Ragan Speechwriters Conference: Day 3 - Liveblogging! Debbie Weil

Business Communication, Speechwriting

Debbie Weil: An executive communicator’s guide to corporate blogging

Debbie Weil

OK, just because I can. There’s wireless internet connections in the room and I figure I can do worse than liveblog a seminar on blogging!

I’ve never live-blogged before. We’ve just had a break and the dozen people who’ve come to hear Debbie talk have listed what they want to hear from the seminar:

  • What will bring people to the blog?
  • How to get the word out, generating traffic?
  • PR firms wonder if this is a good thing for clients?
  • Ghostwriting pro’s and con’s?
  • Is there a place for blogging in the Dept of Defense?
  • Controlling the communications
  • Where is the blogosphere’s accountability?
  • What about ethics in blogs?
  • How to measure the effectiveness / ROI – number of hits or response rates?
  • When does a blog cease to be a blog?
  • Advantages of internal / external blogs?
  • Meritz’s COO does an internal blog?
  • Why blog?
  • What are risks / benefits?
  • What is RSS?
  • Should someone else handle RSS, social media?

    • Debbie is cheerleading a call for all speechwriters to blog You write anyway.

    I’ll report back later today on the topics she covered and how successful she was.

    Oh, I just won a copy of her book - The Corporate Blogging Book in a lucky draw - how cool is that!

    The Corporate Blogging Book

    posted by Ian on 02.09.07 @ 12:27 pm |

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    [...] Following my quick experiment in ‘Live Blogging’ during Debbie’s afternoon seminar this post is a summary of the rest of her material. [...]

    By Ian Griffin’s Blog » Ragan Speechwriters Conference: Day 3 - Debbie Weil (Continued) on 02.09.07 6:28 pm

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