Comments on: How to: Create an account on YouTube http://www.exec-comms.com/blog/2009/07/30/how-to-create-an-account-on-youtube/ "...a new favorite blog for professional excellence in public speaking, speech-writing, and executive communications." - The Register, May 24, 2008 Tue, 07 Sep 2010 01:15:22 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Endrik Randoja http://www.exec-comms.com/blog/2009/07/30/how-to-create-an-account-on-youtube/comment-page-1/#comment-179901 Endrik Randoja Fri, 31 Jul 2009 08:20:40 +0000 http://www.exec-comms.com/blog/?p=1479#comment-179901 Although I'd sign this with both hands in general, there are some things to think about when using YouTube for professional services promotion. Yes, it has a huge audience but this can be disadvantage. Professional services, like speaking and consulting e.g. are still a very niche industry. It can easily get lost in vast YouTube. Make a quick test to see my point. Type "coaching" to the search and you need to go through tons of sports videos before ending up with business coach. "Speaker" gives you a lot of loudspeakers even if you specify your search. Many professional service channels at YouTube have got below hundred page views. You can simply get lost there. Still, if the decision needs to be made to be or not to be at YouTube kind of medium, the choice is definitely "to be". Only perhaps it could be something more targeted to business audiences and with same plus extra features like http://www.fastleader.net e.g. Although I’d sign this with both hands in general, there are some things to think about when using YouTube for professional services promotion.

Yes, it has a huge audience but this can be disadvantage. Professional services, like speaking and consulting e.g. are still a very niche industry. It can easily get lost in vast YouTube. Make a quick test to see my point. Type “coaching” to the search and you need to go through tons of sports videos before ending up with business coach. “Speaker” gives you a lot of loudspeakers even if you specify your search. Many professional service channels at YouTube have got below hundred page views. You can simply get lost there.

Still, if the decision needs to be made to be or not to be at YouTube kind of medium, the choice is definitely “to be”. Only perhaps it could be something more targeted to business audiences and with same plus extra features like http://www.fastleader.net e.g.

]]>