How to Repurpose a Speech with Podcasting: 1 of 3

My presentation at the 2009 Ragan Speechwriters Conference was delivered at the end of day one of the main event.

It was billed as follows:

Do you want to double or triple the size of your speaker’s audience without even leaving the office? These days you have the power to reach more people, any time of the day by turning your speeches into podcasts and Web postings. By simply putting an audio recording on a Web site and letting people subscribe to a feed, you’ll have a powerful way to extend your speaker’s voice to people not otherwise in the audience. Same with a blog. Unlike a scheduled speech, podcasts and blogs are always available. Drawing on his experiences as an executive communications manager at Hewlett-Packard, Ian Griffin will share best practices from the corporate world and tell you how to:

• Record, edit and post a podcast to the Web and iTunes
• Choose the best options for hosting and distributing podcasts
• Find technical help and information on audio equipment and sound editing software
• Know when it’s appropriate to repurpose a speech to a blog, Web site or podcast

I set up the trusty Flip Mino video camera on a tripod by the projector and let it run. There were only two problems with this. One – I did not realize a light behind me was too bright and my face was obscured when I stood at the podium. Two – I would occasionally wander off-camera, out of shot.

Despite these limitations, the video and sound was sufficient to capture the content. It’s a nice supplement to my audio resource Podcasting 101. I guess this is Podcasting, Upper Division.

In three parts.

in this extract I discuss the advantages of repurposing a speech, and why an inexpensive digital audio recorder is a speechwriters best friend.

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