Mogs (Moribund Blogs)
Recently I’ve noticed a number of blogs that seem to be unloved, untended, unedited. They’re not as disturbing as Splogs (Spam Blogs) or Flogs (Fake Blogs), but they are quite annoying and deserve their own name, so I have chosen to call them Mogs (Moribund Blogs).
It’s apparent that many, many blogs become moribund. Blogging takes energy and commitment. People start a blog, post a few entries, get tired or distracted, and voila! a blog that has not been updated for weeks.
Nothing will turn blog readers off quicker than leaving too long a gap between postings. Would you subscribe to a newspaper that was only delivered every three months? No. So why expect people to subscribe to your blog if you’ve not posted anything new in weeks.
There’s no easy way to say when a blog becomes moribund. However, I think it’s fair to say that any blog which has festered for more than 90 days is probably in need of some attention.
So, since this is a great time to make resolutions, bloggers who have not tended to their blogs for 90 days should perk up and post. Or else, the moggies might come calling!
Meow!
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Mogs make me sad. I wonder why I still have so many of them in my feed reader. Maybe I’m hoping they’ll come back to life. I think people underestimate the amount of work it takes to keep a blog fresh!
By Lisa Braithwaite on 01.09.08 9:59 am
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