You are what you eat
Appearance is everything at this weekend’s Group of Eight food crisis meeting. Delegates from the eight leading northern hemisphere economies met in Italy to discuss world hunger.
Adverse publicity in advance of an “aperitif and gala dinner” caused the lavish dining arrangements to be replaced with a working dinner and no wine tasting.
The Financial Times report concludes with a reminder that a 2002 UN Food and Agriculture Organization meeting was embarrassed when a lobster and foie gras menu was offered at a forum on global hunger.
Executives and politicians (and their PR handlers) need to maintain constant vigilance as contradictions in lifestyles between the have’s and have not’s threaten the legitimacy of their words if undermined by their actions. The 21st Century is as rich as breeding ground for this hypocrisy as ever was the France of the Sun King or Victorian England.
The Detroit auto executives maladroit arrival in DC in “the jet” (as corporations refer to their private aircraft fleets) is but one example of the speed with which the current crisis is undermining previously non-problematic behavior in the C-Suite.
Executive communicators should be aware of the overall context of a spokesperson’s actions, not just the content of their speech or PowerPoint slides taken in isolation.
Authenticity is a valuable commodity.
Gourmand tastes should be indulged in private. You are what you eat.
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