Niche Marketing

Debra Russell: giving artists their edge

Last week I attended a presentation given at the Sandbox Suites by Debra Russell. Debra is the founder of Artist’s EDGE. She uses her business knowledge and ability to facilitate change and growth to help small business owners create a prosperous and sustainable living doing what they love. Debra specializes in small business and the Arts and Entertainment Industry and has presented innovative programs for industry trade conferences across the country.

In ‘Niche Marketing’ she discusses why many business owners are afraid to define their niche on the mistaken premise that they will lose business as a result. The truth is just the opposite. Designing your marketing around a niche can enable you to have a major impact on a small budget. Since most business owners are working with a limited to non-existent marketing budget Niche Marketing can give you a tremendous advantage over your competition.

In this video Debra discusses the concept of a niche and how it applies to your business. Specifically:

  • The 8 steps of business income
  • Finding a niche
  • What aspects of a niche to research
  • How to use Google and Yahoo Groups to develop a relationship with your niche market
  • Best ways to use LinkedIn to connect with a niche
  • How to combine Niche marketing with Social Networking to deliver high impact results with a very low investment

Parts of this presentation are based on the book Multiple Streams of Coaching Income by Andrea Lee.

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