8 Benefits of Business Blogging

Thanks to Michelle at High Tech Connect for a link to a CJG Digital Marketing article on the 8 benefits of business blogging. They report:

As much as 81% believe business blogging is a critical business process according to Hubspot’s Inbound Marketing Report. The latest iteration of this report, generated from a survey that involved 3,500 marketing professionals, revealed that blogging is one of the most important lead sources for their business and is highlighted as having the most substantial impact in terms of ROI performance.


  1. Generates relevant traffic
  2. Helps you generate more leads
  3. Helps you acquire new customers
  4. Generates a positive marketing ROI
  5. Establishes you as an industry expert or leader
  6. Develops stronger customer relationships
  7. Builds a strong social media presence
  8. Drives long-term results

My experience supports this. After nine years, 900 articles and 100 podcasts, blogging is a key part of my professional life.

Click on the image below to access background on the eight benefits.

Benfits of Business Blogging

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