Dilbert’s advice to professional speakers

The Weekend WSJ listed The Best Financial Advice I Ever Got from a couple of dozen well-known financial experts, and Scott Adams, the creator Dilbert.

Adams’ advice is of specific interest to members of the National Speakers Association and other professional speakers:

DilbertThe best financial advice I ever got was “Price yourself high and see what happens.” Humans aren’t good at knowing their market value. When I started doing paid speaking engagements I had no idea how to price myself. A mentor told me to quote an absurdly high price. The client accepted it without hesitation and offered to pay my travel expenses as well. I no longer underprice myself.

What does Adams mean by “absurdly high”? How about the $30-50k range? And he accepts speaking engagements in the Western US only.

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