Announcing: A Conversation with Barbara Seymour Giordano on Storytelling

Barbara Seymour Giordano HeadshotOn Thursday May 24th the Silicon Valley Speechwriters Roundtable will host Barbara Seymour Giordano in a free conference call.

Barbara is a speechwriter with an edge. In fact, she has three distinct edges that set her apart from the run-of-the-mill wordsmiths who clients hire to craft their speech.

She is a writer who is also comfortable on the podium. Very few writers are. I remember a Ragan Speechwriters Conference where in a room of 60 only three people raised their hands when asked if they are also comfortable presenting.

She is a speech coach. Many of us draw the line at delivery coaching. I always found it impossible in the corporate setting to advise an executive many levels above me on the ways they’d need to change as a speaker to be more effective onstage. This often involves dealing with unconscious mannerisms and deeply ingrained habits that are better addressed by a professional coach. Barbara is such a coach.

She is an accomplished storyteller. Many writers claim to understand the value of the story to move an audience to action. Many fail to deliver. Barbara specializes in helping speakers tell memorable stories that audiences yearn to hear and share. Her specialty is guiding speakers — from the page to the stage — through the often murky and intricate process of bringing a story idea to life. She turns complex subjects into moving stories that spark imagination across cultures.

Over her career Barbara has advised Fortune 500 executives, entrepreneurs, scientists and TED presenters on creating and sharing stories that unite, influence and inspire audiences worldwide. Her fascination with story began when she worked as an assignment editor with CNN and E! Entertainment Television. She then parlayed her news experience into producing and directing corporate videos, global sales meetings and events for Amgen, Cisco Systems, and Nike among others. In front of the lens she’s appeared as an on-camera national TV fashion and beauty spokesperson for Lands’ End, Neiman Marcus, and TJX Corp. She delivers keynote speeches on topics that include The Art of Business of Storytelling, The Startup Pitch: Telling Stories Investors Want to Hear, and Storytelling TED Style. Her 360-degree communication experience allows her to offer a unique approach to crafting the stories that make speeches come alive.

Barbara is a two-time Cicero Speechwriting Award Winner:

2015 for ‘Rap on Trial’ delivered as a TedX speech by Charis Kubrin, Professor of Criminology. Law and Society at UC Irvine;

2017 for ‘Preserving History in 3D ‘ delivered by Andrew Jones, Senior Research Associate, Vision and Graphics Lab at the Institute for Creative Technologies.

To register for the event (no charge) visit the Silicon Valley Speechwriters Roundtable site. We start at 11:45am (Pacific) on Thursday May 24.

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