Book Review – SocialCorp: Social Media Goes Corporate
SocialCorp: Social Media Goes Corporate
Postman tells it like it is when it comes to the bind in which social media has placed many corporate communications managers. He addresses the challenge that “Inside companies, people are clearly confused about social media” (p. 160)
This book goes a long way to dispel any confusion. It’s chock-full of checklists, questions to consider, case studies and options to review. The guidance he gives is grounded in what is clearly first-hand experience of the corporate world. For example, this advice on selecting who should represent a company on an officially sanctioned blog is right on the money:
“Choose your bloggers well, counsel them, monitor them, and if need be, shut down their blogs if they are not posting in a way that helps you meet your communications objectives. But try not to censor them ahead of time.” (p. 65)
If you work inside a corporation and need to encourage co-workers or the suits in management to consider the options presented by social media, this is the book to leave lying around the office to stimulate discussion.
From the politics to the technical details and the straightforward PR and communications counsel the book covers a lot of ground. It also manages to be a complete inventory of social media, circa January 2009.
One inevitable problem any book on a subject as fast-moving as this will face is a limited shelf-life. In a few years it might seem impossibly quaint. But for now, there’s no better guide to new territory. As Postman says on the last page “Start Now!”.
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