The rise and fall of Dell
Enough has been written about the changing fortunes of the major computer manufacturers to fill my hard disk many times over. Analysts have reviewed product mix, features and benefits, distribution models, P/E ratios and more, However, this chart comparing the page views for dell.com, hp.com, ibm.com and sun.com over the past 3 years says it all:
Remember, unlike HP, Dell is a company known for doing most of its business online.
3 Comments so far
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Thought you might be interested in a fact check. As you likely know, the Alexa measurements only measure visits by people with the Alexa tool bar. Therefore, the statistics by themselves are simply not accurate. If you are interested the facts are: we had approximately 1.6 billion visits to Dell.com each year…thats about 428 million last quarter. We are directly in touch with over 3 million customers daily. Hope that helps.
By RichardatDELL on 03.29.07 1:18 pm
In response to Richard at Dell, I find it interesting that he suggests that the statistics for Dell.com visits can be explained by the use of a specific tool (the Alexa toolbar) to visit the website. This would suggest that only Dell visitors decided to drop the use of the tool since mid-2006 — thus explaining the drop in visitors since that time. Apparently visitors to HP.com, IBM.com and Sun.com are satisfied with the Alexa toolbar, because they continue to use it to visit their respective sites. Hmm. Perhaps Dell stopped bundling the toolbar with its PCs in mid-2006, while the other vendors still provide it. Oh, wait. IBM doesn’t sell PCs anymore.
Sorry, Richard, but there’s probably more going on here with this chart than visitors not using the Alexa toolbar anymore.
By Linda Musthaler on 04.09.07 6:10 am
Lisa …I suspect you are right. Whats the old saying about statistics? 🙂 And, the remains we still do more business on dell.com then nearly anyone else on the web.
By RichardatDELL on 04.29.07 9:43 pm
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