Elfrena Foord owns Foord, Van Bruggen, Ebersole & Pajak, a Sacramento wealth-management firm.
She and her 3 partners are in the process of distilling their 20+ years of experience together in a book titled “Wealth & Beyond”.
Elfrena plans to do speaking engagements after her book comes out. She currently does seminars for non-profits to help donors use their wealth to create their family working together and staying connected and to benefit causes that are important to them.
Last summer she attended just one day of the National Speakers Association Convention in San Diego. This convinced that NSA is the organization to help take speakers to the next level. She has now enrolled in the 2008 Pro-Track program offered by the Northern California Chapter of NSA. The program kicks-off on Saturday 26th in San Francisco. It is sold out.
Her enthusiasm for the program is contagious. Not only did she persuade her husband Bruce to join her, but her sister Matson also! They’ll be carpooling in once a month for a full day of training on the business of professional speaking.
I talked with Elfrena on the phone about her business and how she sees speaking fitting in. We also discussed her plans for Pro-Track 2008.
To hear the interview, click on the podcast icon below.