Top Sales Pros Are Competent Public Speakers
This according to sales pro Frank Rumbaskus in Chapter 7 of his new book Selling SUCKS
He lists some of the benefits as they specifically relate to sales:
- Your prospects will hear you clearly and never ask you to repeat yourself.
- Your louder voice will enable you to practice better body language, such as leaning back when talking with prospects.
- You will learn how to get your point across with fewer words, thereby appearing more profound.
- Your speech will slow down to a level that creates the appearance of supreme confidence.
- You will begin to naturally add pauses to your speech, again creating the appearance of confidence, because pausing conveys that you know you have their interest and are not afraid of losing it.
- You’ll practice better and more trustworthy eye contact with prospects.
- You will learn the proper posture and stance to make the best impression if you happen to make any presentations while on your feet.
- You’ll learn how to move about in the most effective way when addressing multiple people.
- You’ll learn how to divide your eye contact when addressing multiple people.
He also claims that having the ability to present in public increases your status and your value in the eyes of your prospects and customers.
When you speak at an event, whether it’s big or small, you automatically establish yourself as the leader and the person with the highest status in that room. Decision makers who have the ability to buy from you will recognize this and will tend to seek you out. They will value your advice and opinions far more than they do those of average salespeople who do not put themselves in leadership positions by speaking publicly.
No matter if you sell Fuller Brushes, waterless cookware or are just peddling ideas, this advice is right on.
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