Yet, to put it in the words of my own lawyer: “a legal advisor’s role is not to frighten but to protect. Above all, we are business partners� (I like this guy!). And we did find a solution for our social media initiatives, from a legal point of view: all our blogs and community sites have been placed under a separate legal entity which led us to shift the responsability from the main entity to another. Comments and TrackBack moderation is also a good idea which should not be overseen. The issue in this instance is about prevention, not irrational fears. And don’t forget that it’s a lot harder to address criticisms in traditional media. Comments can be moderated, unauthorised or – even better – give you an opportunity to respond.