Job Security for Executive Communications Professionals
Those who employ the speechwriters, PR professionals and others in big company Executive Communications departments won’t be dispensing with these services anytime soon.
This is easily inferred from a report in Tuesday’s Financial Times which quotes a study about corporate reputation. While noting that business leaders are “trusted” it reveals that many are hamstrung by their:
poor reputation as communicators among western elites. Fewer than one in four Americans and only one in three Europeans said they regarded a chief executive as a “credible” spokesperson for the company
The study, to be presented at the Davos Conference, was commissioned by top PR Agency Edelman. It notes some challenges top executives face as communicators:
“There is an issue of pay and performance and of rewarding perceived failure,” says Richard Edelman, the PR firm’s chief executive. “In addition, I am not sure that chief executives are getting out there and tackling important issues such as the environment.”
For anyone in an Executive Communications advisory role this all means one thing - job security.
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