A Conversation with Barbara Seymour Giordano on Storytelling

Barbara Seymour Giordano HeadshotOn May 24, 2018 the Silicon Valley Speechwriters Roundtable Held a conference call with Barbara Seymour Giordano. Barbara is a Story Doctor, Speechwriter and Presentation Coach who specializes in helping speakers tell memorable stories that audiences yearn to hear and share. Her specialty is guiding speakers — from the page to the stage — through the often murky and intricate process of bringing a story idea to life. She turns complex subjects into moving stories that spark imagination across cultures.

Over her career Barbara has advised Fortune 500 executives, entrepreneurs, scientists and TED presenters on creating and sharing stories that unite, influence and inspire audiences worldwide. Her fascination with story began when she worked as an assignment editor with CNN and E! Entertainment Television. She then parlayed her news experience into producing and directing corporate videos, global sales meetings and events for Amgen, Cisco Systems, and Nike among others. In front of the lens she’s appeared as an on-camera national TV fashion and beauty spokesperson for Lands’ End, Neiman Marcus, and TJX Corp. she delivers keynote speeches on topics that include The Art of Business of Storytelling, The Startup Pitch: Telling Stories Investors Want to Hear, and Storytelling TED Style. Her 360-degree communication experience allows her to offer a unique approach to crafting the stories that make speeches come alive..

The call covered a wide range of topics including:

  • How she “backed into” speechwriting after helping coach executives in need of basic advice on presentation skills at large corporate events.
  • The lessons she learned crafting 90-second investor pitches and 8-12 minute TED talks.
  • Her appreciation of Toastmasters as the “learning gym” for presentation skills.
  • The value of a simple one-page approach to the “hero’s journey” as a speech outline.
  • How she helped PhD candidates in sociology, pharmacy other disciplines deliver content as a compelling story stripping out the techno-babble they were prone to use.
  • The value of shows like Billions and Silicon Valley as an alternate view into the world of speechwriting and presentations that stands in contrast to the oft-quoted scenes from The West Wing.
  • How to structure a speech around a story by starting from the desired outcome.
  • How freelance speechwriters can find more clients.

To hear these and other topics discussed click on the podcast icon below.

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