Highlights of the 2015 Ragan Speechwriters Conference

Capitol BuildingSilicon Valley Speechwriters Roundtable joined David Murray on a conference call earlier this week. This is the second of two edited highlights of the call. In part one David talked about the way the profession has changed.

In this second edited highlight, he reviews the highlights from the 2015 Ragan Speechwriters Conference which took place in Washington DC last week.

David shares how impressed he was with the keynote by Rod Thorn, a Communication Executive at PepsiCo. In his talk Rod, who came from the humblest of origins, tells how he comes to understand his ultimate worth: “I am the people I’ve been flying over.”

David also comments on the initiative that Mark Buchanan shared about the ways they are changing the way people at Cisco write and speak. His team is helping people use language in simpler, more distinctive ways.

Finally, he touches on the presentation by Monique Visintainer, an Executive Communications Manager at Microsoft, who discussed how best to organize executive communications plans and set goals in the corporate setting.

To hear what he said, click on the podcast icon below.

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