of his 1963 book, Confessions of an Advertising Man.

All those people hunkered over their laptops in Starbucks are searching for, or experiencing, messages imbued with the wisdom that Ogilvy brought to life decades ago.

Watch this well produced and thought provoking four minute video and make Ogilvy’s advertising philosophy your engagement strategy. It’s what most great speakers do.

They say to never judge a book by its cover. One can only hope that Sam Leith’s book on rhetoric, You Talkin’ to Me, rises above the graphic design disaster of its open-mouthed, red-lipped cover. It richly deserves to.

Leith’s book is, in fact, a magnificently entertaining romp through the intricacies of classic rhetorical technique from Aristotle to Obama. He traces the art of persuasion from its ancient origins to the modern world. Rhetoric is all around us. And Leith cleverly explains how the nuts and bolts of rhetoric work in speeches from Cicero, to Elizabeth I to Richard Nixon and Obama.

Rhetoric is language at play; language plus. It is what persuades and cajoles, inspires and bamboozles, thrills and misdirects. It causes criminals to be convicted and then frees those criminals on appeal. It causes governments to rise and fall, best men to be ever after shunned by their friends’ brides and perfectly sensible adults to march with steady purpose towards machine guns.

He thoroughly examines the technical language of rhetoric, explaining terms such as auxesis (“a generalized term for cranking things up, the use of inflated language”), paralipsis (“discussing material in a speech while pretending you’re not going to talk about it”) and tmesis (“sticking a word or phrase into the middle of another word. Do people really do that? Abso-fackin’-lutely!”).

The book is structured around the classical subdivisions of rhetoric. First, the five aspects of rhetoric – invention, arrangement, style, memory and delivery. Then, the three branches of oratory: the deliberative or legislative (an appeal to action), the judicial (dealing with questions of justice) and the epideictic (speeches of praise and blame).

Unexpected comparisons

But the genius of the book, where it rises far above the abysmal cover art, is the irreverent and humorous range of examples he calls on to illustrate rhetoric in action. Sure, he trots out the usual cast of characters found in most of the books on speechwriting: Churchill, Martin Luther King, Cicero, and Lincoln. But I know of no other book on the subject which applies equal rigor to a rhetorical analysis of eight-year-old Eric Cartman’s song “Kyle’s Mom’s a Bitch” from South Park. Or compares the speaking abilities of Satan in Milton’s Paradise Lost with the Devil’s “rhetorical chops” in the Peter Cook and Dudley Moore movie Bedazzled.

Time and again he makes rhetoric come alive in our world. Consider ethos:

From the school playground to the battlefield, from the mean streets of South Central Los Angeles to the annual conference of the Confederation of British Industry, who you are is the first thing you need to establish if you intend to be heard.

Indeed, who would expect Jennifer Lopez’s appeal to ethos as “I’m still Jenny from the block” to be compared with the opening Adolf Hitler’s speech workers in Berlin “Once I stood amongst you”.

Or to have the ascending tricolon – a set of three terms, increasing in force – at the start of Mark Antony’s funeral speech in Julius Caesar (“Friends, Romans, countrymen … ”) compared with the opening chords of AC/DC’s 1980 single “Back in Black” (“a single stressed syllable, then a trochee, then a dactyl … DUM! DUH-Dum! DUH-duh-dum!”).

British rhetoric

American readers should be forewarned about the use of British idiom and references. You’ll get more out of the book if you not only know what a “fortnight ” is; but something about the reputation of the politician George Osborne, and Mandy Rice-Davies’s role in the Profumo scandal. You’ll also need to be aware of what being “saluted by a disgruntled van driver on the Hangar Lane Gyratory” implies (Americans might say “being given the finger on the New Jersey Turnpike”).

The Unknown Speechwriter

I especially enjoyed the chapter on political speechwriters. He acknowledges Judson Welliver, the first presidential speechwriter, who served in Warren Harding’s time. He reviews Ronnie Millar’s contribution to Margaret Thatcher’s speech on becoming the first woman prime minister – showing where the politician inserted edits into the writers’ original draft. Likewise, Peggy Noonan’s work with Ronald Reagan and her battles with the policy wonks in the administration who fought against what they saw as overly poetic drafts is reviewed.

Two lessons

Two lessons from the book stand out. The first is that rhetoric needs to be matched to the occasion. Martin Luther King’s “I Have a Dream” speech used biblical texts and call and response phrasing that resonated with the largely African-American audience.

The second big point is that it is vital, in speechwriting, to get as much said as quickly as possible. Lincoln’s Gettysburg address was a mere 250 words, delivered after the main speaker, Edward Everett, had droned on for hours.

Sam Leith’s book meets his goal of showing how rhetoric is not just a dry academic subject, but “gathers in the folds of its rope everything makes us human”. As for that cover … enough said.

I help edit SPEAKER Magazine for the National Speakers Association (NSA). Each month I curate the Relevant Resources column – a list of time-saving tools and technologies.

The December edition listed a variety of gifts suitable for clients, speakers’ bureau contacts, colleagues, friends and loved ones. Whether the recipient is a foodie, science geek, chocolate lover, adventure seeker or bookworm, this selection is sure to get your gift-giving wheels turning.

Get a Life

Give the gift of nostalgia with a copy of the actual LIFE magazine published the week your recipient was born or during a key event that took place in their lifetime. Pick a date from 1936 to 2000 and add a beautiful easy access hinged wood display frame for $35. Prices vary by date of issue.

Achieve Stardom

There are billions of stars in the sky, but only one with your (or your loved one’s) name on it. The Name a Star gift box is a unique and romantic gift that comes with naming instructions, a wall map, astronomy booklet and personalize pen. Once the recipient submits a name, he or she will receive a certificate, unique information about the star and a guide to locate it in the night sky. $40.

Keep It Classic

They say all professional speakers should have a book. U Star Novels let’s you star in a personalized edition of your favorite classic alongside your friends, family members or colleagues. The plot remains the same, but you choose the cast and decide who follows the White Rabbit down the hall in Alice’s Adventures in Wonderland and who gets to be Tom Sawyer in the Mark Twain classic. $24.95.

Rev’d Up

Give your adventure junkie friend the ultimate adrenaline boost with a Race Car Driving Experience gift from Cloud9 Living. Choose from locations nationwide and numerous racing packages, including stockcar racing, Indy car racing, formula racing and dragster racing. Whatever you choose, it is sure to fulfill the need for speed. Prices vary.

Choc-o-Lot

Everyone knows a chocolate lover or two. Give them the ultimate gift that keeps on giving-membership with the Chocolate of the Month Club from Amazing Clubs. Each month, they’ll receive a one pound selection of premium chocolate made by leading chocolatiers across the nation. Membership plans are offered in three-, six-, and 12-month periods. Prices vary.

It Figures

Surprise clients or loved ones with a fully customized figurine from Sculpteo. Simply upload a headshot and profile picture, describe the clothes and accessories you want your figurine to have, approve the model and receive it in the mail in just 10 days! Go conventional or eccentric, and select from a variety of themes and careers including fireman, pilot, doctor, sports aficionado. $75.

Spell It Out

Like to D-I-Y? Letter Perspectives lets you design your own unique framed letter art using a name, unique phrase or word that is special to the recipient. Create a masterpiece by entering letters, choosing your theme ( nature, sports or rustic), selecting from black and white or sepia photo tones, and picking the perfect mat and frame to match. Starting at $160.

Feelin’ Hot Hot Hot

Spice things up in the New Year with a personalized gallon jug of Tabasco – everyone’s favorite hot sauce. Nothing says “I’m a TABASCO lover” like one of these sitting on the kitchen counter. Available in all the flavors you love: Original Red, Green, Chipotle, Garlic, Habanero, and SWEET & Spicy. $44.95.

As You Wish

Need a little R&R after the holidays? SpaWish gift certificates and cards can be used at thousands of day spas and beauty salons across the country for services like manicures, pedicures, haircuts, hot stone massages and tanning. Print a personalized gift certificate at home, have it delivered via e-mail or shipped in a gift box for as low as $4.99. Prices vary.

Next to Napa

Dinner at Thomas Keller’s famed Napa Valley gourmet restaurant (voted one of the top 10 restaurants in the world) costs around $300 a head, and reservations need to be made six months ahead. Why wait? Treat someone to The French Laundry Cookbook and dine in style over the holidays. $30.

Help Haiti

Give a gift with meaning, purpose and passion. The Lambi Fund of Haiti provides boats, fishing equipment, pigs, goats, honeybees, tree seedlings and irrigation canals that can be purchased in a friend or family member’s name. With these special gifts of life, families in Haiti are provided with numerous opportunities to grow and generate income. Prices vary.

You can subscribe to SPEAKER magazine on the NSA website.