At the recent National Speakers Association (NSA) Convention in Phoenix, AZ I had the opportunity to see Patricia Fripp, CSP, CPAE, give a talk on storytelling.
Fripp discussed the inside secrets of how you can tell totally awesome stories to emotionally connect with the audience. She revealed three story formulas; the importance of great opening lines; and how speakers can go from good to great.
An audio recording of the complete presentation is available for order from the Softconference website.
A small sample of Fripp’s advice is shown in the edited highlight video I posted on YouTube (with Fripp’s express permission).