Interview: Mark Stiving – The Price is Right
Mark Stiving, MBA, Ph.D. helps companies implement value based pricing strategies to increase profit.
As a pricing strategist, he ‘spreads the gospel’ of value based pricing. His message inspires manufacturers, marketers and others concerned with pricing to capture greater value through pricing improvements and to focus on creating real, quantifiable value for the benefit of their customers and their bottom line.
Mark has addressed pricing professionals and executives at major conferences for the Professional Pricing Society, International Quality and Productivity Center (IQPC), American Marketing Association, Consumer Electronics Design and Installation Association (CEDIA), Marketing Science and in additional professional settings.
As a coach, Mark helps companies create and implement new pricing strategies to capture more of the value they create. He has consulted with Cisco, Procter and Gamble, Grimes Aerospace, Rogers Corporation, and many small businesses and entrepreneurial ventures. He currently works full time developing and implementing new pricing strategies at National Semiconductor.
Mark has published pricing articles in the Journal of Consumer Research, Management Science, and the Journal of Commerce. He freely shares his knowledge and latest thoughts on pricing on his Pragmatic Pricing website and has a forthcoming book titled “Big Picture Pricing.”
As an award winning speaker, Mark’s favorite hobby is public speaking, generously giving back to the Toastmasters community that helped him excel as a professional communicator.
Mark earned a BSEE at The Ohio State University, an MBA at Santa Clara University, and a Ph.D. in Marketing at U.C. Berkeley.
Pro-Track Profile
Mark is an active Toastmaster who wants to take his game to the next level. He was introduced to the NSA Northern California Chapter’s Pro-Track program by a fellow Toastmaster.
To hear him describe his expertise and what he hopes to get out of Pro-Track 2011, click on the podcast icon below.
Podcast: Play in new window | Download (Duration: 4:04 — 961.7KB)
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