The good people at Walkerstone in the UK (a team of professional trainers who are also business writers and marketers) have produced a great infographic, with an informative preamble, on the Do’s and Don’ts of Presenting. This content appears with their express permission.
The Do’s And Don’ts of Presenting
There are two elements to making a great presentation: the first is what you say, the second is how you say it. If you have great content, your presentation has an excellent basis for success. As a presenter, it will give you confidence.
Your first few words are the most important. They need to be the most interesting, exciting and dramatic that you could possibly conjure up about your topic at that very moment. They set the scene for your presentation.
Words really do matter. According to a Microsoft study, the average attention span for human beings was eight seconds in 2016. It was twelve seconds in 2000. That means that what you say and how you say it, has a greater importance today than it had yesterday. Words mean the difference between success and failure – between winning and losing.
The words you choose must have energy to stimulate and inspire your audience into listening – into wanting more. Each sentence needs to sell the next sentence, and so on until the end. Ensure you deliver a strong finish.
Use concrete words and phrases. Generalities are sleep inducing. Facts and figures coupled to interesting narrative, stimulate attention. Content is always king. Great content which is logical, reasoned and well-structured, means that you will communicate with impact.
Channel your nerves. Take into consideration all three elements of physical communication – words, tone of voice and body language. All three elements must be in harmony with each other for effective communication.
For example, if you merely say that you are enthusiastic, but your tone of voice and body language says the opposite, your audience will give little credence to the words you use. Words need good support for great effect.
With that in mind, take a look at some of the Do’s and Don’ts infographic created by Walkerstone.com. It includes some facts and figures around getting your message across and keeping the attention of your audience. It includes some useful considerations to remember for your presentation.
Use it as a preparation checklist for your presentation. It will help you feel more confident, prepared, and able to deliver your message well.
Click to enlarge..